Aanchal Gupta
Integrated Media And Content
Mumbai
Summary
Integrated media professional with 3.5+ years of experience driving strategic collaborations, sponsorship integrations, and cross-platform marketing solutions across premium media IPs and large-scale events.
Experienced in aligning brand objectives with audience-led experiences through structured campaign planning, stakeholder coordination, and performance-focused execution. Skilled at developing integrated proposals that connect business goals with measurable marketing impact across entertainment, FMCG, and lifestyle sectors.
Overview
4
4
years of professional experience
Work History
Branded Content
Times Of India
09.2025 - Current
- Executed digital-first integrated media strategies across print, digital, influencer, performance and on-ground platforms for BFSI,, Alcobev, Travel and D2C brands.
- • Led cross-platform brand integrations for HSBC Mutual Fund and EUME (ET Panache), aligning brand messaging with premium lifestyle audiences through content-led storytelling.
- • Delivered digital PR cactivities for BITS Pilani, LexisNexis Risk Solutions, Mahindra Logistics, Pernod Ricard, Malaysia airlines and more driving awareness and credibility across TOI’s ecosystem.
- • Conceptualised influencer-led and content amplification campaigns for brands such as Foxtale, SOTC, Nexus Mall.
- • Strategised performance-driven SMS & WhatsApp CRM campaigns for Tata Neu, Kotak and Belgian Waffles, enabling direct consumer acquisition and measurable response.
- • Managed large-scale experiential brand integrations at Times of India Film Awards, partnering with Pernod Ricard and Sula Vineyards to drive premium on-ground brand visibility.
- • Contributing to a ₹20 Cr AI-led flagship IP “Tesseract”, supporting integrated planning, partner onboarding and cross-channel execution strategy.
Account Manager
Hindustan Times Media
10.2023 - 09.2025
- Manage mid-market accounts across FMCG, lifestyle, and entertainment sectors, driving sponsorship and digital partnership revenues.
- Consult clients on aligning campaign KPIs (brand awareness, engagement, lead-gen) with integrated digital + on-ground activations.
- Own the end-to-end sales cycle: pipeline generation, proposal building, negotiations, closures, and post-campaign delivery.
- Partner with cross-functional teams (marketing, content, production) to execute measurable campaigns, ensuring 100% client retention.
- Leveraged Salesforce CRM and analytics dashboards to forecast revenue and track campaign success.
- Achieved ₹1Cr+ in sponsorship revenue across multiple IPs, consistently exceeding quarterly targets.
Sponsorship Executive
Percept
11.2022 - 10.2023
- Secured brand integrations for national campaigns, collaborating with brands like Boat, Redbull, ITC, SpiceJet, UB, Diageo.
- Acted as a trusted client advisor, building long-term relationships and delivering tailored sponsorship solutions.
- Partnered with brand managers to design campaigns across digital, on-ground, and influencer touchpoints.
- Negotiated and closed high-value deals, contributing significantly to annual revenue growth.
Sales and Marketing Intern
EVC Global
05.2022 - 11.2022
- Worked as a sales executive at EV Drive ExpoExhibition 2022
- Customer Relationship Management
- Email Marketing
- On Field Marketing
Digital Marketing Intern
Samarik Digital
03.2022 - 05.2022
- Executed Social Media Campaign
- Data collection and then analyzing it according to the trends.
- Assisted with Email Campaigns and Market research
Education
MBA - Marketing
NMIMS
Mumbai 04.2001 -
Bachelor of Arts - Advertising
National College
Mumbai 04.2001 -
Skills
- Integrated Campaign Planning (Print, Digital & On-ground)
- Brand Partnerships & Sponsorship Strategy
- Audience Understanding & Platform Mapping
- Basic Digital Metrics (CPM, CPC, CTR)
- Client Servicing & Strategic Presentations
- Cross-functional Coordination
- Microsoft Excel (Reporting & Dashboards)
- Microsoft PowerPoint (Pitch Decks)
- Salesforce CRM
- Event & Experiential Marketing Execution
Timeline
Branded Content
Times Of India
09.2025 - Current
Account Manager
Hindustan Times Media
10.2023 - 09.2025
Sponsorship Executive
Percept
11.2022 - 10.2023
Sales and Marketing Intern
EVC Global
05.2022 - 11.2022
Digital Marketing Intern
Samarik Digital
03.2022 - 05.2022
MBA - Marketing
NMIMS
04.2001 -
Bachelor of Arts - Advertising
National College
04.2001 -