ADITI MAJUMDAR
Hindmotor,West Bengal
Summary
Innovative Social Media Assistant with many years of experience supporting profitable social media programs. Results-oriented media project team member dedicated to executing marketing and public relations campaigns that meet corporate objectives and attract customers. Proven navigator of corporate bureaucracies with repeated success at introducing new technologies.
Overview
5
5
years of post-secondary education
8
8
years of professional experience
Work History
Social Media Executive
HOOK ONLINE
08.2024 - 08.2025
- Utilized graphic design software CANVA to prepare storyboards, cards, Reels, Videos, static posts worked in HOOK ONLINE as Social Media Executive
- Created engaging content including text, images, videos, polls, and stories across multiple social media channels.
- Monitored audience interactions on HOOK ONLINE pages, facilitating timely responses and engagement.
- Developed content calendars for upcoming campaigns, ensuring alignment with overall marketing strategy.
- Updated content calendar for HOOK ONLINE campaigns.
- Researched trends for HOOK ONLINE social posts.
- Examined data and metrics from various social media platforms to gauge campaign effectiveness and optimize content strategy.
- Evaluated analytics data from Google Analytics and other reporting tools to assess campaign performance and inform future strategies.
- Generated and maintained social media profiles across social media platforms by performing copywriting, posting, reporting and responding tasks.
- Reviewed post copy for HOOK ONLINE brand voice.
- Participated in brainstorming sessions to come up with new ideas for creative campaigns.
- Networked and researched to stay current with best practices, trends, topics, strategies, industry standards and regulations related to social media.
- Performed keyword research and optimized content accordingly for improved search engine visibility.
Social Media Executive
EDITORJI BANGLA
Kolkata
12.2023 - 08.2025
- Worked in EDITORJI BANGLA as Social Media Executive
- Scheduled and managed posts for EDITORJI BANGLA social channels to enhance audience engagement.
- Scheduled posts across EDITORJI BANGLA social channels.
- Created storyboards, cards, reels, videos, and static posts using graphic design software CANVA to support content strategy.
- Conducted research on current trends relevant to EDITORJI BANGLA social media content.
- Researched trends for EDITORJI BANGLAsocial posts.
- Developed and maintained social media profiles across platforms through copywriting, posting, reporting, and audience interaction.
- Assisted with EDITORJI BANGLApromotional content creation.
- Provided voice-over narration for various content pieces on EDITORJI BANGLA to enhance viewer engagement.
Social Media Content Editor
NEWS 18 BANGLA
Kolkata
05.2022 - 12.2023
- Developed engaging content that increased audience interaction and strengthened social media presence for NEWS18 BANGLA.
- Designed storyboards, cards, reels, videos, static posts, and mock-ups using CANVA to support content strategy and improve visual engagement.
- Ensured post copy aligned with News18 Bangla's brand voice to maintain consistency and enhance audience connection.
- Scheduled posts across News18 Bangla social channels.
- Conducted market research analysis to identify search query trends, real-time search and news media activity.
Content Editor
ETV BANGLA
Hyderabad
12.2020 - 06.2021
- Acted as content editor at ETV BANGLA, overseeing various editorial processes.
- Edited drafts for clarity, grammar, and consistent messaging.
- Optimized copy with targeted keywords, enhancing search visibility and improving overall readability.
- Crafted compelling headlines, meta descriptions, and calls to action to drive audience engagement.
- Researched topics and verified facts for accurate web content.
Reporter, content writer, PCR Team
KOLKATA TV
Kolkata
02.2018 - 02.2019
- Supported production team at Kolkata TV by coordinating segments and ensuring timely delivery of content.
- Crafted concise and engaging news scripts for live bulletins and updates to inform and engage viewers.
- Wrote clear news scripts for live bulletins and updates.
Participant in a workshop
hoichoi
Kolkata
03.2017 - 03.2017
freelancer
SALTLAKE BARTA
- Authored freelance articles for local newspaper SALTLAKE BARTA, engaging community readers.
- Coordinated freelance projects for SALTLAKE BARTA, ensuring timely delivery of client requests.
- Wrote freelance articles for the local newspaper SALTLAKE BARTA.
Education
M.A - Journalism & Mass Communication
UNIVERSITY OF CALCUTTA
Graduation - Journalism & Mass communication
VIDYASAGAR COLLEGE
higher secondary exam -
GRAMYA HITAKARI GIRL'S SCHOOL
Secondary exam -
GRAMYA HITAKARI GIRL'S SCHOOL
Howrah 05.2007 - 02.2012
Skills
- Social media strategy
- Canva design
- Copywriting
- Content planning
- Content scheduling
- Cross-platform promotion
- Analytics tracking
- Social analytics
- SEO
- Keyword research
- Research
- Campaign management
- Team collaboration
Personal Information
- Date of Birth: 1996-01-23
- Gender: Female
- Nationality: INDIAN
- Marital Status: Married
Language
Bengali, English, Hindi
Extra-Curricular accomplishments:-
- Digital Marketing and Communication – MICA (through upGrad).
- Learned Spoken English from Ramkrishna Mission School of Languages.
DECLARATION:-
I do hereby declare that the particularly furnished by me above are correct to best of my knowledge.
Timeline
Social Media Executive
HOOK ONLINE
08.2024 - 08.2025
Social Media Executive
EDITORJI BANGLA
12.2023 - 08.2025
Social Media Content Editor
NEWS 18 BANGLA
05.2022 - 12.2023
Content Editor
ETV BANGLA
12.2020 - 06.2021
Reporter, content writer, PCR Team
KOLKATA TV
02.2018 - 02.2019
Participant in a workshop
hoichoi
03.2017 - 03.2017
Secondary exam -
GRAMYA HITAKARI GIRL'S SCHOOL
05.2007 - 02.2012
freelancer
SALTLAKE BARTA
M.A - Journalism & Mass Communication
UNIVERSITY OF CALCUTTA
Graduation - Journalism & Mass communication
VIDYASAGAR COLLEGE
higher secondary exam -
GRAMYA HITAKARI GIRL'S SCHOOL