ABRAR AHMED
New Delhi
Summary
Dynamic sales leader with extensive experience at BHEL–GE Gas Turbine Services, driving revenue growth and strategic account management. Proven expertise in techno-commercial bidding and cross-functional coordination, consistently exceeding sales targets. Adept at fostering high-performance teams while developing innovative channel strategies to enhance market presence.
Overview
22
22
years of professional experience
Work History
Regional Sales Manager – Northern Region
BHEL–GE Gas Turbine Services Pvt. Ltd.
New Delhi
10.2022 - Current
- Lead end-to-end sales operations for Northern India covering GE Heavy-Duty Gas Turbine aftermarket services
- Managed regional revenue, order booking, collections, and execution of operating plan, ensuring alignment with strategic goals.
- Develop and manage a 3–5 year rolling business pipeline, identifying new growth avenues and accounts
- Lead customer engagement for planned/unplanned outages, upgrades, controls retrofit, and life-extension solutions
- Drive value-based selling, pitching new OEM technologies with strong business cases
- Lead internal coordination for techno-commercial bids, pricing strategy, and contract finalization
- Mentor and coach sales team members, fostering performance culture and succession planning
- Support receivables performance through disciplined follow-up on invoicing and collections
- Joint Venture of BHEL & GE (USA) – GE Heavy Duty Gas Turbine Aftermarket Services
Senior Sales Manager – Western Region
BHEL–GE Gas Turbine Services Pvt. Ltd.
Vadodara
04.2016 - 09.2022
- Owned sales responsibility for Western region, overseeing orders, sales, and collections to drive revenue growth
- Led submission of complex tenders and techno-commercial offers
- Managed high-value turbine outages, ensuring timely execution through multi-functional planning and collaboration
- Coordinated with engineering, services, and supply chain teams to align resources and meet strict outage timelines
- Ensured accurate tracking of proposals, orders, dispatches, invoices, and payment realization
- Joint Venture of BHEL & GE (USA) – GE Heavy Duty Gas Turbine Aftermarket Services
Area Sales Manager – Gujarat, Maharashtra & Madhya Pradesh
GE Intelligent Platforms Pvt. Ltd.
02.2008 - 04.2016
- Sales and business development for Industrial Automation solutions including PLCs, SCADA, Drives, and control systems
- Expanded strategic key accounts across power, oil & gas, chemicals, metals, pharma, water, and infrastructure, enhancing revenue potential
- Designed and executed channel partner strategy, appointing and developing new partners
- Executed regional marketing initiatives, seminars, and customer engagement programs to strengthen brand presence
- Achieved order booking, sales, and collection targets consistently, contributing to overall revenue growth
- Now part of Emerson Group
Unit Manager – Financial Institution
Pune
07.2007 - 02.2008
- Managed business acquisition and customer portfolio post-MBA
- Managed daily operations and workflow for multiple teams in a fast-paced environment.
- Developed training programs to enhance staff skills and improve service delivery.
- Collaborated with department heads to streamline processes and increase efficiency.
Sales Engineer – Micro Technics
Pune
08.2004 - 06.2007
- Supported revenue growth by successfully achieving targets in sales, orders, and collections
- Coordinated supply chain activities and conducted product demonstrations to support sales initiatives
- Developed customer database through targeted lead generation and cold calling to enhance sales outreach
Education
MBA - Marketing
Pune University
01-2007
B.E. - Instrumentation & Controls
Pune University
01-2004
Skills
- Regional & National Sales Leadership
- Gas Turbine Aftermarket (Spares, Repairs, Services, Uprates)
- Strategic and Key Account Management
- Industrial Automation (PLC, SCADA, Drives)
- Techno-Commercial Bidding & Tender Management
- Market Analysis
- Channel Strategy & Partner Development
- CRM & Sales Pipeline Management (Salesforce)
- Revenue Growth, Order Intake & Collections
- Cross-functional Coordination (Engineering, SCM, Finance)
Key Accounts Managed
- IOCL
- ONGC
- NTPC
- BPCL
- HPCL
- OPAL
- All Fertilizers companies of North India
- GNFC
- GACL
- GIPCL
- GSFC
- State & Private Power Producers
Hobbies and Interests
- Marathon Running
- Cycling
- Professional Networking
- Music
Training
- BHEL Gas Turbine Training
- GE Channel Management Training
- OEM Sales Training
- Foundation of Leadership – GE
- Customer Negotiation Skills
- SCADA Sales Training
Professional Highlights
- Nearly two decades of B2B sales leadership in Energy, Power, Oil & Gas, Chemicals, and Infrastructure sectors
- Regional ownership of revenue, order booking, and collections across North & West India
- Leadership of high-value turbine outages, spares, services, and upgrade programs
- Deep experience with OEM sales models, channel management, and partner ecosystems
- Long-term relationship management with top Indian PSUs and large private groups
Personal Information
- Passport Number: T3166361
- Date of Birth: 03/18/78
- Nationality: Indian
Timeline
Regional Sales Manager – Northern Region
BHEL–GE Gas Turbine Services Pvt. Ltd.
10.2022 - Current
Senior Sales Manager – Western Region
BHEL–GE Gas Turbine Services Pvt. Ltd.
04.2016 - 09.2022
Area Sales Manager – Gujarat, Maharashtra & Madhya Pradesh
GE Intelligent Platforms Pvt. Ltd.
02.2008 - 04.2016
Unit Manager – Financial Institution
07.2007 - 02.2008
Sales Engineer – Micro Technics
08.2004 - 06.2007
MBA - Marketing
Pune University
B.E. - Instrumentation & Controls
Pune University