Abhilash Juriya Laguri
Bengaluru
Summary
CRM Specialist with a proven track record of enhancing productivity and efficiency in task execution. Expertise in customer data analysis, campaign management, and relationship-building strategies. Strong communication, problem-solving, and adaptability skills drive improved customer relations and support business goals.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Manager CRM Digital
HomeLane
Bengaluru
09.2024 - 04.2025
- Spearheaded over 50 service communication campaigns across Email, SMS, WhatsApp, and Push Notification, contributing to a 30% increase in customer engagement.
- Redesigned webinar communication flow using journey-based targeting, resulting in a 38% increase in show-up rate across 2 key webinars.
- Collaborated with 8+ stakeholders across product, legal, and compliance teams to deliver impactful service communications.
- Played a key role in building a scalable CRM strategy, helping reduce drop-off in key customer journeys by 12%.
- Delivered post-campaign performance reports with actionable insights, improving campaign performance by 18% quarter-over-quarter.
- Maintained campaign repositories and documentation with 100% accuracy, supporting audit and process transparency.
Senior Associate - Product Marketing
Unacademy
Bengaluru
09.2021 - 08.2024
- Managed over 100 omnichannel campaigns across email, in-app, and push, resulting in a 25% uplift in customer engagement rates.
- Implemented automation logic using WebEngage, reducing campaign setup time by 30%.
- Improved open rates by 22% and click-through rates by 15% through structured A/B testing and optimization strategies.
- Executed segmentation models that increased campaign relevance, contributing to a 20% improvement in conversion rates.
- Maintained operational hygiene and reduced campaign errors by 40% through structured QA and planning practices.
Customer Support Associate
Embibe
Bengaluru
10.2020 - 08.2021
- Developed strategies for resolving difficult customer situations.
- Ensured compliance with applicable regulations regarding privacy and security.
- Reviewed incoming tickets and assigned them accordingly.
Associate Consultant
Careernet Technologies Pvt Ltd
Bengaluru
05.2019 - 09.2020
- Participated in client meetings, offering insights and updates on project status.
- Searched for qualified job candidates using computer databases, media advertisements or employee referrals.
- Screened resumes and applications to identify suitable candidates for open positions.
Education
Bachelor of Computer Application -
Global College of Management, IT & Commerce
HubliSkills
- CRM management
- Dashboard reporting
- Data visualization
- Market analysis
- Omnichannel marketing strategies
- Product marketing
- Project management
- Retention strategies
- Email, SMS and WA marketing
- Campaign analysis
- Customer segmentation
- A/B testing techniques
- Data-driven insights
- Cross-functional collaboration
- Team collaboration
- Campaign management
Certification
- DSC (Developer Student Club - Google Developers) LEAD for DSC Program, 01/01/17 - 12/31/18
- Google Developers Udacity Campus Ambassador
Platform Experience
- CLM - Intercom, AppsFlyer, Retool, WebEngage, Mailchimp
- Ticketing Tool - JIRA, Zendesk, Freshdesk
- Chat: Haptik, Intercom, Freshchat
- Analytics - Amplitude, Data Studio/Looker, Tableau
- Design – Figma, Canva
Timeline
Manager CRM Digital
HomeLane
09.2024 - 04.2025
Senior Associate - Product Marketing
Unacademy
09.2021 - 08.2024
Customer Support Associate
Embibe
10.2020 - 08.2021
Associate Consultant
Careernet Technologies Pvt Ltd
05.2019 - 09.2020
Bachelor of Computer Application -
Global College of Management, IT & Commerce