Summary
Overview
Work History
Education
Skills
Accomplishments
Certifications
Hobbies and Interests
Personal Information
Certification
Languages
Timeline
Generic
Aashish Mahajan

Aashish Mahajan

Gurgaon

Summary

Digital Advertising & Media Sales professional with 17+ years of experience across Radio and Digital ecosystems, currently associated with Mohalla Tech (ShareChat & Moj).

Proven track record of scaling Self Serve business from ₹80 Lakhs/month baseline to ₹22.48 Cr (2023) and ₹25.13 Cr (2024) annual revenue. Experienced in managing PAN India advertisers, agency partnerships, and collaborating with AdOps and Product teams.

Demonstrated success in both team leadership (9-member team) and individual contributor roles, driving revenue growth across Gaming, Ecommerce, Dropshipping, D2C and Astrology categories.

Overview

17
17
years of professional experience
1
1
Certification

Work History

Lead - Self Serve

Sharechat
Gurugram
04.2024 - Current
  • Managed key Self Serve advertisers across India in gaming, ecommerce, dropshipping, and D2C categories to drive campaign success.
  • Owned key advertiser relationships and led campaign scale initiatives to enhance advertiser satisfaction.
  • Working closely with AdOps team to improve campaign performance and ROI
  • Collaborating with Product team to improve advertiser experience
  • Independently managing key accounts in lean structure post organizational restructuring. Managing key Self Serve advertisers across India across Gaming, Ecommerce, Dropshipping and D2C categories
  • Owning key advertiser relationships and campaign scale initiatives
  • Working closely with AdOps team to improve campaign performance and ROI
  • Collaborating with Product team to improve advertiser experience
  • Independently managing key accounts in lean structure post organizational restructuring

Sr. Partner - Self Serve (Scaled Business)

Mohalla Tech Private Limited
Gurugram (Hybrid)
09.2022 - 03.2024
  • Closed ₹10 Cr revenue in calendar year 2022
  • Scaled annual revenue to ₹22.48 Cr in 2023
  • Further scaled business to ₹25.13 Cr in 2024
  • Took over business at ₹80 Lakhs/month run rate (Sep 2022)
  • Led team of 9 onboarding managers across PAN India
  • Cultivated reseller partnerships with Httpool, expanding distribution channels and reach.
  • Developed strong agency relationships with Novabeyond, enhancing collaboration and joint initiatives.
  • Collaborated with AdOps & Product teams to enhance advertiser retention and support scaling efforts.

Zonal Sales Manager

Mohalla Tech Private Limited (ShareChat & MOJ)
Punjab
05.2021 - 09.2022
  • Oversaw Punjab region for managed serve and self serve verticals, driving regional growth and market penetration
  • Acquired key advertisers across digital categories
  • Secured international gaming clients, expanding company’s footprint in competitive markets
  • Promoted to Self Serve managerial role based on performance

Documented key accomplishments in role.

  • Recognized as top performer in self serve vertical by securing and finalizing high-value deals, contributing significantly to revenue targets
  • Excelled in securing International clientele, showcasing mastery in finalising multitude of cross-border deals.
  • Promoted as Sr. Self Serve Partner to lead entire Self Serve Vertical from September'22

Group Manager

DB Corp Ltd Radio Division (94.3 MY FM)
Amritsar
09.2019 - 05.2021
  • Delivered 12% quarterly revenue growth
  • Coordinated FCT and Non-FCT campaigns across platforms, enhancing outreach effectiveness.
  • Developed relationships with clients and agencies, fostering collaboration and strategic partnerships.

Senior Sales Accounts Manager

Reliance Broadcast Network Limited (92.7 BIG FM)
Amritsar
03.2016 - 09.2019
  • Secured recurring business from existing clients while onboarding new clients
  • Established strong relationships with clients and agencies to enhance collaboration and service delivery
  • Tracked competition to inform strategies and built relationships with clients and agencies for revenue growth
  • Expanded brand portfolio each month by identifying new opportunities.
  • Analyzed previous year spending and developed a plan of action

Sales Supervisor

Canvera Digital Technologies Pvt Ltd
Punjab
07.2013 - 01.2016
  • Increased annual sales of Jalandhar market by 50%.
  • Managed key clients to strengthen relationships and drive sales growth
  • Recruited, trained, motivated, and led team of 5 relationship executives to achieve performance targets
  • Oversaw team management and report tracking to ensure alignment with sales objectives

Assistant Manager - Media Sales

Space and People India Pvt Ltd
Amritsar
10.2012 - 07.2013
  • Executed BTL activations in mall atriums to enhance brand visibility and engage target audiences.
  • Negotiated vendor contracts to obtain advantageous terms and optimize project budgets.

Sales Executive

Canvera Digital Technologies Pvt Ltd
Amritsar
07.2009 - 10.2012
  • Developed and maintained relationships with key accounts, driving revenue growth.
  • Achieved annual sales growth of 8-10% each year.
  • Managed client relationships within designated territory.
  • New Client Activations, new product launching

Education

Masters in Business Administration - Marketing

ICFAI National College
Amritsar
04-2009

Bachelors in Commerce -

DAV College
Amritsar
04-2006

High School -

Ajanta Public School
Amritsar
03-2002

Skills

  • Self-service platforms
  • Digital Strategy
  • Media Campaign
  • Campaign Optimization
  • Revenue Growth
  • Sales expertise
  • Account management
  • New Business Development
  • Partner Management
  • Cross-functional Collaboration
  • Effective communication

Accomplishments

  • In a year's time taken up the PAN India role during my current stint at ShareChat and managing the Self-Serve business team along with Outsourced business for them.
  • Bringing on board non advertisers on radio with large ticket size and retaining them Managed top key clients increased sales by 12% for quarter in DB Corp Ltd Increased brand count monthly by 20%.
  • Increased annual sales of Jalandhar market by 50% during tenure at Canvera Digital Technologies Pvt Ltd 2013 Appointed by Canvera for the bigger role.

Certifications

01-2022

Hobbies and Interests

  • Mobile Photography
  • Emerging Technologies

  • Digital Social Impact

Personal Information

Certification

The Fundamentals of Digital Marketing

Languages

English
Advanced (C1)
C1
Hindi
Advanced (C1)
C1
Punjabi
Native
Native

Timeline

Lead - Self Serve

Sharechat
04.2024 - Current

Sr. Partner - Self Serve (Scaled Business)

Mohalla Tech Private Limited
09.2022 - 03.2024

Zonal Sales Manager

Mohalla Tech Private Limited (ShareChat & MOJ)
05.2021 - 09.2022

Group Manager

DB Corp Ltd Radio Division (94.3 MY FM)
09.2019 - 05.2021

Senior Sales Accounts Manager

Reliance Broadcast Network Limited (92.7 BIG FM)
03.2016 - 09.2019

Sales Supervisor

Canvera Digital Technologies Pvt Ltd
07.2013 - 01.2016

Assistant Manager - Media Sales

Space and People India Pvt Ltd
10.2012 - 07.2013

Sales Executive

Canvera Digital Technologies Pvt Ltd
07.2009 - 10.2012

Masters in Business Administration - Marketing

ICFAI National College

Bachelors in Commerce -

DAV College

High School -

Ajanta Public School
Aashish Mahajan