Adhithya

CLIENT – 6sense

• Presently a part of the Data Consultant Team in Lister Technologies as a Senior Consultant for the client 6Sense. I am currently responsible for analyzing the Quarterly Business Review Report and checking the Model health developed by 6Sense
• Came up with a Dashboard Framework on Tableau to help customers to easily look at their company’s performance at various levels.
• Determined areas for improvement and implemented processes to alleviate problems.
• Analyzed problematic areas to provide recommendations and solutions.

Customer Segmentation:

• Studied demographic data to determine optimal targets, competitor offerings and tactics for persuasion.

Email Marketing:

• Attracted conversions by creating and implementing innovative marketing strategies.
• Optimized the cost spent in Email Marketing

RFM Model:

• Built a model using Recency, Frequency and Monetary data of the customers in order to value them and classify them into respective buckets.

Survey Preparation:

• Created Survey Questions based on the business logic to send out to the customers to be aware of the market and the product standards.

Secondary Research:

• Collected data using various research methods to broaden results and optimize marketing strategies.

Individual Contributor in the Analytics Team

• Collaborated with product development team to effectively modernize and update promotions.
• Tracked key metrics and developed spreadsheets and data models.

Client : 8x8

• SEO Analysis : Optimize and find new keywords to invite more traffic to the client's website. Created dashboards using Tableau to showcase the results to the Client.
• Churn Analysis : To understand the customer behavior and find the drop offs in the website
• Bombora Analysis : To understand the intent of the user through Bombora and incorporate with Google Maps API to get the contact details of the customer.
• Tools used : SQL, Python, Tableau, MS-Office, Google Analytics, Bombora, SEMrush
• Discovered root causes of problems and identified appropriate solutions.

Client : Microsoft

• Entry Point Analysis : To understand the entry points of the users in IE 11 Browser in order to introduce a new address bar.
• Keyword Clustering: To classify the keywords used by users in IE 11 browser into respective buckets.
• Tools Used : SQL, Python, MS-Office

Client : Unilever

• Twitter Sentiment Analysis : To extract tweets from Twitter using API and classify them into good, neutral and bad.
• Tools Used : SQL, Python, Twitter, MS-Office

CLIENT – SRH :

• Player Scouting for 2018 Auction: One of the members of the Auction panel for SRH during IPL 2018. Responsible for analyzing about players and their roles (especially domestic players) and coming up with budgets for them.

CLIENT – STAR SPORTS :

• Delivered authoritative sports coverage with careful attention to game facts, stats and predictions.
• Coordinated analytical sports pieces showing trends at different levels and offering insight into influences over sports like cricket
• Reported statistics and scores for various sports
• Content writer for shows like Game Plan, Match Point
• Collaborated with producers and commentators with statistical updates during cricket matches

CLIENT – AUSTRALIAN CRICKET

• Back-end Analyst: Responsible for preparing field plan and SWOT analysis for the opposition team players and coming out with important insights.

CLIENT – BIJAPUR BULLS

• Performance Analyst: One of the members of the support staffs including Coach, Assistant Coach to travel with the team during KPL 2017. Responsible to come up with strategies for each match and analyzing every bit of the opposition

• Reviewed code and debugged errors to improve performance.
• Participated in performance analysis, design, development and testing.
• Researched new technologies for use in website projects.