Strategic Senior Business Analyst with a strong track record in delivering impactful solutions, and process optimization. Expertise in gap analysis, business requirements gathering, and risk management frameworks. Skilled in developing reporting systems, refining sales processes, and integrating data via static APIs and custom solutions for actionable insights. Proficient in SQL, strategic planning, and Microsoft Excel/Office for data-driven decision-making. Adept at cross-functional collaboration, stakeholder communication, and driving business growth through technology-led solutions, and customer-centric strategies.