Aditya Varma K

Leading a team of product managers overseeing payments, responsible gaming, customer support experience, and compliance, driving product strategy, execution, roadmaps, and OKRs.

Payments

• Orchestrate an end-to-end payment ecosystem, processing around USD 1.5 million daily, optimizing success rates, average order value (AOV), and transaction volume.
• Boost AOV by 8% and payment success rate (SR) by 5% through data-driven UX refinements, PG routing optimization, and enhanced retry features.
• Streamline payouts, enabling 98% of withdrawals to credit in user bank accounts in less than 5 seconds, and boosting first-withdrawal success by 10% via third-party APIs, enhancing D7 and D15 retention by 5% and 2%, respectively.
• Reduced transaction costs by 5% through vendor negotiations and PG routing optimization.
• Spearheaded GST policy adaptation in October 2023, countering a 28% deposit tax with innovative strategies, boosting deposit rotation from 4x to 5.2x, driving 15% revenue growth, and was appointed to lead a Unit Economics team.
• AI/ML Projects - Defined the key levers for the ML redeem propensity model that had 60% accuracy in predicting the redemption within an hour of the game ending, and a recall of 80%. This resulted in efficient targeting of offers and cost savings of approximately 1 Cr per month.

Customer Support Management.

• Led Freshdesk Omnichannel integration to unify support channels, boost team efficiency, and increase CSAT by 12%.
• Spearheaded the development of an AI-powered internal chatbot to streamline support workflows, handling high-volume queries across multiple channels, deflecting 30% of tickets, and reducing support costs by 15%.
• Optimized support workflows, cutting average query resolution time by 20% through enhanced automation and agent training tools.

Responsible Gaming and Compliance

• Integrated machine learning models to detect early signs of risky gaming behaviors, enabling proactive interventions through self-exclusion, deposit limits, time alerts, etc., resulting in a 20% reduction in the high-risk player cohort.
• Led internal compliance programs in accordance with the E-Gaming Federation (EGF) Code of Conduct and state-specific regulations, achieving 100% audit compliance.

• Led product roadmap execution, collaborating across functions to ensure strategic alignment, and achieve key business objectives.
• Reduced average contest join time by 20 seconds, and increased daily wagering per user by 10% by building a recommendation engine based on user behavior analysis.
• Increased fill rate in confirmed contests by 5% through A/B experiments.
• Boosted wagering per user/match by 20% through targeted campaigns.
• Reduced bonus abuse by 30% by implementing rule-based checks throughout the user journey.

• Successfully launched games like Rummy King and Vegas Teenpatti from concept to delivery.
• Revamped new user journey, improving Day 1 retention by 5%, increasing average number of games played in the first session by 10%, and boosting total number of games played per day by 8%.
• Improved IAP conversion rate by 18% by introducing various bet and bonus structures based on user behavior analysis, A/B testing, and customer feedback.
• Enhanced player retention and engagement by 15% by launching leaderboards, leagues, and a matchmaking algorithm.

• Increased retention by 4% by introducing achievements that reward player skills, enhancing user engagement.
• Conceptualized and launched the Gunshot Game Format, which contributed to 5% of total revenue.
• Automated the redeem process, reducing manual effort by 30% in approving redeem requests by building an algorithm for efficiency.

• Played a key role in securing JetBlue as a partner for Optiontown by redesigning three core products: FRO, MBO, and PFO.
• Developed business rules for leading airlines such as Insel Airways and Air India for various product offerings.