Abhinav Barua
New Delhi
Summary
Business-focused professional with experience in customer journey analysis, product adoption support, and conversion optimization across BFSI and consumer brands. Delivered 4× engagement growth and 3× conversion uplift through data-led initiatives and cross-functional collaboration.
Overview
3
3
years of professional experience
Work History
Manager - Digital Channels (Wealth Management)
ICICI Bank | Digital Channels Group
05.2024 - 06.2025
- Drove digital growth initiatives supporting Wealth Management product adoption, resulting in 4× increase in engagement across premium customer segments.
- Designed personalized customer journeys and targeted nudges that improved prospect-to-conversion rates by 3× for Wealth Management offerings.
- Collaborated with Product, Design, Tech, and Business teams to enhance platform usability and streamline customer onboarding.
- Analyzed funnel KPIs using Google Analytics and Power BI to identify drop-offs affecting product adoption and conversion.
- Contributed to internal engagement initiatives for consistent product communication across customer touchpoints.
Business Development Intern
Marcadors Marketing Pvt. Ltd.
04.2023 - 05.2023
- Supported lead generation and qualification efforts, delivering 100+ qualified leads across two cities.
- Conducted market and performance benchmarking for F&B brands, supporting customer acquisition and achieving 20% uplift in engagement.
- Assisted in campaign reporting and synthesized insights to provide actionable optimization recommendations.
Marketing & GTM Intern (Knowledge Jockey)
Outlook Group
09.2022 - 10.2022
- Contributed to go-to-market strategy design for lifestyle products and early customer acquisition, resulting in ₹12,000+ in direct sales.
- Enhanced messaging frameworks and conversion tracking, accelerating customer decision-making speed by 30%.
- Coordinated team meetings to discuss project updates and strategies.
Education
MBA - Marketing
IIM Raipur
Raipur, Chhattisgarh04-2024
B.Com - Commerce
Delhi College of Arts And Commerce
Delhi07-2022
Skills
- Go-To-Market (GTM) Strategy Support
- Product Growth & Lifecycle Marketing
- Customer Journey Analysis & Behavioral Insights
- Funnel Analysis & Conversion Optimization
- Product Adoption & Onboarding Optimization
- Market Research
- Performance Tracking & Reporting (GA, Power BI)
- Cross-Functional Stakeholder Management
- Lead Quality & Performance Evaluation
- Insight Synthesis & Business Recommendations
- Process-Oriented Execution
Accomplishments
IIM Raipur
- Led digital coverage for 120+ institutional and national-level events, increasing reach by 20% and doubling participation.
- Produced 40+ creative assets, generating 100k+ impressions and 10k registrations
Leadership & Campus Engagement
Co-Coordinator | Pixel – Digital Media Club, IIM Raipur
- Owned digital growth initiatives for 120+ events, driving 20% reach increase and 2× participation.
- Led cross-functional teams to deliver 40+ assets, generating 100k+ impressions and 10k+ registrations.
- Applied product and growth thinking to optimize engagement, conversion, and execution at scale.
Timeline
Manager - Digital Channels (Wealth Management)
ICICI Bank | Digital Channels Group
05.2024 - 06.2025
Business Development Intern
Marcadors Marketing Pvt. Ltd.
04.2023 - 05.2023
Marketing & GTM Intern (Knowledge Jockey)
Outlook Group
09.2022 - 10.2022
MBA - Marketing
IIM Raipur
B.Com - Commerce
Delhi College of Arts And Commerce