Abhijeet Musale
Pune
Summary
Dynamic Senior Sales Executive with a proven track record at FMCG Industries like (Nestle, Colgate, Abbott Healthcare) excelling in territory management and team development. Spearheaded innovative marketing strategies and sales development, achieving significant market share growth. Expert in relationship selling and competitive analysis, consistently exceeding sales targets through strategic planning and effective team leadership.
Overview
10
10
years of professional experience
Work History
Senior Sales Executive
Nestle India Pvt Ltd
Pune
06.2022 - Current
- Managing two distributors with a monthly business value of 40 million who service to 2750 odd Outlets across channels in territory, supervising a team of 20 salesmen, 9 merchandisers & 2 RTD PS in the assigned territory to deliver Nestle business objectives, best in class execution & exploring & executing OOH Business Ex
- (Colleges, Railway, Institute Suppliers) for Expanding RTD Beverages Business
- Responsible for invoicing and redistribution to ensure timely deliveries and smooth operations for distributors
- Leading new product launches at the channel & retailer level, driving retailer engagement through quarterly enrollment programs and securing additional product visibility
- Identifying and leveraging regional opportunities by understanding local consumption patterns, festivals, and special occasions to boost sales
- Developing and monitoring distributor infrastructure, including warehouse management, secondary sales force, and financial readiness, to meet business needs effectively
- Ensuring market hygiene in line with company standards to uphold product quality and customer satisfaction
- Managing Distributor's Return on Investment
- Distributor appointment & area realignment as per business needs to drive better growth & future readiness
- Asset (chocolate Visicooler) deployment & tracking in high turnover chocolate & confectionery outlets & managing throughput as per Visicooler size deployed
Senior Territory Sales Executive
Abbott Healthcare Pvt Ltd
Pune
11.2017 - 05.2022
- Managing a 6 Direct Distributors (Urban + Rural) & 1 (Super Stockiest) and team of 11 off Roll/On Roll Interim Sales Representatives & SSM deputies with 2 merchandisers engaged in Traditional Trade in Market Executions
- Responsible for ANI Sales & Target Distribution for volume & value (6.36 Cr Annually) sale, recruitment of sales team & best in class execution & Implementation in trade Market & Centre Profit Head across assigned territory
- Designing and executing activations, schemes and incentives, merchandising to sustainably drive sales growth and market shares
- Sales planning and forecasting, co-ordinate with supply chain team for better services
- Co-ordinate with Marketing team and execute all the brand activities as per the agreed calendar in area
- Providing on the job and off the job training to the team
- Motivating stockiest study and analyze performance of all Sales Team
- Ensuring Brand Promotion, Display, Consumer Awareness and Key Outlets execution of Trade Marketing activities, merchandising and visibility in the territory
- Managing Distributor's Return on Investment by rationalizing Investments, budgetary control and driving efficiency of costs leading to consistently growing business
- Responsibility to build a strong network of active stockiest and increase distribution
- Data analysis on regular basis e.g
- Stockiest wise, salesmen wise, route wise, key SKU wise, wholesale tracking and taking appropriate steps to enhance business performance
- Rural Market Coverage & Expansion through SS Network
Customer Development Officer
Colgate-Palmolive (India) Ltd
Kolhapur
04.2015 - 10.2017
- In charge of a team of 1 PSR & 18 Off Roll SSM servicing district of Kolhapur giving an annual sale of Rs.20.5 cr and responsible for leading the development and implementation of all strategic sales activities
- Managing and maintaining distribution channel of Colgate-Palmolive within the territory for a maximum business, (Value & volume, Primary & secondary) as per the company system and norms
- Conducting competitor analysis & competency mapping for keeping abreast of market trends and competitor moves to achieve market share metrics
- Monitoring the Daily sales & taking weekly review of business & key customers
- To ensure Promos Stocks (Trade load /Consumer promo) should be billed & liquidated within time to give desired result & effective executions of GTM of new launch
- On Job training to salesman
- Maintained and managed channel partners by ensuring better relations and communication to achieve high productivity levels from channels
- Ensured Engagement of retailers and distributors for delivering high productivity
- Conducted market research to gather customer / competition information & identifying emerging market trends
- Providing timely reports to senior management regarding sales performance, availability, competition etc
Education
PGPM - Marketing
IBS PUNE
01.2015
BE - MECHANICAL
Nagpur University
01.2012
HSC - Higher secondary education
PUNE Board
Nagpur01.2006
SSC -
PUNE Board
01.2004
Skills
- Territory management
- Team development
- Marketing
- Sales development
- Sales forecasting
- Competitive analysis
- Relationship selling
Personal Information
- Date of Birth: 05/01/88
- Nationality: Indian
Languages
- English
- Hindi
- Marathi
Disclaimer
11/25/24, Abhijeet Musale, Pune
Trainingscoursesundertaken
- Prima Certified, 07/01/19
- Magna Certified, 01/01/21
- Maxima Certified, Not specified
- Insignia Project for Modern Trade Exposure, Not specified
Attributes
- Ability to adapt to change, remain focused and motivated.
- Good communication skills.
- Good inter-personal skills.
- Have high level of persuasiveness.
- Ability to Perform on Crunch Occasions.
Accomplishments
- Nescafe RTD 2.0 Summer Storm Champion in West Branch ( Mah-Goa) Region for Highest RTD Volume in Mah-Goa Region .
- GOBIO Contest ( Chocolate Highest Growth ) WINNER in ( Mah-Goa) Region .
- Future Forward ( Managing Result Award ) for Distributors Appointment in Mid Year having Turnover of Approx 20 Millions & Ensure Smooth transition with best in class infra in place & desired results deliver with respect to distribution & business .
Timeline
Senior Sales Executive
Nestle India Pvt Ltd
06.2022 - Current
Senior Territory Sales Executive
Abbott Healthcare Pvt Ltd
11.2017 - 05.2022
Customer Development Officer
Colgate-Palmolive (India) Ltd
04.2015 - 10.2017
PGPM - Marketing
IBS PUNE
BE - MECHANICAL
Nagpur University
HSC - Higher secondary education
PUNE Board
SSC -
PUNE Board