Mrudula A
Hyderabad
Summary
Results-oriented Digital Marketing & Account Management professional with 6+ years of experience enhancing brand growth through innovative social media strategies and integrated campaigns. Expertise in building client relationships, aligning marketing solutions with business objectives, and collaborating with cross-functional teams to execute successful campaigns.
Overview
9
9
years of professional experience
1
1
Certification
Work History
Group Account Manager
WTX India
Hyderabad
12.2025 - Current
- Managed 8 key client accounts, enhancing client relationships and driving revenue growth and retention.
- Translated client business goals and brand guidelines into strategic marketing plans and campaign recommendations.
- Served as the primary point of contact between clients and internal teams (creative, digital, production), ensuring smooth communication and faster project turnaround.
- Led end-to-end campaign and project execution, managing briefs, timelines, approvals, and final delivery across multiple marketing initiatives.
- Partnered with creative teams to develop campaign concepts, brand strategies, and integrated marketing solutions aligned with client objectives.
- Monitored campaign performance and project progress, ensuring timely delivery and brand consistency while meeting client expectations.
- Streamlined coordination between teams to reduce project delays and enhance overall client satisfaction.
Social Media Team Lead
3DM Agency
Hyderabad
12.2022 - 11.2025
- Developed social media strategies for multiple clients, boosting organic reach by an average of 40%.
- Led a team to manage workflow and grow the brand's organic social media presence.
- Designed and executed content ideation and publishing plans that drove a 50% growth in organic brand visibility.
- Developed content calendars and managed campaigns to drive brand awareness, engagement, and sales.
- Collaborated with designers to create high-quality, platform-specific content.
- Built influencer and creator partnerships, onboarding 5-6 collaborators per quarter to amplify engagement.
- Facilitated collaboration on influencer marketing and model shoot ads to achieve creative alignment with brand vision.
- Explored AI-driven tools such as CultureX for influencer marketing and leveraged Instagram's SEO and AI-based search capabilities to identify and collaborate with the right creators.
- Experienced in running paid ads across platforms to complement and support organic growth.
- Supervised a team to ensure timely delivery of all organic social campaigns.
- Led PR efforts for the L&T Metro Crisis Management, securing 50K+ impressions on X (Twitter).
- Conceptualized and produced 80+ Instagram Reels, with top-performing reels crossing 100K+ views.
- Assisted the client servicing team in managing high-profile brands.
- Developed area strategy to achieve value and volume targets, while monitoring redistribution.
Social Media Analyst
3DM Agency
Hyderabad
05.2021 - 12.2022
- Engaged with audiences and monitored brand conversations to inform content creation based on target interests and competitive landscape.
- Optimised visibility through strategic use of keywords, hashtags, and trends while testing content formats and posting times to enhance engagement.
- Monitored campaign performance with analytics tools, tracking key metrics to evaluate effectiveness of engagement strategies and ROI.
Digital Marketing Executive
The Chitrakars (Businessads.co, Now Cregx)
Hyderabad
02.2019 - 02.2021
- Executed social media and paid advertising campaigns across major platforms, resulting in 4X increase in lead conversions.
- Developed ad copy and optimized campaigns through keyword research and analytics insights.
Sales Officer Trainee
Nestle India Ltd
Hyderabad
08.2017 - 05.2018
- Managed product availability, activations, and merchandising programs, while maintaining key relationships.
• Implemented product promotions and generated sales reports. Developed an area strategy to achieve value and volume targets, while monitoring redistribution.
Education
PGDM - Marketing & Operations
Vignana Jyothi Institute of Management
Hyderabad04-2017
B.Com -
Osmania University
Hyderabad05-2013
Skills
- Client Account Management
- Social Media Marketing
- Influencer Marketing
- Social Ads
- Social Media Optimization
- Content Strategy
- Email Marketing
- Brand Communication
- Team Management
- Collaboration skills
- Multitasking
Certification
Digital Marketing and Analytics, ISB Executive Education
Disclaimer
I hereby declare that the above stated information is correct to the best of my knowledge. Moreover, reference shall be provided upon request.
Timeline
Group Account Manager
WTX India
12.2025 - Current
Social Media Team Lead
3DM Agency
12.2022 - 11.2025
Social Media Analyst
3DM Agency
05.2021 - 12.2022
Digital Marketing Executive
The Chitrakars (Businessads.co, Now Cregx)
02.2019 - 02.2021
Sales Officer Trainee
Nestle India Ltd
08.2017 - 05.2018
PGDM - Marketing & Operations
Vignana Jyothi Institute of Management
B.Com -
Osmania University