Aarthy Rao
Creative Head
Summary
Creative Head and Co-founder with 9+ years of experience leading multidisciplinary teams in creative production. Expert in delivering visually compelling content and executing high-impact projects for 150+ brands across print, packaging, digital, and social channels. Diverse experience across roles and sectors have provided a unique perspective and a holistic understanding of business operations.
Overview
15
15
years of professional experience
4
4
Languages
Work History
Founder & Creative Head
CID Productions
01.2023 - Current
- CID Productions is a product of finding a gap in the industry to provide clients an end-to-end service for all digital content requirements.
- CID is Consider it done. "Whatever is your need, Consider It Done"
- Responsible to handle basic accounting of the firm, script writing, shoot direct & social face of the firm.
- Expert in utilizing industry-standard creative tools and technologies, with an ability to quickly adopt and iterate with new platforms and AI-driven solutions.
- Guide creative teams at both strategic and detailed levels, ensuring efficiency and excellence throughout concept development, production, and delivery.
- Identifying and implementing process improvements to enhance workflow, collaboration, and the overall quality of creative output.
- Brought brands to life through distinctive, guest-centric creative work that reflects a unique and recognizable approach.
MSME Owner
AariGreens
01.2023 - Current
- Company Overview: Began as a humble family owned plant shop, now has flourished into production and distribution of FARMER TO KITCHEN model of pesticide free vegetables. Ernakulam District office of Suchitwa Mission empanelled waste management company. With support of Kerala Agriculture minister.
- Began as a humble family owned plant shop, now has flourished into production and distribution of FARMER TO KITCHEN model of pesticide free vegetables. Ernakulam District office of Suchitwa Mission empanelled waste management company. With support of Kerala Agriculture minister.
Product & Food Stylist, Shoot Design
Aarthy Rao Studio
01.2017 - Current
- Led and mentored multidisciplinary creative teams-including production designers and art directors-delivering impactful store-experience and digital marketing content for 150+ brands.
- Directed channel-specific projects from concept through execution, ensuring alignment with brand vision and marketing objectives across print, packaging, social, and digital platforms.
- Hands-on experience in conceptualizing, staging, and directing photo and video shoots, ensuring visually compelling content for both print and digital marketing campaigns.
- Delivered compelling presentations and negotiated with clients, stakeholders, and vendors, aligning teams and resources to achieve project goals under tight deadlines.
- Built a robust portfolio showcasing a wide range of creative executions and innovative solutions to complex visual and production challenges.
- Pioneered innovative styling techniques for food and product shoots, adapting best practices to diverse media formats.
Marketing & FOH Lead
French Toast, Bakery & Kitchen
01.2015 - 01.2018
- Company Overview: Marketing and Front of House at a leading kitchen and production.
- Final stages of product development, including packaging & labeling with FSSAI Compliance, marketing and costing.
- Streamlining the costing of over 300 products.
- Supervised the FOH team, client servicing, product placement & supporting all other department and boosting overall morale.
- Marketing and Front of House at a leading kitchen and production.
Executive - India Relations
Hurun Report, India
01.2014 - 01.2015
- Handled communications, interviews, and interactions with billionaires, CEOs, and their offices.
- Managed press releases and press conferences for the Hurun Report Rich List launch.
- Vendor management for company events for guests.
- As part of magazine publication, had opportunity to interview with high-net-worth individuals, including Paul John of John Distillers, TT Jagannathan of TTK, and PIC Memon of Shobha City.
Client Servicing
ARK Associates
01.2013 - 01.2014
- Took over the family travel agency business, handling corporate clients and managing their internal travel desk needs.
- Facilitated contractual agreements with companies to provide third-party travel desk services focused on quality service.
- One stop travel desk & booking services across various modes of transportation for destinations.
Junior Analyst
RM Education Solutions India Pvt. Ltd
01.2012 - 01.2013
- Produced weekly and monthly reports for senior management using MIS reports.
- Created reports for various departments, including Customer Support, Customer Satisfaction, and Parts Box (schools in the UK).
- Published monthly, weekly, and daily flight deck reports as per contractual agreements.
- Provided customer contact reports on internet connectivity for schools liaising with technical teams.
Process Associate
UST Global
01.2010 - 01.2012
- Company Overview: Worked at a mortgage outsourcing company, gaining foundational experience in process management and corporate operations.
- Developed and improved processes, resulting in marked performance improvements.
- Collaborated directly with clients to identify areas of improvement and implement effective solutions.
- Worked at a mortgage outsourcing company, gaining foundational experience in process management and corporate operations.
Education
MASTER OF BUSINESS ADMINISTRATION - Marketing
Bharatiyar University
BACHELOR OF COMMERCE - undefined
Amrita University of Arts & Science
Timeline
Founder & Creative Head
CID Productions
01.2023 - Current
MSME Owner
AariGreens
01.2023 - Current
Product & Food Stylist, Shoot Design
Aarthy Rao Studio
01.2017 - Current
Marketing & FOH Lead
French Toast, Bakery & Kitchen
01.2015 - 01.2018
Executive - India Relations
Hurun Report, India
01.2014 - 01.2015
Client Servicing
ARK Associates
01.2013 - 01.2014
Junior Analyst
RM Education Solutions India Pvt. Ltd
01.2012 - 01.2013
Process Associate
UST Global
01.2010 - 01.2012
BACHELOR OF COMMERCE - undefined
Amrita University of Arts & Science
MASTER OF BUSINESS ADMINISTRATION - Marketing
Bharatiyar University
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