KUDEESH S
Salesforce Marketing Cloud Developer
Summary
Dynamic 5+ Years of Experience in Salesforce Marketing Cloud Developer with a proven track record, specializing in automated marketing workflows and personalized email campaigns. Expert in AMPscript and audience segmentation, I enhance campaign effectiveness and drive engagement. A collaborative team player, I leverage data analysis to optimize strategies and deliver impactful results.
Overview
5
5
years of professional experience
1
1
Certification
Work History
Senior Software Engineer
Capgemini
01.2021 - Current
- Integrated SFMC with Salesforce CRM (Sales Cloud) using the Marketing Cloud Connect, ensuring seamless data flow and campaign tracking.
- Developed and maintained custom reports and dashboards to track key performance metrics.
- Lead Salesforce Marketing Cloud implementations for enterprise clients, ensuring seamless integration with business processes.
- Experienced in static code analysis, specifically using PMD to find and fix bugs, unused code, and suboptimal implementations.
- Develop customized solutions using AMPscript and SQL to enhance personalization efforts.
- Created Custom Unsubscribe page for End Market.
- Addressing bugs and developing data extensions for different market segments.
- Mentored junior developers, fostering professional growth and enhancing team productivity.
- Collaborating with the MuleSoft team for data synchronization and testing. (B2B & B2C)
- Designing processes for subscription management and re-subscription features.
- Implemented user and role management across multiple Salesforce environments. Managed deployment from UAT to production via change sets.
- Managed the REST API and SOAP API. Developed detailed custom reports and dashboards.
- Configured campaigns and managed audience segmentation.
- Integrated Salesforce Marketing Cloud with third-party systems to ensure seamless data flow.
- Designed and executed multi-channel marketing campaigns using SFMC Journey Builder and Managed personalized campaigns.
- Utilized Automation Studio for data management, file transfers, and Delivery Reports (DLR).
- Developed complex segmentation and targeting strategies for email and SMS campaigns.
- Developed and tested responsive email templates for optimal rendering across all major clients.
- Specialized in designing and deploying email marketing campaigns by using Journey Builder and Automation.
- Implemented new SAP domain in the existing BU. Initiated IP warming for a new SAP domain.
- Developed and managed email templates and personalized content. Translated client requirements into technical solutions.
- Developed and managed custom functionalities using JavaScript and HTML.
- Integrated Salesforce CRM data into Marketing Cloud, enhancing customer engagement strategies.
- Significant project involvement across diverse industries and regions (APAC, EMEA, US), demonstrating versatility and the ability to adapt to various market demands.
- Improved target audience segmentation and campaign performance by optimizing SQL queries, creative designs, and deployment schedules.
- Managed requirement gathering, blueprint preparation, and coordination with clients and third-party vendors, and led offshore delivery.
- Administered the Salesforce Marketing Cloud platform, including user management and security.
- Set up and maintained data extensions, automations, and journeys.
- Developed responsive, dynamic email templates using HTML, CSS, and advanced AMPscript for personalized content blocks.
- Analyzed campaign performance metrics, and provided actionable insights for continuous improvement.
- Designed and executed multi-channel marketing campaigns using Journey Builder and Email Studio.
- Maintained comprehensive documentation of development work, facilitating knowledge sharing among team members.
- Developed scalable applications using agile methodologies for timely project delivery.
Education
Bachelor of Engineering -
Siddartha Institute of Technology
Puttur01.2016
Skills
Salesforce Marketing Cloud
Email studio
Journey Builder
Certification
Salesforce Certified Marketing Cloud Email Specialist
Timeline
Senior Software Engineer
Capgemini
01.2021 - Current
Bachelor of Engineering -
Siddartha Institute of Technology
Technical Skills
AMPscript, Server-Side JavaScript (SSJS), SQL (Query Studio), HTML, CSS, Data Extensions, Data Filters, SQL Segmentation, SFMC Connect, API Integration (REST/SOAP), Data Modeling