Aditya Khattar
Bengaluru
Summary
Marketing professional with a strong record in product marketing and successful product launches. I help convert consumer and product insights into brand stories, persuasive communication and cohesive brand experiences. My background in graphic design also gives me the prowess to develop high-quality, visually aesthetic creative assets with compelling narratives.
Overview
9
9
years of professional experience
Work History
Product Marketing Manager - Flagship Smartphones
OnePlus
Bengaluru
01.2023 - 05.2025
- Successfully launched the OnePlus 11, 12 and 13 Series and executed the GTM strategy, collaborating with content, PR, creative, paid media teams, and sales channels by creating integrated brand communication across platforms.
- Led marketing campaigns and variant launches for smartphones, to create awareness and interest for the portfolio, resulting in a 44% volume growth YoY.
- Developed the launch strategy and product marketing charter for the first foldable smartphone and first compact phone from OnePlus.
- Improved media efficiency in sales promotions on the Amazon marketplace, thereby reducing media spends by 30%.
Product Marketing Manager - Nord Smartphones
OnePlus
Bengaluru
04.2021 - 01.2023
- Crafted the product positioning ‘affordable premium' through young and clutter-breaking marketing campaigns, upholding the visual identity in an otherwise crowded segment.
- Carved and retained the highest market share, model-wise, for the new segment entrants in 2021 and 2022, resulting in category growth of 2.3x and 1.5x consecutively.
Product PR Specialist (Management Trainee)
OnePlus
Bengaluru
08.2020 - 03.2022
- Developed PR roadmap to drive positive product sentiment and improve coverage by 32% for the OnePlus Band and Watch.
Customer Fulfilment Analyst
American Express
Gurugram
01.2016 - 05.2018
- Responsible for B2B client interaction in the Commercial Services for Corporate Card servicing in the Singapore and Hong Kong markets.
Education
MBA - Marketing
NMIMS University
Mumbai04-2020
B-Tech - Information Technology
MSIT, IP University
Delhi06-2015
Skills
- Product marketing
- Brand marketing
- Product positioning
- Marketing communication
- Communication strategy
- Campaign management
- Brand partnerships
- Project management
Accomplishments
- Outstanding Performer, OnePlus India Annual Awards, 2024
- Outstanding Individual Performance, Oppo Global Group Awards, H2 2023
- 'Above & Beyond' Outstanding Performance, OnePlus India Annual Awards 2021
- ‘Standing Ovation’ Award for contributing to innovative ideas and process excellence, 2017
- ‘CFN Super Hero’ Award for exceeding customer excellence performance metrics, 2016
Timeline
Product Marketing Manager - Flagship Smartphones
OnePlus
01.2023 - 05.2025
Product Marketing Manager - Nord Smartphones
OnePlus
04.2021 - 01.2023
Product PR Specialist (Management Trainee)
OnePlus
08.2020 - 03.2022
Customer Fulfilment Analyst
American Express
01.2016 - 05.2018
MBA - Marketing
NMIMS University
B-Tech - Information Technology
MSIT, IP University
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