Aasha Cherala
Hyderabad,
Summary
Detail-oriented and empathetic HR professional with over 6 years of experience in talent acquisition, employee screening, and HR operations. Skilled in payroll processing, benefits administration, and ensuring compliance with labour laws. Adept at building strong employee relations and supporting organizational growth through efficient HR practices. Proven ability to handle confidential information with integrity and professionalism.
Overview
6
6
years of professional experience
Work History
Transportation Analyst (Quality Associate)
Amazon India Pvt. Ltd
12.2022 - 01.2025
- Professionally executed the role of Transportation Analyst within the Quality Associate Division, contributing significantly to last-mile logistics optimization and customer satisfaction.
- Effectively followed Standard Operating Procedures (SOPs) in the capacity of a Quality Analyst to provide accurate GEO codes, a critical component of optimizing the last-mile delivery process.
- Utilized the combination of customer-supplied addresses and comprehensive internal and external mapping resources in strict accordance with the SOPs to obtain and maintain precise GEO codes.
- Exemplified an unwavering commitment to detail, ensuring the consistent and reliable assignment of GEO codes in alignment with the established SOPs.
ML Data Associate
Amazon India Pvt. Ltd
Hyderabad
07.2020 - 12.2022
- Verify/mark the location of the product through a tool while maintaining the highest level of accuracy.
- This process helps in maintaining stow quality at the fulfilment centre.
- Contributed to process changes to minimise handling time, increase work efficiency, and improve the tool.
- Worked on analyzing and finding exceptions.
- Met predetermined and assigned productivity targets, and quality standards within the expected deadline.
Associate - HR & Admin
ITS Planners & Engineers Private Limited
07.2019 - 05.2020
- End-to-end screening, managing hiring across departments, with external resources.
- Responsible for resume shortlisting and interview coordination with line managers and senior leadership.
- Aware of labor law compliance and local statutory norms.
- Managed payroll processing and benefits administration for small to mid-sized teams using Excel and HRMS tools.
- Accurate and confidential HR documentation and employee recordkeeping, in compliance with audit standards.
- Conducted smooth onboarding and exit formalities, including asset handover and final settlements
- Planned and executed employee engagement activities, such as team-building events and festival functions, to enhance workplace morale.
- Served as the first point of contact for employee grievances, ensuring timely resolution, and maintaining a healthy work culture.
- Strong skills in conflict resolution, addressing interpersonal issues, and disciplinary matters fairly and effectively.
- Effective time management and professional communication skills for coordinating with cross-functional teams.
- Hands-on experience with MS Excel for payroll, attendance tracking, and HR data analysis.
Telemarketing Executive
Just Dial
08.2018 - 07.2019
- Implemented quality checks on all outbound calls, maintaining a high level of professionalism at all times.
- Maximized sales revenue by consistently meeting or exceeding monthly targets.
- Improved customer retention rates by offering personalized solutions based on their unique needs.
- Enhanced lead generation through effective cold calling and persuasive sales pitches.
- Delivered exceptional results under tight deadlines by demonstrating adaptability in high-pressure situations.
Education
MBA - Human Resources Management
SRM University
Hyderabad 08.2025 - Current
B. Tech - ECE
Marri Laxman Reddy Group of Institutions
Hyderabad05-2018
Skills
- Talent Acquisition & Screening
- Employee engagement
- Training & Development
- Resume Shortlisting & Interview Coordination
- Labour Law Compliance
- Payroll & Benefits Administration
- HR Documentation & Recordkeeping
- Employee Onboarding & Exit Formalities
- Conflict Resolution & Grievance Handling
- Time Management & Communication Skills
- Adaptability & Strategic Thinking
- Diversity and Inclusion
- MS Excel & HRMS Tools
Accomplishments
- Productivity Maven - This award is for the auditor who is hitting consistent numbers in the week, achieving high throughput with required quality, and time utilisation during the month or quarter.
- Quality Guru - This award is for the auditor who never compromises on quality He or she tries to maintain 100% accuracy while maintaining the benchmarks for productivity and time utilisation during the month or quarter.
- Expeditious Legend - quick ramp-up/turnaround by a new corner within three months of the hiring.
Languages
Telugu
First Language
English
Advanced (C1)
C1
Hindi
Advanced (C1)
C1
Marathi
Upper Intermediate (B2)
B2
Timeline
MBA - Human Resources Management
SRM University
08.2025 - Current
Transportation Analyst (Quality Associate)
Amazon India Pvt. Ltd
12.2022 - 01.2025
ML Data Associate
Amazon India Pvt. Ltd
07.2020 - 12.2022
Associate - HR & Admin
ITS Planners & Engineers Private Limited
07.2019 - 05.2020
Telemarketing Executive
Just Dial
08.2018 - 07.2019
B. Tech - ECE
Marri Laxman Reddy Group of Institutions
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