Abhyuday Chaudhary

Key Deliverables - 3IN1 App management; Bajaj Mall Journey formulation; BRD writing; UAT; Bajaj Mall UI/UX; SKU uploads; Inventory management on platform; Monthly traffic; Orders fulfillment; Calling on orders; Activation of customers through different channels; System KPI monitoring; Metrics monitoring; Funnel ratios.

Team Span - 4

Bajaj Mall (Online Platform of Bajaj Finance)

• To manage the digital channel of Bajaj Finance for TW, Car, and LSF businesses, and to get the maximum order output from them.
• To formulate and refine the journeys of Bajaj Mall, and get maximum throughput.
• To prepare BRDs, close discussions with IT, write Test Cases, sign off on UAT (User Acceptance Testing), conduct Biz UAT, and perform production testing.
• Keep track of the stability of the platform, the downtime of the platform, and do benchmarking with similar platforms.
• Work towards improving the funnel ratio, and get the maximum out of contribution and attribution.
• To work towards the betterment of the UI/UX of the platform by having a customer-first approach.
• To get the creatives formulated for display on the Bajaj Mall.
• Work with OEM and Sales teams to generate offers that will help boost traffic on the platform.
• To coordinate on the developments on the platform by discussing with the IT, Legal, Sales, Compliance, Analytics, and Service teams.ce teams.
• To work on the overall stability of the platform by tracking KPIs (Key Performance Indicators) on an hourly basis.
• Work towards merchandising on the platform to keep up with the maximum on-field coverage.

ARU - Activation Retention Unit.

• To activate the dormant customers by performance marketing on various channels like app notifications, SMS, email, and social media channels.
• To get the creatives formulated for display on the App, sent to customers.
• To get the texts formulated to be sent to the customer on the mobile app, in SMS, or in email.
• To perform stock campaigns, offer campaigns, awareness campaigns, and new launch campaigns.
• Work towards improving CTR (Click Through Rate) to bring in more customers on board
• Work with OEM/Sales to generate offers that will help boost traffic on the platform.
• Work towards improving customer connection base by creating fine segments and performing DOEs on them.
• To apply analytics models and choose customers with a high propensity for conversion
• Work towards improving COA (Cost of acquisition) of the customer.

Devising Strategies the year round

• LRS (Long Range Strategy)
• Business AOP (Annual Operating Plan)
• Digital AOP (App & Bajaj Mall AOP)
• Samvaad (Annual Event)

• Managed production-level issue resolution and coordinated with internal teams for swift closure.
• Prioritized features based on feedback, resulting in impactful platform enhancements.
• Introduced backend features boosting user retention and business growth significantly.
• Improved Auto Join feature, increasing revenue by 30% through strategic adjustments.
• Optimized user journey via Hotjar, enhancing Sign Up and Login processes.
• Implemented app-based features offering comprehensive information to end users.
• Designed SOPs, T&Cs, and finalized product documents, updating existing ones as needed.
• Conducted market research to refine product features, ensuring competitive advantage.