Aditya Atreya
Partner - Patient Assistance Program
Hyderabad,Telangana
Summary
Leading Roches strategic Patient Assistance Programs in India under Market Access Initiative for the affiliate. Responsible for building the overall business strategy and overseeing the implementation and execution of PAP programs for therapies to enroll 10x patients at 3x less cost
Overview
14
14
years of professional experience
5
5
years of post-secondary education
2
2
Certificates
Work History
Partner
Roche
Hyderabad
09.2021 - Current
- Responsible for developing key strategies and innovative models to improve multifold access to Roche therapies in India based on actionable insights through data. Increased patients on Roche therapy by 3x
- SPOC for all stakeholders in India’s commercial, Access, Finance, Policy, Compliance, Legal, Regulatory, Medical, Supply Chain, and global functions for validating, creating detailed strategies, and implementing plans targeting access improvement in private and public segments by 20% through Patient Assistance Program (PAP)
- Operationalizing, tracking, and monitoring effective controls and risk mitigation strategies for PAP programs in compliance with SOP. Follow zero deviation policy
- Maintaining operational governance and oversight of three service providers with team of 30+ members to maintain high levels of customer centricity. Ensure appropriate training of all teams and vendors involved in PAP execution process including distributors
Associate Director Business Development
Indian School of Business
Hyderabad
03.2019 - 09.2021
- Managing a INR ~45 cr. cost center for five different and diverse products for niche global consumes in Healthcare, Infrastructure, Supply chain management, Public Policy and Business Analytics while leading marketing team of 11 motivated Sr/managers .
- Previously managed flagship product with yearly revenue of INR 360 cr. and also lead a YOY growth of 3% in 2020 adding to international business
- Oversaw implementation of effective marketing initiatives, managed sales support services and provided strategic direction to grow lead base by 15% and increased yield by 2%
Senior Business Development Manager
Indian School of Business
Mohali
01.2016 - 03.2019
- Lead global business development activities in 26 countries with a growth in international revenue for two consecutive years in 2018 and 2019 and domestic growth by 10% for Young Leadership Programme
Senior Manager
INSCOL & Hero Mindmine
Gurgaon and Chandigarh
07.2008 - 12.2015
- INSCOL: Responsible for budgeting, advertising, promotion and implementation of plans to recruit 800 graduates for exclusive products developed for the Indian healthcare frontline workers.
- Set up offices in Philippines & Canada to work on new sales and product development strategies resulting in an increase of revenue by 7% YOY from these new markets
- Hero Mindmine:
- Conducted pieces of training of Sr. executives and postgraduates ranging from 15-200 participants on leadership Skills, Time Management, Presentation Skills and Employability skills
Education
MBA - Marketing And Strategy
06.2019 - 04.2021
MBA - Immersion - Marketing
11.2020 - 11.2020
Bachelor of Arts -
07.2005 - 07.2008
Skills
Project planning and development
Certification
Market Research and Consumer Behavior: IE Business School
Timeline
Partner - Roche
09.2021 - Current
National University Of Singapore - MBA - Immersion, Marketing
11.2020 - 11.2020
Market Research and Consumer Behavior: IE Business School
08-2020
Influencing People: University of Michigan
06-2020
Indian School Of Business - MBA, Marketing And Strategy
06.2019 - 04.2021
Associate Director Business Development - Indian School of Business
03.2019 - 09.2021
Senior Business Development Manager - Indian School of Business
01.2016 - 03.2019
Senior Manager - INSCOL & Hero Mindmine
07.2008 - 12.2015
Bundelkhand University - Bachelor of Arts,
07.2005 - 07.2008
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