Aditi R
Bangalore
Summary
Highly skilled Technical Architect with a solid understanding of technology architecture, software development, and system design. Proven ability to lead teams in complex technical projects while delivering cutting-edge solutions. Strengths include problem-solving capabilities, strategic planning, and communication skills. Past roles demonstrate successful project completion and operational efficiency improvement.
Overview
7
7
years of professional experience
1
1
Certification
Work History
Salesforce Technical Architect
Espire InfoLabs
10.2024 - Current
- Automated manual campaign processes using SSJS, Ampscript, and APIs in Salesforce Marketing Cloud, enhancing execution speed and campaign performance.
- Integrated Salesforce CRM and Marketing Cloud solutions to streamline processes and improve ROI for telecom clients.
- Reduced campaign build time by implementing extensive API coding, resulting in faster execution and improved campaign performance.
Salesforce Technical Architect
CPRV Singapore
09.2022 - 07.2024
- Led a team of 6 members in managing digital marketing campaigns for the world's largest cosmetics brand across Australia and Japan.
- Integrated Salesforce Service Cloud with Advocado, DEX, and Marketing Cloud to send personalized campaigns.
- Designed and configured complex customer journeys using Journey Builder to enhance engagement and automate functionalities with Automation Studio.
- Contributed extensively to architectural design and development, leveraging Einstein AI for enhanced solutions and leading discovery workshops and pre-sales initiatives.
- Led Salesforce admin development and process builds, ensuring seamless integration of Salesforce CRM with Agentforce AI.
- Designed and implemented architectural solutions, utilizing Einstein AI and conducting discovery workshops to support pre-sales efforts.
Advisory Consultant
IBM India Pvt Ltd
02.2021 - 09.2022
- Managed end-to-end digital marketing campaigns, including BU creation, role assignment, and integration with Heroku, Service Cloud, and Marketing Cloud.
- Developed customized campaign reports using SQL queries to evaluate marketing effectiveness, and optimized queries for high-volume data objects in Marketing Cloud.
- Led architectural design and deployment of campaigns, resolved critical issues, and implemented custom metadata solutions for enhanced data management and reporting.
Application Development Analyst
Accenture Solutions Private Limited
02.2018 - 02.2021
- Managed digital marketing campaigns by creating business units, users, roles, and campaigns to enhance organizational efficiency.
- Designed and configured personalized customer journeys using Journey Builder to boost engagement and retention.
- Automated marketing processes using Automation Studio, including query activities and data imports, to streamline operations and improve campaign effectiveness.
Education
B.E - Information Science and Engineering
JSS Academy of technical education
Bangalore01.2017
GED -
Kendriya Vidyalaya Hebbal
Bangalore India01-2013
10th -
Kendriya Vidyalaya Hebbal
Bangalore India01.2011
Skills
- Salesforce Marketing Cloud
- Salesforce integration
- Customer journey design
- Stakeholder engagement
- Project management
- Digital marketing
- Team leadership
- SQL querying
- CRM
- SQL
- AMP script
- HTML
- SSJS
- Oracle
- SQL server
- Hubspot
- Campaign automation
- API development
- Jira
- GIT
- Trello
- Confluence
- Data management
Certification
- Salesforce Marketing Cloud Email Specialist, 20401459
- Salesforce Marketing Cloud Consultant, 21462540
- Salesforce Marketing Cloud Developer, 21561043
- Salesforce Marketing Cloud Administrator, 22384038
- Salesforce Marketing Cloud Accredited Professional
Accomplishments
- Rated Distinct Achiever by Accenture for outstanding performance for the year 2018 and 2019.
- Rated Distinct Achiever by Accenture for outstanding performance for the year 2019 and 2020.
- Awarded ACE for excellent performance by Accenture, ACE being one of the most prestigious awards.
- Awarded Best Performer of the Year 2021-2022 for the current project in IBM.
- Awarded Best Performer of the Year 2022-2023.
- Awarded Best Performer of the Year in 2024 in CPRVision for handling multiple projects efficiently.
References
- Vigneswara Rao: Project manager, contact: +60-183918838
Timeline
Salesforce Technical Architect
Espire InfoLabs
10.2024 - Current
Salesforce Technical Architect
CPRV Singapore
09.2022 - 07.2024
Advisory Consultant
IBM India Pvt Ltd
02.2021 - 09.2022
Application Development Analyst
Accenture Solutions Private Limited
02.2018 - 02.2021
B.E - Information Science and Engineering
JSS Academy of technical education
GED -
Kendriya Vidyalaya Hebbal
10th -
Kendriya Vidyalaya Hebbal
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