Aditya Goel
Noida
Summary
- Over 15 years of experience in program management and software architecture, specializing in SAP Customer Experience solutions to enhance operational efficiency and customer satisfaction across various sectors. Proven track record in managing complex projects with a focus on strategic insight and technical expertise in SAP CX solutions, including C4C, Commerce, and Emarsys. Demonstrated excellence in executing large-scale projects by applying industry best practices and Agile methodologies, ensuring alignment with organizational objectives and financial goals. Strong leadership skills in building and guiding high-performing teams to achieve project success and drive innovation.
Overview
16
16
years of professional experience
1
1
Certification
Work History
Manager
Accenture Strategy & Consulting
Noida
02.2025 - Current
- Developed an extensive presentation deck showcasing Google Cloud Platform use cases tailored for high-tech sector.
- Collaborated with teams to define effort estimates and success metrics for strategic client engagements.
- Authored critical content for European client's Sales-to-Order transformation RFI while coordinating bid planning.
- Delivered structured responses regarding sales strategies and transformation methodologies.
Senior Manager
PricewaterhouseCoopers Private Limited
Gurgaon
04.2024 - 02.2025
- Directed evaluations of business opportunities through due diligence and feasibility studies.
- Orchestrated cross-functional team to develop leading B2C platform with SAP Commerce and Hybris.
- Championed digital transformation by integrating innovative technologies into outdated systems.
- Managed entire sales cycle from initial analysis to successful contract closure.
- Oversaw financial management, including target setting, forecasting, and cost control strategies.
- Established strong partnerships with SAP, ensuring effective communication and expectation alignment.
Manager
PricewaterhouseCoopers Private Limited
Gurgaon
03.2021 - 03.2024
- Directed cross-functional teams to implement SAP C4C Sales functionalities, enhancing operational efficiency for utilities client in USA.
- Developed standardized procedures for SAP Commerce implementation, elevating B2C channel standards for leading retail organization.
- Analyzed business processes to identify opportunities for improving customer engagement within cement manufacturing context using SAP C4C.
- Instituted a rigorous budget-tracking system to monitor project funding and expenses, ensuring financial stability.
Business Process Consultant
SAP India Pvt. Ltd.
Gurgaon
04.2019 - 03.2021
- Engineered and implemented tailored sales processes for SAP Sales Cloud solutions.
- Collaborated with CPI, CPQ, and development teams to integrate end-to-end sales scenarios.
- Contributed to sales target planning and forecasting to align strategies with market demands.
- Delivered train-the-trainer sessions for end users and IT team on system utilization.
Senior Consultant
PricewaterhouseCoopers Services LLP
Gurgaon
05.2016 - 04.2019
- Engineered innovative methodologies to enhance processes, boosting efficiency and productivity levels significantly.
- Identified new revenue opportunities through business development initiatives, maximizing value for existing clients.
- Conceptualized and executed strategic components that significantly improved existing programs.
- Oversaw project financials by managing budgeting, forecasting, and expense control for fiscal responsibility.
- Contributed to execution of projects including SAP Sales and Service Cloud and SAP S/4 HANA Customer Management.
Consultant
HCL Technologies
Noida
06.2013 - 05.2016
- Led implementation of SAP CRM 7.1 for Service Returns Management and Marketing Campaign Management across two projects for top US beer producer.
- Created and presented detailed technical designs for various critical project components.
- Built over 10 complex solutions, including WEB UI enhancements, to fulfill essential business requirements.
- Developed and delivered custom security solution in SAP CRM ahead of schedule, overcoming significant bottleneck, earning commendation from senior leadership.
Technical Consultant
Sparta Consulting-A KPIT Cummins Company
Noida
12.2012 - 06.2013
- Spearheaded implementation of SAP CRM 7.1 for global photonics technology firm.
- Developed and customized complex objects, including web UI enhancements and CRMV events.
- Proposed and prepared comprehensive technical designs for key project components.
Senior Programmer
Accenture Services Pvt. Ltd.
Bangalore
12.2009 - 11.2012
- Oversaw upgrade from EIC 5 to EIC 7.1, implementing technical solutions for WEB UI and IDOC message types for ALE integration.
- Implemented Chinese Language Pack in SAP CRM 7, coordinating efforts between teams in India and Manila.
- Executed system changes involving AET, SPRO, and code adjustments to ensure compatibility.
- Contributed as Senior Programmer on major project rollout, enhancing software performance.
- Served as functional testing consultant during upgrade project, preparing and reviewing test scripts.
- Coordinated with onsite team to ensure alignment on functional testing requirements.
- Led implementation of multiple technical solutions, ensuring seamless integration across platforms.
- Facilitated communication among teams to address challenges and streamline processes.
Education
Master of Business Administration - Information Technology
NMIMS CDOE
Pune, MH12.2022
Bachelor of Science - Computer Science
Punjab Technical University
Rajpura, PB12.2009
Skills
- Strategic planning and execution
- SAP solution delivery
- Project management
- Budget optimization
- Change management
- SAP CX architecture
- Pre-sales support
- Team leadership
- Stakeholder engagement
Certification
- SAP Activate Project Manager - Certified Associate
- SAP C/4HANA Business Processes Lead to Cash - Certified Business Associate
- SAP Sales Cloud – Certified Application Associate
- SAP Service Cloud – Certified Application Associate
- SAP Field Service Management - Certified Application Associate
- SAP Customer Data Cloud – Certified Development Associate
- Accredited Scrum Master from International Scrum Institute
- Accredited Project Manager Certification by IO4PM
Roles And Responsibilities
- P&L Management across projects and practice
- Collaborating with SAP Alliance Team and managing SAP relations
- Leading marketing initiatives for SAP at PwC
- Business Development
- Program Delivery
Projects
- Project name: SAP Hybris Commerce and Emarsys – channel disintermediation| Client: Consumer Durables, India | Duration: 2023-2024
- Served as the engagement lead, overseeing supply chain, customer, and technology consulting to ensure successful project delivery
- · Launched a best-in-class B2C website across all HCCB locations within seven months, aligning with company's 2025 Business Strategy.
- · Standardized logistics operations and service-to-sales processes, achieving 95% staging compliance.
- Project Name: SAP Hybris Commerce – B2C Retail | Client: Fashion Retail, India | Duration: 2022-2023
- · Acted as the project manager and relationship lead, managing SAP Hybris implementation, including enhancements like OMS integration and loyalty platform integration.
- · Implemented new processes to redefine guest checkout and facilitate Assisted Sales Module deployment.
- Project Name: SAP Sales and Service Cloud – Sales and Service Transformation | Client: Gas Utilities, USA | Duration: 2021-2022
- · Led offshore team efforts in delivering Sales Solutions encompassing Lead Quote Management, Order Management, and Project Management integrated with Oracle ERP.
- Project Name: SAP S/4HANA Customer Management – Product Development | Client: SAP, Germany | Duration: 2020-2021
- · Worked as Scrum Master for the Move CS team, developing customer management order functionalities to replace CS order processes.
- Project Name: SAP Sales Cloud – Sales Transformation | Client: Industrial and Commercial Equipment Distributor, Indonesia | Duration: 2019-2020
- · Designed multiple sales processes, addressing diverse client scenarios and focusing on sales target planning and forecasting.
- · Collaborated closely with CPI and CPQ teams to implement comprehensive end-to-end sales scenarios, delivering training sessions for end users and IT teams.
- Project Name: SAP Service Cloud – Employee Support Ticket | Client: Electric Utility, USA | Duration: 2018-2019
- · Configured, and delivered Employee Support Ticket functionality in C/4HANA, ensuring requirements were met with 0 enhancements.
- · Managed ticket routing, email channels, SLAs, and workflows; coordinated with the CPI team on integration and iFlow enhancements.
- Project Name: SAP Sales & Service Cloud – Salesforce Transformation | Client: Cement Manufacturer, India | Duration: 2017-2018
- · Acted as Scrum Master and C4C Functional Architect, driving the design and delivery of SAP C/4HANA across the engagement lifecycle.
- · Developed and implemented pre-sales to sales processes, engaging multiple stakeholders across B2B, B2C, and technical divisions.
- Project Name: SAP Service Cloud – Service Transformation | Client: Consumer Durables, India | Duration: 2016-2017
- · Functioned as a techno-functional consultant, overseeing the design and delivery of all client processes from blueprinting to customization and SDK development.
- Project Name: SAP CRM Marketing & Service | Client: FMCG, USA | Duration: 2013-2016
- · Implemented SAP CRM 7.1 for the second-largest beer giant in USA, developing 10+ complex objects, including web UI enhancements.
- · Delivered a custom security solution in record time, earning accolades from senior leadership for expedited project release.
- Project Name: SAP CRM Sales and Service | Client: Global Photonics Technology/Physics Instrument Provider, USA | Duration: 2012-2013
- · Implemented SAP CRM 7.1, preparing technical designs and developing various complex objects, enhancing web UI and event handling.
- Project Name: SAP CRM Sales and Service | Client: Utilities, UK | Duration: 2009-2012
- · Served as a CRM technical consultant, managing the upgrade from EIC 5 to EIC 7.1 and implementing technical solutions for improved integration and functionality.
- · Coordinated team efforts between India and Manila, ensuring system modifications aligned with project requirements.
Timeline
Manager
Accenture Strategy & Consulting
02.2025 - Current
Senior Manager
PricewaterhouseCoopers Private Limited
04.2024 - 02.2025
Manager
PricewaterhouseCoopers Private Limited
03.2021 - 03.2024
Business Process Consultant
SAP India Pvt. Ltd.
04.2019 - 03.2021
Senior Consultant
PricewaterhouseCoopers Services LLP
05.2016 - 04.2019
Consultant
HCL Technologies
06.2013 - 05.2016
Technical Consultant
Sparta Consulting-A KPIT Cummins Company
12.2012 - 06.2013
Senior Programmer
Accenture Services Pvt. Ltd.
12.2009 - 11.2012
Master of Business Administration - Information Technology
NMIMS CDOE
Bachelor of Science - Computer Science
Punjab Technical University
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