Abhijeet Gahlawat
Brand Partnerships & Ad Sales Manager
Summary
Accomplished sales and marketing professional with expertise in team leadership, account management, and advertising solutions. Experienced in managing high-performing teams, developing innovative ad inventories, and driving successful campaign execution. Skilled in pipeline management, cross-functional collaboration, and delivering impactful results through strategic planning and execution. Adept at mentoring teams, optimizing processes, and fostering long-term business growth.
Overview
12
12
years of professional experience
11
11
years of post-secondary education
1
1
Certification
Work History
Team Lead – Post-Order Ads
Eternal Ltd.
04.2024 - Current
- Lead a team of 6 key account managers focusing on end-to-end brand acquisition and campaign execution.
- Developed innovative post-order ad formats including Scratch Cards, Tap to Reveal, and Shoppable Stories, boosting CTRs and brand engagement.
- Develop and execute monthly roadmaps and pipeline management strategies to meet and exceed revenue targets, utilizing Salesforce for tracking and optimization.
- Closed annual and quarterly deals with marquee brands like Google, Amazon, Puma, Adidas, BharatPe, and Audible.
- Built monthly GTM and revenue plans, managed deal pipelines via Salesforce.
- Collaborated with Product, Tech, and Legal teams to ensure smooth campaign execution and product innovation.
- Conducted agency roadshows to showcase Zomato's unique ad capabilities and acquire new business.
Senior Key Account Manager - Post-Order Ads
Eternal Ltd.
06.2023 - 03.2024
- Pioneered the Scratch Card ad format, driving ₹2 Cr/month in ad revenue through it.
- Created brand-specific solutions to improve campaign ROI and renewals.
- Consistently booked ₹1.5 Cr+ per month in ad revenue, contributing to Zomato's growing ad-tech footprint.
- Developed tailored growth strategies for clients, boosting brand satisfaction and retention rates.
Key Account Manager
Eternal Ltd.
08.2018 - 05.2023
- Managed strategic alliances with 100+ restaurant partners across North India.
- Drove upsell of Zomato Pro/Gold and digital ad offerings, increasing revenue and GMV.
- Recognized as Accounts Manager of the Month (North India - 4x) and PRO Superstar (Pan India) for outstanding performance.
- Secured high-value accounts through consultative selling and innovative advertising solutions.
Sales Manager
Porsche
03.2017 - 07.2018
- Led end-to-end luxury vehicle sales, from prospecting to delivery.
- Built strong HNI relationships and consistently exceeded sales targets.
- Increased customer satisfaction (CSAT) scores by streamlining client interactions and post-sales services.
- Increased dealership CSI scores to above national level scores.
Master Dispute Analyst
American Express Private Limited
12.2013 - 02.2017
- Managed end-to-end resolution of high-stakes cardmember disputes for the UK market, ensuring compliance with American Express policies and delivering exceptional service.
- Conducted detailed investigations and provided accurate resolutions to merchant and cardmember disputes, consistently meeting quality and timeliness benchmarks.
- Earned recognition as a Subject Matter Expert for dispute handling and trained team members to enhance process efficiency.
Education
BBA - Business Administration And Management
04.2001 - 01.2012
Certification
Google Digital Marketing & E-commerce Specialization
Timeline
Team Lead – Post-Order Ads - Eternal Ltd.
04.2024 - Current
Senior Key Account Manager - Post-Order Ads - Eternal Ltd.
06.2023 - 03.2024
Key Account Manager - Eternal Ltd.
08.2018 - 05.2023
Sales Manager - Porsche
03.2017 - 07.2018
Master Dispute Analyst - American Express Private Limited
12.2013 - 02.2017
Guru Gobind Singh Indraprastha University - BBA, Business Administration And Management
04.2001 - 01.2012
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<ul><li>Roles and Responsibilities</li><li>Hiring and team building</li><li>Managing team’s career progression and performance reviews</li><li>Managing Performance improvement plan and firing</li><li>Mentoring</li><li>Product roadmap planning and execution</li><li>Accountability of the entire delivery execution including the risk mitigation planning.</li><li>Stakeholder management</li><li>Adhering to Apple Privacy and Security Guidelines for platform</li><li>Design and implementation of new architectures and solutions to manage all online services for AdXchange in Apple Ads.</li><li>Design and implementation of new architectures and solutions deliver Budget experimentation in Apple Ads</li><li>Design and implementation of new architectures and solutions to manage data for Ad Platform.</li><li>Creating and maintaining all the data and analytics and revenue pipelines for Ad Platforms</li><li>Driving the solution for data ingestions and data processing across Ad platform</li><li>Defining the Strategy for data governance and data access</li><li>Collaboration with business to deliver relevant data and insight for our strategy and decisions.</li><li>Managing storage, processing, copy/synchronization etc. appropriate to scale</li><li>Enabling machine learning and algorithm groups by proving them right frameworks and data</li><li>Advancing team’s design methodology and quality programming practices and evangelize those techniques across Ad platform.</li><li>Deliveries</li><li>Setup 8+ member team to design and deliver Budget Allocation and Budget experimentation.</li><li>Leading Ad Delivery services team, responsible for delivering various capabilities like query understanding, targeting, fraud etc.</li><li>Delivered and Lead Design for observability for budget, and data platform in Ad platform.</li><li>Setup 11+ members high performing team to handle various business needs such as analytics and micro services for Display Advertising as well as Data Platform</li><li>Instrumental in driving Data Platform throughout the SDLC from inception, design, development, testing and deployment.</li><li>Instilled a strong team culture of high-quality delivery by constructive feedback, cross collaboration, focus and motivation.</li><li>Delivered Realtime and Batch Platform with various integrations</li><li>Delivered new DIP design for Data Platform</li><li>Delivered design of all the components of Data processing platform</li><li>Transitioned Display data work to India seamlessly and delivered many critical business impacting features and organizational security initiatives.</li><li>Closely worked with various stakeholders to understand the requirements which resulted into efficient remote work culture.</li><li>Seamless Display execution and set up best practices for 24X7 production on-call.</li><li>Tools and Technologies</li><li>AWS, S3, Kafka, Spark, Hadoop, EMR, Hive, Scoop, Flume, Cassandra, Airflow, Oozie, Gobblin, Schema Store, Icloud, Grafana, Kubernetes, Vertica, Alation, snowflake, druid, Iceberg, Java, Scala, IntelliJ, Oracle, MySql, Git, RIO, Spinnaker, Elastic cache, Grpc, Agile.</li></ul> at Apple - Adplatform<ul><li>Roles and Responsibilities</li><li>Hiring and team building</li><li>Managing team’s career progression and performance reviews</li><li>Managing Performance improvement plan and firing</li><li>Mentoring</li><li>Product roadmap planning and execution</li><li>Accountability of the entire delivery execution including the risk mitigation planning.</li><li>Stakeholder management</li><li>Adhering to Apple Privacy and Security Guidelines for platform</li><li>Design and implementation of new architectures and solutions to manage all online services for AdXchange in Apple Ads.</li><li>Design and implementation of new architectures and solutions deliver Budget experimentation in Apple Ads</li><li>Design and implementation of new architectures and solutions to manage data for Ad Platform.</li><li>Creating and maintaining all the data and analytics and revenue pipelines for Ad Platforms</li><li>Driving the solution for data ingestions and data processing across Ad platform</li><li>Defining the Strategy for data governance and data access</li><li>Collaboration with business to deliver relevant data and insight for our strategy and decisions.</li><li>Managing storage, processing, copy/synchronization etc. appropriate to scale</li><li>Enabling machine learning and algorithm groups by proving them right frameworks and data</li><li>Advancing team’s design methodology and quality programming practices and evangelize those techniques across Ad platform.</li><li>Deliveries</li><li>Setup 8+ member team to design and deliver Budget Allocation and Budget experimentation.</li><li>Leading Ad Delivery services team, responsible for delivering various capabilities like query understanding, targeting, fraud etc.</li><li>Delivered and Lead Design for observability for budget, and data platform in Ad platform.</li><li>Setup 11+ members high performing team to handle various business needs such as analytics and micro services for Display Advertising as well as Data Platform</li><li>Instrumental in driving Data Platform throughout the SDLC from inception, design, development, testing and deployment.</li><li>Instilled a strong team culture of high-quality delivery by constructive feedback, cross collaboration, focus and motivation.</li><li>Delivered Realtime and Batch Platform with various integrations</li><li>Delivered new DIP design for Data Platform</li><li>Delivered design of all the components of Data processing platform</li><li>Transitioned Display data work to India seamlessly and delivered many critical business impacting features and organizational security initiatives.</li><li>Closely worked with various stakeholders to understand the requirements which resulted into efficient remote work culture.</li><li>Seamless Display execution and set up best practices for 24X7 production on-call.</li><li>Tools and Technologies</li><li>AWS, S3, Kafka, Spark, Hadoop, EMR, Hive, Scoop, Flume, Cassandra, Airflow, Oozie, Gobblin, Schema Store, Icloud, Grafana, Kubernetes, Vertica, Alation, snowflake, druid, Iceberg, Java, Scala, IntelliJ, Oracle, MySql, Git, RIO, Spinnaker, Elastic cache, Grpc, Agile.</li></ul> at Apple - Adplatform
Harsh RawatHarsh Rawat
Google Ads Team Lead at AccentureGoogle Ads Team Lead at Accenture