

Dynamic business leader with ten years of experience transforming a craft-led design studio into a multi-vertical enterprise. Expertise in establishing new business verticals, optimising operations, and driving sustainable revenue growth across diverse sectors, including airports and hospitality. Recognised for merging creative vision with commercial acumen, leading high-performance teams, and executing complex projects in founder-led settings.
Opened new B2B opportunities in healthcare, airports, and premium residential segments, diversifying revenue channels.
Enhanced proposal win rates from approximately 25% to 45% by implementing rigorous qualification frameworks and design-centred pitching.
Established strategic alliances with architects, consultants, and influencers, resulting in a 60% increase in referral-led business.