Aanchal Pant
Marketing and Brand Management
Gurgaon
Summary
Marketing professional with robust background in brand strategy and campaign execution. Known for fostering team collaboration and delivering impactful results in dynamic environments. Reliable and adaptable, bringing strong skills in data analysis, market research, and consumer insights.
Overview
5
5
years of professional experience
6
6
years of post-secondary education
5
5
Certificates
Work History
Manager, Marketing & Growth
URBAN COMPANY
11.2023 - Current
- Spearheaded expansion of the Home Painting category into tier-2 markets, achieving a 30% revenue increase through targeted campaigns and app communications.
Developed and executed 'Style My Space,' a strategic content IP for home aesthetics, resulting in 10 million views within two weeks.
Led the strategy and execution for a full-funnel festive campaign, driving 37% YoY order growth and a 24% revenue increase.
Collaborated with TVF to create a home painting-focused content series that garnered 3.5 million views in two weeks.
Scaled up performance marketing delivery contribution to 2X for the Home Painting category from H2 '23 to H1 '24.
Led GTM strategy and execution for a new pricing model in Mumbai, supported by key consumer insights. This generated 52% incremental web and app traffic and a 23% incremental growth in demand.
Optimized the category storefront, leading to an 8% increase in conversion rates.
Account Director
COG CULTURE
05.2023 - 11.2023
- Led digital and offline marketing strategies for 7 key clients, handling varied B2B marketing mandates.
- Successfully rebranded Digital Connexion, including redesigning and executing all digital assets such as their website content, and infographics.
- Strategized and executed LinkedIn content strategies across the mandate, leading to an average bump of 32% in CTRs and 11% reduction in CACs.
- Executed an umbrella brand campaign for Videonetics, achieving an increase in CTRs from 1.05% to 9.08%.
Sr. Account Manager
ADPUSHUP
09.2021 - 05.2023
- Successfully delivered a dual function within the organization, with a key focus on customer success and leading the marketing strategy for the team
Conceptualized and executed a referral marketing campaign, generating a 15% bump in MQLs in FY '22.
Gathered insights on customer pain points and executed ABM campaigns, that enhanced customer retention by 32%
Led the development strategy and execution of sales enablement collaterals, leading to a 34% bump in conversions in FY '22.
Planned and executed event marketing strategies for "First Fold" an AdPushup event IP, leading to a`27% incremental revenue growth and generating significant post-event leads.
Serviced 19 key clients for the organization, while enhancing client retention (99.31% in FY ‘22) and growing overall account size by 52% through strategic upselling and cross-selling initiatives.
Account Executive
AVIAN WE
05.2017 - 04.2019
- Developed and implemented comprehensive PR and marketing strategies for clients, including Pernod Ricard, Huawei, and Sony Channels, contributing to consistent brand visibility and business growth.
- Executed high-profile campaigns for Pernod Ricard's Blenders Pride Fashion Tour and Chivas Alchemy, achieving up to a 23% increase in PR value year-over-year.
- Built and managed a strong influencer and media network, facilitating successful product launches and enhancing brand recognition.
- Coordinated multiple stakeholder efforts to ensure alignment of communication and marketing strategies across channels.
- Drove event execution and media planning for key launches, including three Huawei Mobile Phones, boosting media coverage and audience reach.
- Crafted innovative strategies for crisis communication, ensuring brand reputation management during high-stakes situations.
Marketing Intern
FIN IQ
04.2020 - 06.2020
- Conducted in-depth research on potential markets for product launches, identifying growth opportunities and contributing to the formulation of a strategic expansion plan.
- Collaborated with cross-functional teams to refine go-to-market strategies and optimize marketing deliverables.
Public Relations Intern
PERFECT RELATIONS
10.2016 - 11.2016
- Supported client servicing for accounts such as Air India and Vivo Mobile Phones, managing media plans and creating content for new product launches.
- Assisted in managing crisis communication, ensuring timely and effective responses to maintain client reputation.
Education
MBA - Marketing Major, International Business Minor
Symbiosis Institute of Management Studies, SIU
Pune, India 04.2019 - 01.2021
Post Graduation Diploma - Public Relations and Corporate Communications
Xavier Institute of Communication
Mumbai, India 04.2016 - 01.2017
Bachelor of Arts - Political Science
Sri Venkateshwara College, Delhi University
New Delhi, India 04.2013 - 01.2016
High School Diploma -
Army Public School, Dhaula Kuan
New Delhi, India 04.2012 - 01.2013
Skills
Strong understanding of Digital Ad platforms (Google, Meta) and Performance Marketing
Certification
Secured 3rd position | Brand Management Case Study Competition for Mango Taxi, SIMS
Timeline
Manager, Marketing & Growth
URBAN COMPANY
11.2023 - Current
Account Director
COG CULTURE
05.2023 - 11.2023
Sr. Account Manager
ADPUSHUP
09.2021 - 05.2023
Secured 3rd position | Brand Management Case Study Competition for Mango Taxi, SIMS
08-2021
Event Coordinator, SIMS
05-2020
Marketing Intern
FIN IQ
04.2020 - 06.2020
MBA - Marketing Major, International Business Minor
Symbiosis Institute of Management Studies, SIU
04.2019 - 01.2021
Best Social Media Influencer Campaign, Avian WE
08-2017
Best Trainee, Avian WE
08-2017
Account Executive
AVIAN WE
05.2017 - 04.2019
Public Relations Intern
PERFECT RELATIONS
10.2016 - 11.2016
Post Graduation Diploma - Public Relations and Corporate Communications
Xavier Institute of Communication
04.2016 - 01.2017
Volunteered with MAD, New Delhi
05-2014
Bachelor of Arts - Political Science
Sri Venkateshwara College, Delhi University
04.2013 - 01.2016
High School Diploma -
Army Public School, Dhaula Kuan
04.2012 - 01.2013
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