Abey JOSEPH
Hyderabad
Summary
Digital Marketing & Programmatic Leader with 9+ years of experience driving high-performance campaigns across Display, Video, CTV, Native, Audio, and Social. Expert in leveraging leading DSPs, including DV360, to deliver measurable client outcomes. Adept at developing programmatic strategies, optimizing campaigns, and mentoring teams to drive cross-channel integration and business growth. Recognized for delivering innovative solutions that improve campaign ROI, reduce inefficiencies, and elevate client satisfaction.
Overview
9
9
years of professional experience
Work History
Digital Marketing & Research Specialist
GOC
Hyderabad, India
02.2021 - Current
- Directed a 15-member regional team in managing a high-volume portfolio of 50+ Canadian accounts, streamlining centralized campaign execution and driving localized market growth.
- Executed programmatic campaign optimization strategies across global accounts, achieving a 15-25% uplift in CTR and a 20% reduction in CPA, resulting in maximized budget efficiency.
- Collaborated with Account Managers to develop data-driven recommendations that directly influenced campaign strategy and scaling decisions across multiple international markets.
- Streamlined pre-launch workflow and Quality Assurance protocols, driving a 30% reduction in setup errors and ensuring 100% campaign accuracy for programmatic activations.
- Overhauled new hire training programs, achieving a 40% faster onboarding process, which accelerated team readiness and unified campaign management consistency.
DV360 Programmatic Campaign Manager
Cognizant
10.2019 - 02.2021
- Directed the end-to-end DV360 campaign lifecycle, maintaining 100% internal and external quality scores across all quarters to establish a standard of flawless execution.
- Implemented targeted optimization tactics, generating a 15% YoY improvement in advertiser ROI, directly contributing to sustained client revenue growth.
- Spearheaded monthly headroom analyses to identify untapped market potential, facilitating expanded client investments and unlocking incremental programmatic growth.
- Advised cross-functional teams as the primary subject-matter expert on DV360 best practices, ensuring flawless campaign execution and strategic alignment with client objectives.
POD Lead & QA Specialist
MediaMint(Client: Pinterest)
02.2018 - 09.2019
- Managed a team of 20 Campaign Managers and led specialized Account Optimization training, delivering a 25% increase in internal QA scores and elevating overall team output.
- Delivered flawless operational accuracy by maintaining 100% external quality in campaign QA, consistently reinforcing client trust and platform reliability.
- Engineered operational process improvements during team expansion, driving a 20% faster campaign turnaround time and increasing operational throughput.
- Recognized with leadership awards and as Employee of the Quarter (Q3 2018) for exceptional team performance and mentoring excellence.
Campaign Manager
MediaMint(Client: Pinterest)
12.2016 - 01.2018
- Architected custom reporting templates to optimize workflows, yielding a 62.5% reduction in reporting time (from 8 to 3 hours) and reallocating hours toward strategic campaign analysis.
- Coordinated high-volume service request workflows as the primary Point of Contact (POC) for global clients, successfully resolving 100% of incoming queries within SLA to guarantee strict adherence to project timelines.
- Awarded the Rising Star Award (Q1 2017) for demonstrating excellence in campaign execution and client relationship management.
Education
Bachelor of Computer Applications -
KLE BCA College
Bangalore04-2016
Skills
- Programmatic Strategy & Campaign Leadership
- Platforms: Google DV360, Pinterest, Spotify
- Cross-Channel Media Activation: CTV, Native, Display, Video, Audio, PMPs, PGs and Direct IO Workflow
- Automation & Quality Assurance: Campaign Analytics, Optimization, Reporting, and Data-Driven Segmentation
- Team Leadership, Training & Mentorship
Websites
Timeline
Digital Marketing & Research Specialist
GOC
02.2021 - Current
DV360 Programmatic Campaign Manager
Cognizant
10.2019 - 02.2021
POD Lead & QA Specialist
MediaMint(Client: Pinterest)
02.2018 - 09.2019
Campaign Manager
MediaMint(Client: Pinterest)
12.2016 - 01.2018
Bachelor of Computer Applications -
KLE BCA College