Abhishek Kumar Mehta

Motivated BBA graduate seeking an entry-level role where I can apply my skills in business analytics, data analysis, digital marketing, and operations. Planning to pursue an MBA in 2026.

• Study on the Impact of Influencer Marketing on Consumer Purchase Decision in India
• Published in IJPRR
• Link: https://ijrpr.com/uploads/V6ISSUE3/IJRPR40424.pdf

• Bihar State Vegetable Processing & Marketing Federation Ltd. (VEGFED) – Government of Bihar
• Associated Partner: Harith Union
• Live Project Trainee – Marketing & Logistics Optimization (Current)
• Working on a live government-backed project focused on improving marketing practices and logistics efficiency of vegetable retail outlets in North Bihar.
• Involved in clustering-based retail analysis under VEGFED to optimize supply chain flow, reduce wastage, and improve distribution efficiency.
• Conducting field-level data collection, demand assessment, and operational analysis for cooperative vegetable markets.
• Supporting strategy development for retail outlet performance improvement and farmer-market linkage.