Aditya Chauhan

ICICI Bank | Product Manager – Digital Products & Sales CRM 6 Years of Experience | Product Development • Lead Management • Digital Onboarding

PROFESSIONAL SUMMARY

Product Manager with 6 years of experience at ICICI Bank, specializing in digital onboarding platforms, sales CRM, and trade product enhancements. Proven track record of boosting digital account adoption, improving lead conversions, and simplifying customer journeys.

CORE COMPETENCIES

• Products & Platforms: DCT (Digital Account Opening), Sales CRM, Digi Q, CA Thru CIB, BBPS Onboarding, Trade (TOL & NTS)
• Skills: Lead Management, Process Simplification, UX Enhancement, Live Issue Resolution, Cross-Functional Execution

PROFESSIONAL EXPERIENCE

ICICI Bank — Product Manager / Senior Specialist

• Digital Account Opening (DCT): Enhanced onboarding journeys, significantly increasing digital account adoption and lowering drop-off rates.
• Sales CRM & Lead Management: Built lead delivery and tracking systems that delivered higher quality leads and improved overall conversion rates.
• Instant CA Generation (CA Thru CIB): Enabled existing customers to generate current account numbers in freeze mode via Internet Banking in a few self-service steps.
• Digi Q & BBPS: Deployed digital pay-in slip generation with customizable fields and onboarded corporate clients onto the BBPS platform.
• Trade Products (Export): Currently driving product enhancements for Trade Online (TOL) and New Trade System (NTS) platforms.
• Operations & Support: Managed real-time incident resolution for live production systems to minimize downtime.