AAYUSHI PATEL
Mumbai
Overview
5
5
years of professional experience
Work History
PR and Marketing Executive
SARAH & SANDEEP
India
03.2024 - Current
- Develop strategies and communications plan related to social media and digital marketing, public relations, brand collaborations, events and Trunk Shows
- Evaluated and managed an average of 25 sourcing requests per week from fashion stylists and handled an average of 10 partnership proposals weekly from media partners, influencers, and other brands
- Organized weekly photoshoots for look books and marketing materials, creating call sheets, mood boards and coordinating with stakeholders for smooth execution
- Prepared presentations for new projects, collection launches, and market insights that can help develop strategies
- Managing all PR activity, press releases, gifting and guest listing collaboratively with external PR agencies
- Create weekly and monthly reports to determine progress of the Marketing Department and help measure team’s success
Marketing Intern
KNOW YOUR LEMONS
UK
09.2022 - 12.2022
- Evaluated areas of expansion for Know Your Lemons (KYL), a non-profit organization, using qualitative techniques
- Analyzed quantitative research data of 500+ Chinese audience to assess breast cancer knowledge and KYL’s brand perception
- Suggested suitable partnership with a Chinese brand to support promotion of cancer awareness in new market
- Devised data-driven marketing strategies to promote KYL’s mission and fundraising efforts across social media, website and email
Client Servicing Associate
TING WORKS LLP
India
01.2022 - 08.2022
- Led 4 Brand Accounts such as Royal Canin, OPI, Chiffon London, SoGood
- Planned and executed social media campaigns and created shareable content including reels, images, stories, GIFs and videos
- Collaborated with cross-functional teams daily for seamless execution of content as per brand objectives and guidelines
- Led online events for brand promotion and carried out daily online reputation management (ORM)for positive reputation
- Demonstrated success in maintaining strong client relationships, resulting in client satisfaction and retention rates with brands
- Identified and engaged with key influencers, assessed content quality, and implemented influencer marketing strategies
- Prepared monthly reports on marketing performance to clients with detailed KPIs, insights and recommendations for future activities
Social Media Marketing Executive
UXURY LLP
India
12.2020 - 12.2021
- Conducted research on competitors, industry social media trends for brands such as Casa Amarosa, Practus and Mini Homes
- Crafted User-friendly and compelling content for website through UX writing, resulting in 2x more cart check outs
- Published 50+ blog posts related to trends in fashion and lifestyle, increasing organic traffic to website
Digital Marketing Intern
ZEROKAATA
India
06.2020 - 08.2020
- Conducted daily SEO activities and keyword research, resulting in increased domain authority by 20%
Market Research Intern
ORDER FLY
India
02.2019 - 03.2019
- Conducted consumer research and collected responses of 1000+ target audiences
- Organized and managed research data on MS Excel and analyses consumer preference in Food-tech market
- Compiled research findings into reports and presented to the Manager
Education
Master of Science, International Marketing -
King's College London, UK
Bachelor of Mass Media, Advertising -
Jai Hind College, India
Achievements
- Successfully conceptualized and implemented the Sarah & Sandeep bespoke experience session at Range Rover House, catering to 80 HNI clients
- Recognized for my project management skills at Ting, for leading the execution of OPI India’s new collection launch
- Served as a Sub-head of the PR Department for a major college event, maintaining relationships with over 10 colleges
- Responsible for organizing over 20 events as a member of The Rotaract Club of H.R. College, India
TECHNICAL & OTHER SKILLS
Full Professional Proficiency in Microsoft Office Suite (Word, PowerPoint, Excel)
Proficient in English language with strong verbal and written communication abilities
Professional experience in Hootsuite, Google Analytics, Facebook Insights and MailChimp
Elementary Proficiency in Adobe Suite (Photoshop, Illustrator, Premier Pro)
Timeline
PR and Marketing Executive
SARAH & SANDEEP
03.2024 - Current
Marketing Intern
KNOW YOUR LEMONS
09.2022 - 12.2022
Client Servicing Associate
TING WORKS LLP
01.2022 - 08.2022
Social Media Marketing Executive
UXURY LLP
12.2020 - 12.2021
Digital Marketing Intern
ZEROKAATA
06.2020 - 08.2020
Market Research Intern
ORDER FLY
02.2019 - 03.2019
Master of Science, International Marketing -
King's College London, UK
Bachelor of Mass Media, Advertising -
Jai Hind College, India
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