Strategic Product & Marketing Leader with 14+ years of cross-industry experience across Adhesives, Building Materials, and Consumer Goods. Proven success in end-to-end product management, go-to-market strategy, pricing leadership, and brand development (ATL & BTL). Currently leading Product, Pricing, and Excellence teams at Henkel Adhesive Technologies (IMEA), driving top-line and bottom-line impact.
Led IMEA Product & Pricing function, managing a cross-functional team across Product, Pricing, Project Management, and Master Data to drive portfolio growth and profitability.
Institutionalized Pricing Council governance with Country President and regional heads, identifying low-margin customers/products and implementing targeted price increase strategies.
Built and deployed pricing defense frameworks and FX-linked pricing mechanisms, protecting margins against raw material increases and INR–Euro volatility.
Spearheaded cost-of-goods reduction and dual sourcing initiatives, collaborating with Procurement and R&D to enhance supply resilience and maximize profitability.
Led localization initiatives, transitioning imported products to regional manufacturing to reduce logistics cost, improve margins, and enhance market competitiveness.
Drove product lifecycle management for ~60–70% of business, designing interventions to extend growth and maturity phases of key SKUs.
AGM, Marketing
UltraTech Cement Ltd.
08.2023 - Current
Designed and deployed customer value propositions to enable premium pricing across B2B and RMC segments, strengthening builder engagement and share of wallet.
Strengthened brand mindshare among builders through ATL campaigns (print, radio).
Translated business challenges into targeted marketing strategies that aligned with organizational goals.
Collaborated with agency partners to create campaigns that increased brand visibility and builder engagement.
Business Manager
Bostik India Pvt. Ltd.
03.2022 - 08.2023
Managed end-to-end P&L, pricing strategy, and portfolio development, identifying unmet consumer needs and transforming them into marketable offerings.
Delivered €30K topline with ~40% margin in Year 1, establishing a profitable GTM model in a new category.
Established consumer business from scratch, launching BluTack in India with 8-distributor network and activating e-commerce on Amazon.
Product Manager
Pidilite Industries Ltd.
08.2019 - 02.2022
Led product launch process including development and execution of GTM plans and internal readiness
Managed brand portfolio with 250cr. annual turnover, ensuring alignment with market trends and consumer needs
Led pan-India agency in designing, budgeting, executing, and monitoring user activations to enhance brand visibility and engagement
Leading division's Digital Initiatives for user connect
Conceptualizing and implementing BTL activities to reach 1.5 lac end users pan India
Area Sales Manager
Pidilite Industries Ltd.
06.2016 - 07.2019
Achieved primary and secondary sales targets through implementation of strategic initiatives.
Led sales promotion and distribution management across 7 territories, driving annual turnover of 25 cr.
Managed talent development for 11 sales reportees, fostering a high-performing team.
Project Engineer
Larsen and Toubro
07.2011 - 05.2014
Contributed to core team in power plant construction with budget of 6,800 cr.
Led 5 supervisors to successfully deliver projects valued at 3-4 cr.
Managed project schedules to ensure timely completion and resource allocation.
Coordinated with cross-functional teams to facilitate project execution and communication.
Developed technical specifications and design documents for engineering projects.
Education
MBA - Sales & Marketing
IIM Kozhikode
Kerala
01-2016
B.Tech - Civil Engineering
NIT Surat
Gujarat
01-2011
Skills
Product Management & Lifecycle Strategy
Pricing Strategy
Portfolio Management
Customer Value Proposition (CVP) Design
Cost reduction
Team leadership
Go-to-Market Strategy
P&L Ownership & Business Growth
Brand Management
Consumer Insight
Awards
Shining Star, 2022
Face of Division, 2021
Coatings Champion, 2019
Vital Performer, 2014
Certification
Certified Pricing Professional - Professional Pricing Society
<ul><li>Company Overview: Group Company of PUIG, Spain</li><li>Team Leadership & Process Excellence: Organised the transformation of the Finance & Accounts function, establishing performance-driven goals, and embedding a culture of accountability and continuous improvement. Drove operational efficiency through process redesigns, SOP implementation and optimal resource deployment, leading to measurable improvements in turnaround time and accuracy.</li><li>Strategic Partnering with CXOs: Acted as a key advisor to the CEO, CFO, and other CXOs on business planning, pricing strategies, and business model pivots to support scale-up and profitability. Contributed to investor communications with data-backed insights to enhance stakeholder confidence and secure strategic funding.</li><li>Cross-Functional & Global Stakeholder Management: Functioned as the strategic finance business partner to cross-functional heads and the PUIG global finance team, aligning local execution with global financial strategies and compliance requirements.</li><li>ERP Transformation & System Automation: Led end-to-end ERP reimplementation to address system gaps, enforce role-based controls, and automate core finance processes—resulting in enhanced data accuracy, faster reporting and improved internal controls.</li><li>Costing, Inventory & Profitability Optimization: Designed and implemented plant-level costing models to ensure accurate COGS determination. Improved inventory management across pricing, consumption tracking, and aging analysis—enabling better working capital control and cost efficiency.</li><li>Manufacturing Finance & Statutory Compliance: Supervised end-to-end accounting for manufacturing operations and ensured full statutory compliance.</li><li>Financial Reporting, MIS & Profitability Analytics: Delivered accurate and timely monthly MIS reports, including P&L, Balance Sheet and KPI dashboards with deep-dive variance analysis across stores, business verticals, and geographies. Supported board-level decision-making through insightful presentations on financial health and business performance.</li><li>Budgeting, Forecasting & Business Planning: Led the Annual Operating Plan (AOP) and rolling forecasts, ensuring alignment with strategic objectives and market dynamics. Monitored key financial metrics to enable business decisions and proactive cost management.</li><li>Statutory, Internal & Tax Audit Management: Finalized standalone and consolidated financials under Ind AS and IFRS, ensured timely group reporting and compliance with international standards. Delivered clean and timely closures of statutory, tax, and internal audits in coordination with Big 4 auditors. Strengthened audit readiness through pre-audit diagnostics and rectification of recurring control gaps.</li><li>Regulatory Compliance & Risk Management: Ensured end-to-end compliance which includes ROC, RBI, FEMA, Income Tax, GST, Transfer Pricing, DTAA, and Customs. Reviewed cross-border contracts and transactions to ensure arm’s length pricing, accurate TDS application, and proper documentation under Transfer Pricing regulations.</li><li>Commercial Negotiation & Contract Governance: Led commercial negotiations and structured deals with vendors and franchisees. Reviewed key business contracts to ensure financial viability, risk protection, and compliance with regulatory standards.</li><li>Treasury & External Commercial Borrowing (ECB): Managed fund planning and liquidity management including ECB drawdowns, bank negotiations, and interest optimization. Improved working capital cycles through proactive cash flow forecasting and receivables control.</li><li>Internal Controls & Governance Framework: Led organization-wide reviews of internal control systems, identified process gaps, and redesigned or implemented over 40 SOPs and IFCs. Established a governance structure for financial discipline, risk mitigation, and policy compliance across departments.</li></ul> at Kama Ayurveda Pvt. Ltd. & PUIG India Pvt. Ltd.<ul><li>Company Overview: Group Company of PUIG, Spain</li><li>Team Leadership & Process Excellence: Organised the transformation of the Finance & Accounts function, establishing performance-driven goals, and embedding a culture of accountability and continuous improvement. Drove operational efficiency through process redesigns, SOP implementation and optimal resource deployment, leading to measurable improvements in turnaround time and accuracy.</li><li>Strategic Partnering with CXOs: Acted as a key advisor to the CEO, CFO, and other CXOs on business planning, pricing strategies, and business model pivots to support scale-up and profitability. Contributed to investor communications with data-backed insights to enhance stakeholder confidence and secure strategic funding.</li><li>Cross-Functional & Global Stakeholder Management: Functioned as the strategic finance business partner to cross-functional heads and the PUIG global finance team, aligning local execution with global financial strategies and compliance requirements.</li><li>ERP Transformation & System Automation: Led end-to-end ERP reimplementation to address system gaps, enforce role-based controls, and automate core finance processes—resulting in enhanced data accuracy, faster reporting and improved internal controls.</li><li>Costing, Inventory & Profitability Optimization: Designed and implemented plant-level costing models to ensure accurate COGS determination. Improved inventory management across pricing, consumption tracking, and aging analysis—enabling better working capital control and cost efficiency.</li><li>Manufacturing Finance & Statutory Compliance: Supervised end-to-end accounting for manufacturing operations and ensured full statutory compliance.</li><li>Financial Reporting, MIS & Profitability Analytics: Delivered accurate and timely monthly MIS reports, including P&L, Balance Sheet and KPI dashboards with deep-dive variance analysis across stores, business verticals, and geographies. Supported board-level decision-making through insightful presentations on financial health and business performance.</li><li>Budgeting, Forecasting & Business Planning: Led the Annual Operating Plan (AOP) and rolling forecasts, ensuring alignment with strategic objectives and market dynamics. Monitored key financial metrics to enable business decisions and proactive cost management.</li><li>Statutory, Internal & Tax Audit Management: Finalized standalone and consolidated financials under Ind AS and IFRS, ensured timely group reporting and compliance with international standards. Delivered clean and timely closures of statutory, tax, and internal audits in coordination with Big 4 auditors. Strengthened audit readiness through pre-audit diagnostics and rectification of recurring control gaps.</li><li>Regulatory Compliance & Risk Management: Ensured end-to-end compliance which includes ROC, RBI, FEMA, Income Tax, GST, Transfer Pricing, DTAA, and Customs. Reviewed cross-border contracts and transactions to ensure arm’s length pricing, accurate TDS application, and proper documentation under Transfer Pricing regulations.</li><li>Commercial Negotiation & Contract Governance: Led commercial negotiations and structured deals with vendors and franchisees. Reviewed key business contracts to ensure financial viability, risk protection, and compliance with regulatory standards.</li><li>Treasury & External Commercial Borrowing (ECB): Managed fund planning and liquidity management including ECB drawdowns, bank negotiations, and interest optimization. Improved working capital cycles through proactive cash flow forecasting and receivables control.</li><li>Internal Controls & Governance Framework: Led organization-wide reviews of internal control systems, identified process gaps, and redesigned or implemented over 40 SOPs and IFCs. Established a governance structure for financial discipline, risk mitigation, and policy compliance across departments.</li></ul> at Kama Ayurveda Pvt. Ltd. & PUIG India Pvt. Ltd.