ADITI KULOTHUNGAN
Bangalore
Summary
Results-driven professional with 15+ years in creative, content, brand, and business operations. Expertise in developing structured systems, leading teams effectively, and adapting to new environments. Proven experience in go-to-market planning, cross-functional collaboration, and project execution, complemented by entrepreneurial success in founding an independent business.
Overview
21
21
years of professional experience
Work History
Consultant
Book Retail and Libraries
01.2023 - Current
- Advised on launch of large-format bookstore in Hyderabad, curating 8,000-book collection at premium location, including design, layout and aesthetics contributing to ongoing success.
- Facilitated establishment of digital library for children's books, enhancing access to literary resources for young readers.
Yoga and Wellness Trainer
Advanced Certified Yoga and Wellness Trainer
01.2022 - Current
- Developed customized yoga programs for diverse client needs.
- Facilitated group and one-on-one training sessions to promote holistic wellness.
- Educated clients on wellness practices and healthy lifestyle choices.
Founder
Independent Bookstore
Bangalore
01.2023 - 01.2024
- Designed, established and managed a vibrant independent bookstore in Bangalore, coordinating community events and workshops to foster engagement.
- Developed marketing strategies to promote events and increase store visibility in the community.
Senior Manager, Product Content
Upgrad Education
05.2021 - 10.2021
- Redesigned content production systems and SOPs, identifying and resolving process gaps, scaling team output from approximately 4 pages to approximately 100 pages per month, an initiative recognized by company founders for its impact on efficiency.
- Developed and launched content-driven program pages for B2C and B2B verticals, increasing engagement.
- Led a cross-functional team of designers, copywriters, and content deployers in a fast-paced environment, managing timelines and resources across projects.
- Managed content tonality, creative language, and brand consistency across platforms, ensuring cohesive messaging.
- Enhanced user experience through collaboration with product teams to optimize web and app content.
Senior Manager, Brand and Content Solutions
Dailyhunt and Josh, Verse Innovation
01.2019 - 01.2021
- Developed innovative, platform-led and content-driven brand strategies for top clients including Amazon, OnePlus, Xiaomi, Myntra, and Flipkart.
- Led end-to-end campaign orchestration from brief to execution, managing timelines and cross-functional teams across sales, product, and tech to drive go-to-market strategy.
- Identified key influencers to shape product direction and inform platform strategy.
- Built new revenue streams in collaboration with tech and product.
Lead Associate Creative Director, Creative Strategist
Target India
01.2018 - 01.2019
- Secured beauty category design projects for U.S. market through trend-based, research-driven proposals, enhancing brand visibility.
- Led creative brainstorming, project frameworks, and cross-functional task forces for strategic initiatives, identifying synergies across projects to increase efficiency and value.
- Advised leadership on strategies to strengthen core marketing capabilities in India, serving as escalation point for creative direction and ensuring project alignment.
Senior Manager, Business Development, Books Category
Flipkart
01.2013 - 01.2015
- Managed category P&L to drive profitability and optimized inventory performance for increased turnover at category level.
- Analyzed market trends to inform assortment and promotional strategies, contributing to category growth.
- Developed content and design for category homepage to improve customer engagement and satisfaction.
Buyer, Books Category
Landmark Stores, TRENT, Mumbai
Mumbai
01.2012 - 01.2013
- Managed category P and L, optimizing product assortment to enhance growth in children's books segment.
- Executed promotions and developed range to elevate sales and boost customer engagement.
- Analyzed market trends to identify potential product opportunities.
- Managed supplier relationships to ensure timely delivery of merchandise.
- Negotiated contracts with vendors for competitive pricing and terms.
Centre Manager
Hippocampus Children's Experience Centre
01.2008 - 01.2012
- Managed center operations including administration, finance, inventory, and marketing, ensuring consistent messaging and enhancing customer engagement through cross-team collaboration.
- Managed daily operations of ensuring smooth functionality.
- Oversaw staff training and development to enhance team performance and service quality.
- Coordinated activities and programs to promote children's engagement and learning experiences.
- Assisted customers with book selection and organized events and promotional activities to increase footfall and encourage repeat engagement.
Design Manager
Idiom Design and Consulting
01.2006 - 01.2007
- Directed design projects from concept to completion, ensuring alignment with client vision.
- Led end-to-end design projects from brief to execution with cross-disciplinary teams, ensuring alignment with client goals.
- Managed project timelines, targets, and budgets per client agreements, monitoring resource bandwidth for project feasibility.
Education
MA -
M.O.P Vaishnav College for Women
Chennai, Tamil NaduBA - Journalism, Psychology and English Literature
Christ College
Bangalore, KarnatakaSkills
- Project management
- Campaign execution
- Stakeholder communication
- Strategic planning
- Project analysis
- Process optimization
- Team leadership & development
- Team collaboration
- Problem-solving
Accomplishments
- Top Performer, 100% Club, 2020 in Dailyhunt
Languages
- English
- Tamil
- Hindi
Hobbies and Interests
- Reading
- Dance
- Photography
- Fitness
Timeline
Consultant
Book Retail and Libraries
01.2023 - Current
Founder
Independent Bookstore
01.2023 - 01.2024
Yoga and Wellness Trainer
Advanced Certified Yoga and Wellness Trainer
01.2022 - Current
Senior Manager, Product Content
Upgrad Education
05.2021 - 10.2021
Senior Manager, Brand and Content Solutions
Dailyhunt and Josh, Verse Innovation
01.2019 - 01.2021
Lead Associate Creative Director, Creative Strategist
Target India
01.2018 - 01.2019
Senior Manager, Business Development, Books Category
Flipkart
01.2013 - 01.2015
Buyer, Books Category
Landmark Stores, TRENT, Mumbai
01.2012 - 01.2013
Centre Manager
Hippocampus Children's Experience Centre
01.2008 - 01.2012
Design Manager
Idiom Design and Consulting
01.2006 - 01.2007
MA -
M.O.P Vaishnav College for Women
BA - Journalism, Psychology and English Literature
Christ College