Aarushi Jain
Ambitious, Learner And Self-Driven
New Delhi
Summary
An ambitious professional and learner who is eager to learn, grow, and succeed. Actively exploring the field of content marketing and looking for ways to offer my knowledge and abilities to the organisation's/team's success.
Overview
2
2
years of professional experience
5
5
years of post-secondary education
8
8
Certifications
2
2
Languages
Work History
Associate Content Marketer
Leverage Edu
Delhi, Noida
05.2021 - 05.2022
- Created/edited engaging and SEO driven content related to study abroad, student visa, partner universities in the form of blogs, YouTube videos, IG posts, Webpage Profiles, etc. that has reached more than 7 million readers.
- Edited and published new content to the main website using Wordpress and CMS.
- Revamped old content on the website as per the latest trends while taking care of on-page and off-page SEO.
- Formulated revamp strategy for University webpages/profiles on main website and blogs and made the university pages rank on Google.
- Successfully micromanaged and handled partner universities' Online Marketing Campaign and curated special blogs, videos, mailers and engaging IG posts.
- Done research analysis for different universities on a day-to-day basis.
- Created website/webpage content for different purposes.
- Drafted a roadmap of the company's different ChatBots for students.
- Customized brand message to reach and capture target audience interest and drive engagement.
- Keyword research and analyzing new topics for the content team.
- Answered blog comments to increased customer satisfaction by resolving issues.
- Participated in continuous improvement by generating suggestions, engaging in problem-solving activities to support teamwork.
- Carried out day-to-day duties accurately and efficiently and delivered the targets before or on time.
Content Writer and Editor
Leverage Edu
New Delhi
10.2020 - 05.2021
- Utilized exceptional writing, editing and proofreading skills to produce engaging and SEO driven content related to study abroad.
- Wrote and edited high-quality content and visually impactful programs under deadline pressure with exciting, captivating and authentic approach.
- Revamped, rewritten and optimized existing content for use in different mediums.
- Customized brand message to reach and capture target audience interest and drive engagement.
- Learnt keyword research and SEO techniques.
- Social bookmarked published blogs and university profiles on on personal LinkedIn account to gain traffic on the main website. Was also a part of the LeverageEdu Evangelist and was awarded a bonus from the CEO.
Intern Under the Marketing and Operations Departm
Aerotech Support Services
Delhi
04.2020 - 06.2020
- Worked in a team of 4 on an online marketing project of TAXIBOT INDIA DIGITAL PROGRAM. The project focused on spreading awareness and buzz digitally around Taxibot.
- Conducted research, gathered information from multiple sources and presented results by writing snippets, articles and by making attractive posters and infographics in order to attract large audience on social platforms.
Education
BBA - Aviation Operation
University of Petroleum And Energy Studies
Dehradun, India 07.2018 - 07.2021
IATA- Foundation in Travel And Tourism With Amad - Travel And Tourism
International Air Transport Association (IATA)
Canada 02.2019 - 07.2019
Class 12th (CBSE) - Commerce With Maths
Laxman Public School
New Delhi 04.2017 - 05.2018
Class 10th (CBSE) -
Laxman Public School
New Delhi 04.2015 - 04.2016
Skills
Web Content
Strategic Content Planning
Content Marketing
Content Creation
SEO
Certification
Human Resource Management: HR for People Managers (non-credit Specialization), University of Minnesota - Carlson School of Management
Timeline
Associate Content Marketer
Leverage Edu
05.2021 - 05.2022
Content Writer and Editor
Leverage Edu
10.2020 - 05.2021
Intern Under the Marketing and Operations Departm
Aerotech Support Services
04.2020 - 06.2020
IATA- Foundation in Travel And Tourism With Amad - Travel And Tourism
International Air Transport Association (IATA)
02.2019 - 07.2019
BBA - Aviation Operation
University of Petroleum And Energy Studies
07.2018 - 07.2021
Class 12th (CBSE) - Commerce With Maths
Laxman Public School
04.2017 - 05.2018
Class 10th (CBSE) -
Laxman Public School
04.2015 - 04.2016