ABINAYA K R
Hyderabad
Summary
Strategic Senior Manager with expertise in sales and marketing of polymers. Drives business growth and operational efficiency through effective planning and implementation of initiatives. Demonstrates strong ability to enhance performance and guide operations toward sustainable growth.
Overview
8
8
years of professional experience
Work History
Sr.Manager- Regional Sales
Nayara Energy Limited
Hyderabad
05.2024 - 06.2025
- Managed PP sales in TN, KL, PY, and KA region. Product was successfully commissioned in the month of July in KA market.
- Generated interest in material trials across the market, paving the way for increased adoption.
- Able to tap major Automobile Customer like Hyundai Engineering for material procurement and trials.
- Followed up with state customers to facilitate material trials, enhancing customer engagement.
- Analyzed market pricing and customer buying patterns to refine product positioning and improve market penetration.
- Compared prices between competitors to inform strategic decisions on discount calculations and disbursement to customers.
- Compiled comprehensive reports on customer material trials for monthly meetings.
Sr.Manager- Polymer Sales
Reliance Industries Limited
Ahmedabad
03.2023 - 04.2024
- Monitored customer off take against sales plan, MOU, and annual budget, taking corrective measures for deviations while managing sales of 7000TPM.
- Managed key accounts effectively like Nirma group for PP procurement.
- Developed and implemented sales strategies to meet short and long term revenue objectives.
- Prepared monthly reports for PVC, delivered VC presentations for business group, and conducted open market analysis for PP.
- Reviewed and analyzed reports, records and directives to obtain data required for planning.
Sr.Manager-Corporate Relations
MIOT International
Chennai
04.2022 - 02.2023
- Developed and cultivated lucrative relationships with both new and existing clients through effective communication and exemplary interpersonal skills.
- Conducted product training, demonstrations, and branding initiatives to elevate consumer awareness and drive revenues.
- Developed innovative marketing campaigns to engage target demographic and enhance brand exposure.
- Organized promotional events and engaged community to boost sales volume.
Regional sales manager
Chiripal Polyfilms Private Limited
Ahmedabad
11.2019 - 04.2022
- Launched CPFL-PET chips in southern market, increasing product availability and brand presence from a single truckload to 500TPM.
- Collaborated with senior executives to assess regional performance and develop strategies that expanded revenue generation.
- Use sales forecasting or strategic planning to ensure the sale and profitability of products, analyzing business developments and monitoring market trends and competition.
- Evaluated costs against expected market price points and set structures to achieve profit targets.
Marketing Manager-PET
Reliance Industries Limited
Chennai
07.2017 - 11.2019
- Identified and developed marketing strategies aligned with establishment objectives, market characteristics, and cost and markup factors.
- Attended industry conferences and tradeshows to stay up to date with market trends and customer needs. Attended chinaplas 2019 and understood recycling market and machinery
- Generated daily orders by following up with customers and channel partners, providing feedback on dispatches, order status, and stock transfer movements to regional depots.
- Oversaw sales transactions ranging from 1500 to 2000 MTPM in response to market conditions.
- Attended sales training with Rain Group in Coimbatore, focusing on behavioral and personality-based selling techniques.
Project Assistant-Level II
CSIR-SERC
Chennai
11.2018 - 06.2017
- Contributed to project on magneto rheological elastomer (MRE) based smart seismic and vibration isolator.
- Mixed NR/CR rubber with CI (carbonyl iron) in proportions ranging from 30% to 80% to optimize material properties.
- Assessed samples for tensile strength, compression properties, and hardness levels to ensure performance standards.
Education
Btech - Rubber and Plastic Technology
MIT-Anna University
01-2016
Skills
- Sales strategy
- Sales forecasting
- Market analysis
- Competitive analysis
- Sales Reporting
- CRM Software
- Microsoft Excel
Languages
- Hindi
- Telugu
- Tamil
Timeline
Sr.Manager- Regional Sales
Nayara Energy Limited
05.2024 - 06.2025
Sr.Manager- Polymer Sales
Reliance Industries Limited
03.2023 - 04.2024
Sr.Manager-Corporate Relations
MIOT International
04.2022 - 02.2023
Regional sales manager
Chiripal Polyfilms Private Limited
11.2019 - 04.2022
Project Assistant-Level II
CSIR-SERC
11.2018 - 06.2017
Marketing Manager-PET
Reliance Industries Limited
07.2017 - 11.2019
Btech - Rubber and Plastic Technology
MIT-Anna University