Abhishek U
Bangalore
Summary
Proven Ads Performance Manager at Amazon, adept in campaign optimization and stakeholder engagement. Enhanced budget utilization to 98%, driving profitability and growth. Skilled in business development and client relationship management, consistently achieving revenue targets. Recognized for strategic marketing initiatives and leadership, delivering impactful results across diverse verticals.
Overview
10
10
years of professional experience
Work History
Ads Performance Manager
Amazon
Bangalore
07.2024 - Current
- Manage and optimize 170+ active Amazon DSP campaigns across 3 major Channel Partners, supporting a $3.3MM+ cumulative media budget across Local and Digital advertisers.
Improved average campaign budget utilization from ~83% to 98% in Q1 by executing systematic optimizations across 80+ underperforming campaigns. - Delivered 100% budget utilization on newly launched and optimized campaigns by implementing audience expansion (5+ audiences per campaign), pacing corrections, and inventory diversification.
- Identified and mitigated $30K–$40K+ in revenue at risk across multiple weeks by restructuring line items, reallocating budgets, and introducing new private and Watch-for-Free deals.
Provided hands-on optimization support for Cox Media, MediaMax, Locality, iHeart Media, and Bonneville, stepping in where external fulfillment partners lacked optimization coverage. - Reviewed and diagnosed 1.3K+ campaign portfolios, proactively addressing 16+ high-risk underdelivering campaigns representing 650K+ impressions at risk.
- Led performance improvements across verticals including Home Improvement, Financial Services, Hospitality, Health, and Retail, consistently meeting impression and delivery KPIs.
- Supported 106+ advertiser accounts by improving conversion tracking and audience mapping using EM, despite reduced signal availability and 70%+ unallocated pageview environments.
- Collaborated cross-functionally with Ad Ops, Product, and Partner teams to resolve platform-wide issues, preventing long-term delivery degradation across multiple advertiser portfolios.
- Contributed to Product Development Program (PDP) efforts by analyzing 13,600+ tracked conversions, helping validate product-market fit and influence optimization best practices.
- Authored and standardized AST operational SOPs, improving review efficiency, reducing repeat errors, and increasing campaign readiness across teams.
- Recognized for consistent application of Deliver Results, Dive Deep, Ownership, and Bias for Action, delivering accurate weekly reporting, structured diagnostics, and actionable recommendations.
Deputy Manager
Paytm
Bangalore
07.2023 - 07.2024
- Onboarded new brands and spearheaded the management of Paytm cashback points catalog campaigns, showcasing a deep understanding of marketing strategies and brand integration.
- Successfully onboarded nearly 30 accounts, demonstrating a proven track record in building and maintaining partnerships.
- Implemented effective performance monitoring mechanisms, consistently adjusting strategies to align with marketing goals and ensure optimal campaign outcomes.
- Developed comprehensive category-specific performance decks, providing detailed insights and analysis to enhance decision-making processes and campaign optimization.
- Contributed significantly to revenue generation, achieving a over all revenue of INR 1.2 Cr through strategic campaigns and brand collaborations.
- Played a pivotal role in expediting the launch of Paytm's loyalty program, showcasing agility and adaptability in a fast-paced work environment.
- Led negotiations to secure the best prices for bikes and cars during an EMI festival, showcasing strong communication and negotiation skills to achieve favorable terms.
Account Manager
Amazon India
Bangalore
03.2020 - 07.2023
- Coordinating with advertisers from marketplaces like US, CA, MX & EU to understand their needs and requirements.
- Interacting personally with advertisers to collect their feedback and provide optimization tips for advertising campaigns in Amazon Account.
- Interfacing with stakeholders and managing advertisers accounts to ensure smooth flow of accounts in the organization.
- Guiding non-endemic advertisers to leverage first party insights and show products of Amazon on third-party publishers like Twitch, IMDb, and 1000+ Amazon 3rd party publisher websites.
- Conducting root cause analysis to increase efficiency and growth.
- Preparing training docs on new Ad products, conducting mock calls and guiding in different aspects of the process.
- Assisting stakeholders by automating repetitive tasks by using scripting languages and thus reducing time and improving accuracy.
- Formulating performance scorecards of the team as per past performances and trends.
- Developing dashboards for the entire team using Excel to maintain the record of weekly performance and frame high level call outs for stakeholders.
- Tracking the data trends and creating keyword lists, bids, budget for multiple Amazon advertising accounts.
- Designing campaign strategies for CPC & CPM (Endemic and Non-Endemic Brands) Pricing Models.
- Analyzing and identifying the methods to enhance the existing Amazon Advertising Products based on feedbacks and gaps with competitive advertising products.
Deputy Manager Sales
Puravankara Limited
Bangalore
11.2017 - 03.2020
- Identified areas and proposed solutions to customers to enhance business growth.
- Coordinated with channel partners and participated in promotional activities.
- Organized and conducted lead/ sales generation activities from oversees and associates.
- Ensured a healthy sales pipeline by meeting sales target.
- Increased the visibility of products and services among customers.
Relationship Manager
Karthika Insurance (KICPL)
Bangalore
08.2016 - 11.2017
- Promoted all types of General Insurance Products.
- Acquired new clients for the organization for effective sales.
- Expanded the companies network by participating in events and generating leads.
- Assisted clients at the time of claims and ensured they are settled without any hassles.
- Wrote content for the better visibility and promotion of the website.
Education
MBA - Finance and Marketing
BNM Institute of Technology
01.2023
BBM -
PESIT
01.2020
Skills
- Business development and growth
- Profitability and revenue management
- New client acquisition
- Sales operations
- Client relationship management
- Key account management
- Campaign management
- Campaign optimization
- Team building and leadership
- Stakeholder engagement
- Performance monitoring
- Marketing strategy
Personal Information
Date of Birth: 01/08/93
Hobbies and Interests
Fitness
Languages
- Kannada
- Hindi
- English
- Kannada
- Hindi
Projects Initiated
- Revenue recovery and delivery acceleration: Led cross-campaign recovery initiatives across 30+ under-delivering DSP orders, protecting over $300K in at-risk revenue, and driving week-over-week improvement in budget utilization through line restructuring and inventory expansion
- Large-scale portfolio optimization: conducted deep-dive diagnostics across a 1.3K+ campaign portfolio, identifying and resolving high-risk delivery gaps impacting 650K+ impressions, and establishing a scalable review framework for high-volume partners
- Audience and signal optimization initiative: improved reach and optimization confidence for 100+ advertiser accounts by enabling Event Manager-based conversion tracking, supporting 13.6K+ conversions despite reduced third-party signal availability
- Channel partner acceleration: Drove performance stabilization for newly onboarded channel partners, correcting setup and budget alignment issues across 20+ campaigns, and accelerating time-to-delivery in the absence of external optimization support
- Operational excellence and product support: authored standardized AST SOPs and contributed to product development program (PDP) initiatives, influencing input-based optimization practices, and improving campaign readiness at scale
Timeline
Ads Performance Manager
Amazon
07.2024 - Current
Deputy Manager
Paytm
07.2023 - 07.2024
Account Manager
Amazon India
03.2020 - 07.2023
Deputy Manager Sales
Puravankara Limited
11.2017 - 03.2020
Relationship Manager
Karthika Insurance (KICPL)
08.2016 - 11.2017
MBA - Finance and Marketing
BNM Institute of Technology
BBM -
PESIT