Abhishek Tiwari
Mumbai
Summary
Digital product manager specializing in customer-centric digital journeys and agile project delivery. Expertise in data analysis with a proven ability to enhance user experience and drive conversions. Successfully implemented targeted digital marketing strategies and business projects to achieve measurable results.
Overview
8
8
years of professional experience
Work History
Digital Product Manager
ICICI Bank
Mumbai
05.2024 - Current
- Managing the end-to-end product lifecycle for digital lending products (Personal Loans and Salary Overdraft), improving customer journeys, user experience, and conversion rates by working closely with tech and business teams.
- Handling a digital business portfolio of ~₹10,000 mn+ (Personal Loans) and ~₹600 mn+ (Salary Overdraft), contributing to overall loan disbursals and revenue growth through digital channels.
- Using data and analytics (Adobe Analytics) to track user journeys, analyze monthly/yearly performance, and improve conversion funnels through regular product enhancements.
- Running digital marketing and growth initiatives such as drop-off recovery, pre-approved customer campaigns, and WhatsApp campaigns, leading to 40–50% increase in conversions and better customer engagement.
Marketing Manager
Arvind Mills
Ahmedabad
07.2018 - 02.2021
- Managed domestic marketing, dealer network, and retail distribution for ~200 dealers across 7,500+ retail outlets, contributing ~8% to topline growth through digital marketing and innovative marketing strategies.
- Led a team leadership role managing 5+ members to generate ~₹15 million revenue in the Domestic OTC business, ensuring strong execution, revenue growth, and business performance.
- Drove 100% growth in women’s apparel (Fancy & Print) over 2 years through market segmentation, targeted marketing campaigns, and data-driven product development aligned with fashion trends and consumer insights.
Education
MBA - Finance, Marketing And IT Analytics
Indian Institute of Management, IIM Jammu
Jammu & Kashmir04-2024
Bachelor of Technology (B.Tech) - Textile Engineering
UPTTI
Kanpur01-2018
Intermediate School -
S.P.S.E.C
Kanpur01-2013
High School -
Delhi Public School Azaad Nagar
Kanpur01-2011
Skills
- Digital product management
- Agile project delivery
- Envisaging Digital Customer journey
- Data analysis techniques
- Digital marketing strategies
- Stakeholder collaboration
Timeline
Digital Product Manager
ICICI Bank
05.2024 - Current
Marketing Manager
Arvind Mills
07.2018 - 02.2021
MBA - Finance, Marketing And IT Analytics
Indian Institute of Management, IIM Jammu
Bachelor of Technology (B.Tech) - Textile Engineering
UPTTI
Intermediate School -
S.P.S.E.C
High School -
Delhi Public School Azaad Nagar