Senior Salesforce Business Analyst with over 10 years of experience in CRM and automation projects within finance, banking, and enterprise SaaS. Proficient in requirements analysis, process mapping, and test automation across Sales Cloud, Service Cloud, and Financial Services Cloud. Expertise in leveraging AI tools for automated test case creation and business analysis, driving data-driven enhancements through Agile methodologies. Proven track record in improving sales operations through business process re-engineering and effective stakeholder engagement.