Aditya Joshi
Hyderabad
Summary
Salesforce Marketing Cloud professional with over 8 years of experience in designing and optimizing marketing automation strategies. Expertise in utilizing Journey Builder, Mobile Studio, Email Studio, and Automation Studio to create personalized, data-driven campaigns. Skilled in integrating Salesforce CRM with Marketing Cloud to enhance customer engagement and streamline workflows. I have hands-on experience with Salesforce Sales Cloud, enabling seamless CRM and marketing alignment. I also possess a solid understanding of Salesforce Pardot and Salesforce Data Cloud.
Overview
9
9
years of professional experience
Work History
SFMC Lead Developer
ITC Infotech
07.2025 - Current
- Led migration of source of truth data from Sitecore to Salesforce CRM, integrating with SFMC via Marketing Cloud Connector.
- Coordinated synchronization of standard objects from Salesforce CRM to SFMC, updating object fields and adjusting SQL automations.
- Implemented transition of Subscriber Key from Sitecore ID to Magento ID to ensure data consistency.
- Modified AMP script in email templates for new Subscriber Key format, enhancing functionality and personalization.
- Updated Subscriber Key relationship in Data Extensions to reflect new Magento ID, maintaining data integrity across automation processes.
SFMC Lead Developer
ITC Infotech
09.2023 - 07.2024
- Established new business unit for EMEA data center, integrating SFMC with Salesforce CRM as master data source.
- Designed and implemented master contact data model for efficient organization of customer account information.
- Developed automations to import data from enterprise-level BUs to child BUs, ensuring seamless storage in Data Extensions.
- Managed campaign journeys using Salesforce data and Data Extensions, automating updates to Salesforce CRM records based on predefined criteria.
- Led API integrations with MuleSoft to enhance data exchange and optimize information flow between systems.
SFMC Lead Developer
ITC Infotech
11.2021 - 08.2023
- Designed and implemented complex marketing automation solutions on Salesforce Marketing Cloud platform.
- Developed scalable solutions by creating data models and architecting overall system.
- Oversaw integration with CRM platforms, ensuring consistent data flow between systems.
- Managed data governance rules, maintaining data hygiene through cleansing and deduplication.
- Ensured compliance with GDPR, CCPA, and CAN-SPAM regulations for all campaigns.
- Monitored performance of SFMC solutions, securing sensitive customer data effectively.
- Cultivated relationships with Salesforce Marketing Cloud and third-party vendors to maximize value.
- Provided expert technical assistance to developers for resolving critical issues.
Lead Software Engineer (SFMC)
Persistent Systems
03.2021 - 10.2021
- Designed and executed marketing campaigns using Journey Builder, Email Studio, and Automation Studio for efficient delivery.
- Leveraged Journey Builder to send targeted emails based on subscriber actions, utilizing Salesforce standard object fields.
- Created AMP script email templates displaying subscribers' purchase history for enhanced engagement.
- Analyzed email campaigns and journey performance through Datorama reports in Salesforce Marketing Cloud.
- Coordinated daily email operations, focusing on audience segmentation and timely campaign execution.
- Managed subscriber data through import processes and regular maintenance to optimize targeting.
SFMC Developer
ETG Global Services Pvt.Ltd
08.2018 - 01.2021
- Developed automations with SQL activities, data extracts, and imports to meet project requirements.
- Designed Journey Builders to segment viewers by region and subscription type.
- Created AMP Script-based email templates for dynamic content in commercial and transactional emails.
- Constructed HTML and AMP Script survey pages on cloud platforms to collect viewer feedback.
Salesforce Sales Cloud
ETG Global Services Pvt.Ltd
08.2017 - 07.2018
- Executed administrative tasks, including user creation and role configurations to meet business needs.
- Developed custom objects and configured fields, layouts, and tabs for optimal functionality.
- Customized standard objects such as Leads, Contacts, and Accounts to enhance system usability.
- Configured custom objects by implementing picklists, lookups, master-detail relationships, and validation rules.
- Conducted research and gathered project requirements to support development initiatives.
- Designed Visualforce page UI utilizing HTML, CSS, and JavaScript for improved user experience.
Manual Test Engineer
ETG Global Services Pvt.Ltd
03.2016 - 07.2017
- Executed comprehensive test cases based on project requirements to validate functionality and performance.
- Collaborated in identifying key test scenarios, contributing to design and development of detailed test cases.
- Maintained all testing-related documentation, ensuring proper tracking and reporting throughout testing lifecycle.
- Managed bug tracking processes, preparing detailed reports to communicate issues effectively to development team.
- Participated in weekly review meetings, providing updates on testing progress and discussing challenges with team.
- Conducted thorough web and UI testing across multiple modern browsers for cross-browser compatibility.
Education
Bachelor of Science - MECS
Osmania University
Hyderabad, India06-2014
Board of Intermediate - MPC
Narayana Junior College
Hyderabad, India05-2010
Secondary School Education -
Arya Vidhya Kendra High School
Hyderabad, India05-2008
Skills
- HTML
- CSS
- SQL
- AMP Script
Accomplishments
- Pat on the Back Award
Timeline
SFMC Lead Developer
ITC Infotech
07.2025 - Current
SFMC Lead Developer
ITC Infotech
09.2023 - 07.2024
SFMC Lead Developer
ITC Infotech
11.2021 - 08.2023
Lead Software Engineer (SFMC)
Persistent Systems
03.2021 - 10.2021
SFMC Developer
ETG Global Services Pvt.Ltd
08.2018 - 01.2021
Salesforce Sales Cloud
ETG Global Services Pvt.Ltd
08.2017 - 07.2018
Manual Test Engineer
ETG Global Services Pvt.Ltd
03.2016 - 07.2017
Bachelor of Science - MECS
Osmania University
Board of Intermediate - MPC
Narayana Junior College
Secondary School Education -
Arya Vidhya Kendra High School
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