Abhishek Shrivastava

• Managed brand stewardship across the Mondelez portfolio, driving thematic campaigns, and new launches.
• Led the Tang Onam 2024 campaign, achieving record engagement in South India.
• Directed strategy rework for Choclairs and Tang; successfully launched the Jellies brand.

BRANDS: Mondelez, Tang, Cadbury Choclairs, Cadbury Perk, Jellies, Sony Liv, The Good Bug.

• Directed new pack launch for PediaSure, strengthening parent brand perception.
• Executed ISL activations, boosting fan engagement.
• Collaborated with creative teams to ensure brand consistency across all media channels.

BRANDS: Abbott's PediaSure, Indian Soccer League

• Delivered impactful campaigns for Burger King with a Gen Z-first strategy.
• Coordinated project timelines and deliverables with internal stakeholders.
• Oversaw influencer activations for Pantene and H&S; developed luxury positioning for Tata Cliq Luxury.

BRANDS: Burger King, Pantene, Bel Cheese, Head & Shoulders, Taj, Tata Cliq Luxury.

• Executed viral campaigns including Bingo olympics & Chill With Bingo.
• Drove engagement through memes & cultural trend jacking.

BRANDS: ITC (Bingo, Tedhe Medhe & Mad Angles)

• Supported digital and ATL campaigns, boosting visibility for multiple brands.
• Managed client accounts to ensure satisfaction and retention.

BRANDS: Taj Hotels, IHCL, Bisleri, Godrej Properties, Beardo, Mothercare, Amante

• Worked on print campaigns like the Thomas Cook Grand Indian Holiday Sale and catalog prints for Kanakia.

BRANDS: Thomas Cook, Jockey, Kanakia Builders, VFS Global