ABHISHEK RAJ
Gurugram
Summary
An energetic and dynamic professional having 8 years of diverse work experience in buying, planning, strategy & category management with complete P&L responsibility of the business. Have rich experience of handling complex business-like amazon and at the same time establishing B2B business of Ajio & B2C for social commerce startup (BulBul TV & 1K Kirana) & effectively delivering cross platform results. My proven ability to analyze data and translate it into actionable plans ensures I consistently deliver top-level results.
Overview
10
10
years of professional experience
Work History
Senior Category Manager
Amazon - VRP
Bengaluru
08.2023 - Current
- Buying and purchase planning for Watch category in liaison with Amazon and Brand teams
- Manage Amazon & brand partnerships, negotiate terms, and optimize brand relationships
- Develop and execute promotions to drive sales and increase brand visibility on Amazon
- Drive efficiency by maintaining efficient inventory management and implementing Open-to-Buy (OTB) management practices
- Managing P&L by closing best in class terms margins with brands
- Develop pricing strategies to offer customers the best value while ensuring profitability and efficient cash flow management
- Develop short-term and long-term business plans for growth and present regular reports to senior management, brand & Amazon on key metrics and risk factors
- Manage input and output metrics for respective brands/vendors and collaborate closely with them to execute joint business plans
- Regularly working on increasing the portfolio and create new growth opportunities.
Category Manager
1K KIRANA
03.2022 - 08.2023
- P&L and business growth management
- Discount, Promotion and Inventory planning
- Financial reconciliation and budget, targets and Process setup
- Ensure timely delivery and stock availability at W/H to maintain norms
- Forecast and plan inventory for core & top selling to ensure adequate stock
- In-season promotional plan & EOSS markdown plans
- Regular review of performance by analyzing the top business KPIs like sell thru, net sales, margins for necessary action
- Liquidation planning for the ageing stock by ensuring standard margins are maintained at optimum level
- Liaison with cross functional teams like Finance, Stores, Logistics, Marketing, third party agencies to provide seamless consumer experience
- Formulating new business & marketing initiatives for e-commerce business.
Category Manager (Fashion)
BulBul TV
05.2021 - 02.2022
- P&L & business growth management for apparel & accessories category
- Regular review of performance by analyzing the top business KPIs Actively planning the social media & influencer-based promotions
- Constantly reviewing the products based on CTO, CTR & conversion rate of app & social media campaign
- Ensuring the movement of top selling & promotional products on top pages to give better visibility & good consumer experience
- Onboarding new vendors to provide better assortment (pricing & designs)
- Negotiation & interactions with the vendors on closing TOT, stock planning, product listing, costing, promotion planning, stock inwards
- Also resolving their concerns with proper co-ordination with the concerned teams.
Sourcing Manager (Fashion)
Ajio Reliance Retail Ltd
02.2018 - 05.2021
- Lead of startup team for AJIO - B2B E-commerce for Men's & Women's wear category
- Driving the business growth and ensuring the FY targets are achieved, Managing 250cr business
- Coordinate and communicate with cross functional team & external parties
- Completely responsible for driving regional margin and range target
- Developing private label vendor for B2B business
- Research and analyze the customer needs and competition products
- Developing new product categories and handling the end to end sourcing
- Costing and negotiating the prices to ensure timely deliveries
- Procure the product at right price and manage the right inventory levels
- Vendor comparison & selection basis price, quality, quantity etc
- Right assortment planning and sourcing new vendors for private label
- Make changes in product line to increase profit margin and plan promotional through competition and market research to achieve sales
- Assist in preparing capital budget and expense management plan.
Senior Associate Sourcing
GAP.Inc.
12.2015 - 01.2018
- Handling Key account for profitable business development
- Vendor Management, Merchandise allocation end to end activities through PLM and responsible for fit/Styling/Approvals
- End to end responsibility of vendor approval and development
- Improvise on negotiation strategies and secure profitable deals with vendor
- Co-ordinate with cross-functional team & internal & external parties
- Tracking shipments for the supplies to the territory logistic
- Processing orders and monitoring deliveries status and update to senior management regularly and weekly basis and re-align the future allocation
- Help to meet the profit targets by ensuring timely merchandise procurement
- Forecast customer trends and market research.
Merchandiser
TSS INDIA TEXTILE & SOURCING SERVICES PVT LTD
07.2014 - 11.2015
- Planning for new season sampling, production order and material resource planning
- Analyze the product development and quotation for approval
- Receiving the production file and analyzing it
- Estimating the quality costing and negotiation with vendors
- Ensuring Time and action Calendar plan is followed
- Handling quality control for sampling as well as production
- Follow up with buyers and execution
- Conducting daily Quality meeting with the QCs.
Education
Post Graduate Diploma in Management -
Indian Institute of Management
Rohtak01.2022
Bachelor of Fashion Technology -
National Institute of Fashion Technology
Gandhinagar, Gujarat01.2014
Skills
- Buying and Sourcing
- Budget and Range Planning
- Product Development
- Vendor Management and Development
- Merchandising
- Category Management
- Warehouse Management & Operations
- B2B, B2C, E-Commerce
- Google Analytics
- Microsoft Office (Excel , Power Point, Word)
- Observation
- Decision making
- Communication
- Multi-tasking
- Team Management
Accomplishments
- Best Employee of the year 2019 at AJIO - B2B
- Key role in launch of B2B (wholesale) business and set up of SOPs of category & sourcing departments
- Managed fashion show events and coordinated the team at NIFT, Gandhinagar
Languages
- English
- Hindi
Hobbies and Interests
- Swimming
- Playing Badminton
- Watching Movies
Timeline
Senior Category Manager
Amazon - VRP
08.2023 - Current
Category Manager
1K KIRANA
03.2022 - 08.2023
Category Manager (Fashion)
BulBul TV
05.2021 - 02.2022
Sourcing Manager (Fashion)
Ajio Reliance Retail Ltd
02.2018 - 05.2021
Senior Associate Sourcing
GAP.Inc.
12.2015 - 01.2018
Merchandiser
TSS INDIA TEXTILE & SOURCING SERVICES PVT LTD
07.2014 - 11.2015
Post Graduate Diploma in Management -
Indian Institute of Management
Bachelor of Fashion Technology -
National Institute of Fashion Technology
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