Abhismita Sen

Manager 24x7 social media interactions and escalations for 36 lac+ consumers for Kolkata's only electricity distribution company, within a turnaround time of 5 minutes and created content for the CESC website, mobile app, social media handles

Notable achievements -

• CESC Limited which had just 1.85lac followers on Facebook in 2020, is currently the third most liked Indian utility brand with 3.2lac followers, which were organically acquired. The page has a rating of 4.3.
• CESC's Durga Pujo 2022 campaign #CESCPujoy focused on sustainability won the Gold Award at DIGIX 2023 by AdGully. CESC's 2023 Durga Pujo campaign 'Bhalobasha Nio Kolkata' was organically viral with 15lac+ views .
• Managed the revamping of the CESC website, mobile app and launching of the CESC Metaverse
• Won various internal awards such as Udaan, Kudos, 2024 Kaizen awards etc

Worked as a social listening analyst and content creator for the Purba Burdwan Assembly constituency

Managed the content creation, social media interactions, online reputation, lead generation and search engine optimization for the websites and social media handles of Adamas University, RICE Education, Adamas International School

Role involved content creation, social listening and media buying

Role involved writing articles for the political beat of Qrius, formerly Indian Economist