Aastha Oberoi
Navi Mumbai, Maharashtra
Summary
Dynamic professional with a strong passion for storytelling, effectively leveraging narrative techniques across digital media, educational settings, and seminars. Proven track record in driving sales through impactful communication and problem simplification, enabling clients to overcome challenges. Core competencies include strategic storytelling, client engagement, and sales optimization. Eager to further harness storytelling skills to enhance brand narratives and drive business growth.
Overview
6
6
years of professional experience
Work History
Product Marketer
Knovos India Pvt Ltd
Ahmedabad
06.2024 - Current
- Redefined positioning for Knovos Rooms and trained the sales with the new messaging.
- Conducted customer surveys and analyzed the data to identify customer needs and preferences.
- Collaborated with sales teams to develop effective messaging for target markets.
- Created content such as case studies, white papers, blog posts, infographics, and videos to support product launches.
- Analyzed competitive products in order to differentiate our offerings in the marketplace.
- Developed marketing campaigns that drove lead generation and increased brand awareness.
- Planned and executed paid marketing campaigns to promote event participation and boost awareness
- Coordinated cross-functional teams to develop new product features or services in response to customer feedback.
- Monitored market trends, identified opportunities for growth, and recommended changes accordingly.
- Leveraged digital channels such as email marketing, SEO, SEM, social media campaigns., to promote products, services.
- Leveraged marketing data to forecast marketing campaign success and sales trends.
Product Marketing Strategy
OpsHub Technolgies Pvt Ltd
Ahmedabad
11.2023 - 05.2024
- Developed a GTM strategy for new product release with team of four.
- Developing impactful marketing and sales materials focused on value delivery.
- Collaborated with cross-functional teams for events and partnerships.
- Created new marketing materials emphasizing category differentiation.
- ABM for 30 accounts (active MQLs) and converted 2 into clients
- Created and executed content strategies for various channels, including web, social media, email, and print.
- Conducted market research to identify customer needs and segmentation.
- Performed competitive analysis to monitor competitors' activities in terms of pricing strategy, product offering.
Brand & Content Lead
ZealousWeb Technologies Pvt Ltd
Ahmedabad
06.2022 - 07.2023
- Crafted brand strategy & tone framework
- Produced key business & sales assets
- Led email drip campaigns for creating an MQL pipeline
- Delivered impactful presentations at hiring events.
- Responsible for developing and maintaining client-facing materials for sales & customer success teams
- Presented on behalf of the company at Medicall Kolkata.
- Executed video marketing via youtube & social media targetting the healthcare industry
- Participated in video shoots for sales promotion and brand awareness.
- Interacting with the existing customers to up-sell & cross-sell
- Conducted keyword research, competitive analysis, and SEO optimization for existing content.
- Collaborated with design teams to create visually appealing graphics that align with brand guidelines.
- Analyzed analytics data to measure performance of content across multiple channels.
Sr. Exec. - Business Branding & Content
Gateway Group of Companies Pvt Ltd
Ahmedabad
04.2021 - 06.2022
- Launch DiLX GTM strategy
- Led 2 webinars for DiLX and executed pre & post marketing
- Joint product marketing execution - DiLX x ECU360
- Content distribution strategy across all owned media
- Analyzed customer journey to set lead-pulling channels across the website
- Conducted competitive analysis of existing brands in the marketplace.
- Identified target audiences, researched market trends, and created strategies to promote products or services.
- Created logos and designed artwork for marketing materials including brochures, flyers, banners, websites and more.
Content Specialist
Zealousweb Technologies Pvt Ltd
Ahmedabad
01.2019 - 04.2021
- Delivered high-quality content across various niches, including IT, Physical Therapy, and Marketing, ensuring timely satisfaction of client needs
- Expertise in crafting engaging long-form content such as blogs, whitepapers, and research papers, tailored to target audiences
- Skilled in scriptwriting for video productions, coupled with onset assistance to streamline direction and execution
- Proficient in creating compelling social media copy that resonates with followers and drives engagement
Education
Distance PGDM - Digital Marketing & Branding
MICA, AHMEDABAD
Ahmedabad01.2022
Bachelors Of Commerce - Marketing
Gujarat University
Ahmedabad01.2019
Certification - Product Marketing
Product Marketing Alliance
Skills
- Go-to-market strategy development
- Content & Creative Writing
- Marketing automation
- Sales enablement Collaterals
- Product positioning & Branding
- Marketing Analytics
- Google Analytics
- Canva
- Microsoft Clarity
- Trello, Bootcamp, Asana
- Zoho CRM & Marketing Plus
Timeline
Product Marketer
Knovos India Pvt Ltd
06.2024 - Current
Product Marketing Strategy
OpsHub Technolgies Pvt Ltd
11.2023 - 05.2024
Brand & Content Lead
ZealousWeb Technologies Pvt Ltd
06.2022 - 07.2023
Sr. Exec. - Business Branding & Content
Gateway Group of Companies Pvt Ltd
04.2021 - 06.2022
Content Specialist
Zealousweb Technologies Pvt Ltd
01.2019 - 04.2021
Distance PGDM - Digital Marketing & Branding
MICA, AHMEDABAD
Bachelors Of Commerce - Marketing
Gujarat University
Certification - Product Marketing
Product Marketing Alliance