Aditi Kashyap
Summary
Passionate about building inclusive experiences through mixed methods research, cross-functional collaboration and a result driven approach
Overview
7
7
years of professional experience
Work History
Senior User Researcher
Dainik Bhaskar (DB) Digital
08.2022 - Current
- Led end-to-end evaluative research for multiple feature launches influencing product engagement and growth.
- Led end-to-end generative and evaluative research on the Dainik Bhaskar App subscription model enabling its successful launch and subscribers' conversion.
- Conducted qualitative and quantitative research to solve Local and Hyperlocal content needs resulting in an increase in average time spent and 98% of Daily Active Users adding location in Dainik Bhaskar app to receive local and hyperlocal content on the go.
- Conducted multiple active and churn user surveys and interviews to understand existing user painpoints and reasons for churn to improve the existing product experience.
- Spearheaded initiatives to collect user feedback on new product features after their launch, providing insights to product managers and designers to improve the overall user experience.
- Conducted contextual inquiry in collaboration with product, design, content, and data teams to understand users' digital usage patterns to further ideate on new growth ideas and opportunities.
- Responsible for hiring and mentoring the customer support team to help support research activities.
UX Researcher
Syfe
04.2022 - 08.2022
- Conducted Survey Analysis and Qualitative Concept Test study with Singapore users to understand product-market fit. (Syfe-Wealth)
- Collaborated with cross-functional teams based in India and Singapore to prioritise research projects.
- Planned and conducted Usability Testing with Hong Kong users to get feedback on Syfe's Marketing site, App Onboarding and App's Dashboard.
- Developed research plans, questionnaires and surveys to collect qualitative data to capture user sentiments around Syfe Trade Onboarding process.
User Researcher
DB Digital
03.2020 - 04.2022
- Worked closely with the product and design teams to prioritize research projects throughout every product's life cycle phase.
- Assisted lead researcher in planning and conducting end to end complete App revamp research pre and post-launch.
- Conducted content-based primary and secondary research (Rajasthan, MP) to deep dive into "Youth" content needs.
- Conducted qualitative & quantitative research insights of which helped launch the app's referrals and rewards "Invite and Earn" feature successfully.
- Conducted survey creation & analysis and evaluative research for several key features like "Save", and Notification Center etc.
- Responsible for vendor management and overseeing participants' recruitment and screening.
Consulting Corporate Project
Lio
08.2021 - 09.2021
- Conducted user interviews to understand the target audience of the application using 5WH criteria
- Created personas based on the primary research and user interviews
- Presented analysis to key stakeholders & proposed enhancements to increase user growth and engagement
- Provided recommendations to solve user pain points which would help control user churning and increase user retention.
Marketing and Communications Associate
Bigsmall.in
08.2017 - 02.2020
- Planned Instagram and Facebook engagement activities to interact and engage with existing followers.
- Built and maintained a group of loyal community users on WhatsApp to get quick feedback on new /existing products
- Kept track of customer pain points and successfully resolved them on calls, chats &emails.
- Successfully conducted multiple churn user calls to deep dive into user problems and get feedback
- Managed all product reviews and feedback shared by customers on social media/email/ Whatsapp and ensured end-to-end resolution.
- Conducted surveys to get user feedback on product categories and formulate actionable insights based on their feedback.
- Responsible for hiring and mentoring junior team members.
Education
PGDM (Marketing) -
Xavier Institute of Social Service
04-2017
B.Com. (Hons.) -
St. Xavier's College, Ranchi
03-2014
Skills
- User Interviews
- Focus Group Discussions
- Usability Testing and Evaluation
- Unmoderated Testing
- Survey Creation and Analysis
- Competitive Analysis
- Personas
- Card Sorting
- Concept Testing
- Contextual Inquiry
- Qualitative and Quantitative Research
- Delivering Presentations
Tools
- Google Suite
- Dovetail
- Notion
- Maze
- Figma/FigJam
- User Testing
- Mixpanel
- Microsoft Office
Timeline
Senior User Researcher
Dainik Bhaskar (DB) Digital
08.2022 - Current
UX Researcher
Syfe
04.2022 - 08.2022
Consulting Corporate Project
Lio
08.2021 - 09.2021
User Researcher
DB Digital
03.2020 - 04.2022
Marketing and Communications Associate
Bigsmall.in
08.2017 - 02.2020
PGDM (Marketing) -
Xavier Institute of Social Service
B.Com. (Hons.) -
St. Xavier's College, Ranchi
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