Aditi Biswas
SEO & Social Media Specialist
Kolkata
Summary
As a Social Media And SEO Specialist offering more than 5 years of experience in digital marketing as well as a leading a Team for more than 3 years. Interacts positively with dynamic range of personalities and build lasting client relationships. Managing social media content, SEO Analysis, end to end SEO activities, reasearch, creating various social media campaigns for array of clients. Adept marketing professional with keen understanding of strategy and company branding. Fantastic relationship building skills with extensive expertise in digital marketing. Expert in Social Listening Tools like Social Studio, Talkwalker, Hootsuite, Google Lighthouse, TweetDeck, Google Trends, Hubspot, Pex, Meta.
Overview
3
3
Languages
5
5
Certifications
8
8
years of professional experience
Work History
Project Manager For South Eastern Railway Project
Expression 360
Kolkata
07.2024 - Current
- Successfully managed multiple projects for South Eastern Railway and Eastern Railway simultaneously by prioritizing tasks according to urgency, resource availability, and alignment with government organizational goals.
- Formulated and arranged social campaigns for extensive projects like Ministry Programs, Amrit Bharat Projects, and Vande Bharat projects.
- Identified plans and resources required to meet project goals and objectives.
- Monitored project performance to identify areas of improvement and make adjustments.
- Monitored progress against established goals, adjusting schedules and resources as needed to keep projects on track.
- Met project deadlines without sacrificing build quality or workplace safety.
- Coordinated with cross-functional teams and Ministry of Railways to resolve project issues and mitigate risks.
- Managed risk assessments and implemented mitigation strategies to minimize potential issues during project execution.
- Developed comprehensive project plans with clear timelines, milestones, and budget requirements, ensuring timely delivery of high quality results.
- Provided detailed project status updates to Chief Railway Officers and other Railway Officers and ministers.
- Mentored junior team members in project management best practices to enhance their skills and contribute to better overall performance.
- Implemented continuous improvement initiatives to optimize project outcomes while maintaining cost effectiveness.
- Maintained compliance with industry standards and regulations, conducting regular audits and updates to project practices.
Senior Social Media Analyst
Saregama India LTD
Kolkata
04.2022 - 06.2024
- Managed multiple social media platforms, ensuring a consistent brand voice and message.
- Monitored social media trends and emerging platforms, adopting new strategies to stay ahead of the competition.
- Boosted engagement rates with the creation of compelling and visually appealing content.
- Developed targeted advertising campaigns, driving website traffic and generating leads.
- Analyzed performance metrics to identify areas for improvement and optimize social media campaigns.
- Streamlined content creation processes, improving efficiency while maintaining quality standards.
- Monitored social media trends to keep brand's content relevant and engaging.
- Managing all operations on social media platform's CMS like Meta, Instagram and YouTube
- Utilized analytics tools like PEX, Talkwalker, Google Analytics, and SEO Optimization, Google Ads, Google Analytics, Google Editor,to maximize effectiveness.
- Boosted brand visibility by creating and executing innovative social media campaigns.
- Enhanced brand reputation with targeted crisis management strategy on social media.
- Conducted competitor analysis to benchmark and refine strategies for improved audience targeting.
Senior Social Media Specialist
ITC Infotech
Kolkata
09.2018 - 03.2022
- Developed strong relationships with public relations partners, securing valuable earned-media placements that amplified campaign reach.
- Maintained an up-to-date knowledge of industry trends and emerging technologies, ensuring the brand remained on the cutting edge of social media innovation.
- Increased website traffic through strategic use of social media channels, SEO Tools, SEO driven analysis which leads to sales growth.
- Refined social media accounts to maximize visibility and ensure cohesive branding across platforms.
- Enhanced the team's expertise in social media management through targeted training and knowledge sharing.
- Identified key differentiation opportunities and market trends through rigorous competitor analysis, enhancing strategic positioning.
- Developed a comprehensive strategy for social listening, monitoring brand sentiment effectively.
- Strategized social media campaigns for clients, helping to meet goals and reach untapped potential customers.
- Conducted competitor analysis to benchmark and refine strategies for improved audience targeting.
Education
MBA - Digital Marketing & Business Analysis
Narula Institute Of Technology
Kolkata01-2018
Skills
Digital marketing strategy
Social media management
Social media platforms
Competitor analysis
Client relationship management
Google Analytics
Google Ads
Content generation
Search engine optimization expertise
Google Editor
Campaign Manegement For South Eastern Railway & Eastern Railway
Certification
Salesforce Certified Administrator - Salesforce (Jul 2018).
Timeline
Project Manager For South Eastern Railway Project
Expression 360
07.2024 - Current
Senior Social Media Analyst
Saregama India LTD
04.2022 - 06.2024
Senior Social Media Specialist
ITC Infotech
09.2018 - 03.2022
MBA - Digital Marketing & Business Analysis
Narula Institute Of Technology