Aditya Wadkar
Pune,India
Summary
Certified Salesforce Marketing Cloud developer with 4+ years of experience in email marketing with having a great exposure to all the SFMC tools and services. Utilizing a unique blend of experience to implement the best email marketing strategies in order to capture more engagement of customers for the organization.
Campaign Management | Interaction Studio | Analytics 360
Overview
1
1
Certification
Work history
Senior Software Engineer
HCL Technologies
Pune, India
6 2023 - Current
- Handing end-to-end campaign management and worked on increasing engagement rates of customers through various business tactics.
- Worked on Interaction Studio(Marketing Cloud Personalization) to drive real time web campaigns and triggered campaigns.
- Worked on syncing daily sendlog data(sends,opens,clicks) from SFMC to Snowflake Data Cloud.
- Creation of reports using Analytics 360 and Tableau.
- Creations of Automations, Journeys as per the business use case.
- Worked on Preference center management using Cloud pages.
- Migration of campaigns from SFMC to Adobe Journey Optimizer.
- Additionally worked on tools like Movable Ink, Snowflake, Everest Validity, Litmus, Google Analytics 360, Attentive, Bitly.
SFMC Developer
Compucom Software
Pune, India
10 2021 - 5 2023
- Designing/Creation of Email templates and SMS Notifications using HTML/CSS and Ampscript.
- Migrating Email and SMS channels into SFMC from various other platforms.
- Creating weekly promotional Email campaigns and sending them through UI.
- Designing Automations and Journeys based upon the campaigns - Using various activities like SQL , SSJS , File Transfer, Import File for processing and segmenting data.
- Integrating external services using Rest API.
- Implementing Journey Builder solutions for capturing Customer Journey using Salesforce Marketing Cloud application.
- Increasing user engagement using various marketing techniques and designing journeys on the same process.
- Creating large Audiences using Audience Builder for sending out promotional emails through journeys.
- Using Einstein analytics for dynamic experience for each user.
- Creation of cloud pages for various landing pages scenarios.
- Integrations of external tools/platforms like Everest Validity,Google Analytics 360, Attentive SMS Platforms, Movable Ink.
- Generating various reports through Analytics builder, Dataroma as well as Google Analytics 360 and Data Studio
- Testing of Emails using Litmus tools for checking responsiveness and doing links validations using redirect.io
- Migration of Sendlog data from SFMC to Snowflake.
Salesforce Developer
Brillo Technologies
Pune, India
4 2019 - 9 2021
- Creation of email templates from scratch using HTML/CSS and using Ampscript for personalization.
- Configuring Triggered Sends, Automation and Journeys for triggering email from external Source.
- Extensively using SQL for segmentation, filtration of data from large Audience.
- Integrations of external services using Rest/ Soap API.
- Implementation of Attributes, relationships for referencing data between the Data Extensions
- Implementation of Aura and Lightning web components using Apex, JavaScript, SOQL,LWC.
- Implementation of Custom Dashboards using SSJS, SQL and Cloud Pages.
- Implementation of open webhooks for direct callout from SFMC.
- Testing of emails through litmus and using postman for testing triggered emails.
- Establishing an operating model for deploying email and SMS to ensure adherence.
- Generating reports through Analytics Builder,Data Views,Dataroma and Tableau.
Education
BE - Computer
Dr D.Y. Patil Institute of engineering & Technology
Diploma - Information Technology
Nutan Maharashtra Vidya Polytechnic
SSC -
D.C High School
Skills
- Salesforce Marketing Cloud
- HTML/CSS
- Ampscript
- SSJS
- SQL
- Google Analytics 360
- Dataroma
- Tableau
- Apex
- LWC
Certification
- Salesforce Certified Marketing Cloud Email Specialist
- Salesforce Certified Platform Developer-1
Additional Information
I hereby declare that the information provided above is correct to the best of my knowledge.
Timeline
Senior Software Engineer
HCL Technologies
6 2023 - Current
SFMC Developer
Compucom Software
10 2021 - 5 2023
Salesforce Developer
Brillo Technologies
4 2019 - 9 2021
BE - Computer
Dr D.Y. Patil Institute of engineering & Technology
Diploma - Information Technology
Nutan Maharashtra Vidya Polytechnic
SSC -
D.C High School