MS-Office
Abhilasha Sayal
Marketing Analyst
Delhi
Summary
Results-oriented Marketing Specialist proficient in developing creative marketing collateral for diverse projects. Establishes clear standards and enforces protocols for consistent, high-quality results.
Overview
5
5
years of professional experience
5
5
years of post-secondary education
2
2
Certifications
2
2
Languages
Work History
Senior Market Analyst
GFK
Gurugram
01.2020 - Current
- Searching for information on Internet about the characteristics of different products.
- Ensuring the data quality control.
- Collated information to interpret data for clients.
- Forecasted marketing trends based on previous data to adjust campaigns and maximize sales.
- Trained entry-level and junior data analysts on company protocols, best practices and different procedures.
- Recorded market data in management software databases, streamlining analysis procedures for efficiency and accuracy.
- Created and presented real-time reports on current market conditions to upper management.
Market Research Associate
IBM
Gurgaon
11.2018 - 01.2020
- Utilized diverse research techniques and online or published data collection tools to amass key information or statistics, supporting business objectives.
- Recorded market data in Management databases, streamlining analysis procedures for efficiency and accuracy.
- Collected data using various research methods to broaden results and optimize marketing strategies.
- Completed in-depth reviews of market conditions and customer preferences for market products.
Education
MBA - Human Resources Management
MANAGEMENT EDUCATION AND RESEARCH INSTITUTE
NEW DELHI 08.2014 - 08.2016
Bachelor of Science - BIOINFORMTICS
MULTANI MAL MODI COLLEGE
PATIALA 07.2010 - 08.2013
Skills
Time management
Software
MS-Excel
Power BI
Certification
Google analytics
Interests
Reading
Music
Timeline
SEO Foundation
09-2022
Google analytics
12-2021
Senior Market Analyst
GFK
01.2020 - Current
Market Research Associate
IBM
11.2018 - 01.2020
MBA - Human Resources Management
MANAGEMENT EDUCATION AND RESEARCH INSTITUTE
08.2014 - 08.2016
Bachelor of Science - BIOINFORMTICS
MULTANI MAL MODI COLLEGE
07.2010 - 08.2013
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