ADRIAN BASIL
Bengaluru
Summary
Marketing and operations professional with over 11 years of experience in digital marketing, team management, and accessibility compliance. Demonstrated ability to lead cross-functional teams and manage multi-brand campaigns, contributing to international business development and operational excellence. Proven success in educational technology and market research sectors, with a strong focus on process improvement and workflow optimization. Highly organized and effective in fast-paced environments, consistently delivering results through attention to detail and proactive strategies.
Overview
11
11
years of professional experience
Work History
Marketing Lead Analyst
OpenMind eDesign Pvt. Ltd.
Bengaluru
04.2025 - Current
- Developed targeted email campaigns and social media strategies that increased prospective client engagement
- Revamped website content for three company brands (OpenMind, Symbiosised, ContentA11Y) to enhance SEO performance
- Led team of 10 accessibility specialists with full responsibility for productivity tracking, performance reviews, and workflow management
- Conducted quality assurance reviews for instructional design modules and coordinated vendor management for printing and IT services
- Oversaw end-to-end recruitment process for HR Lead, Talent Acquisition, Instructional Designer, QA, and Graphic Designer roles
- Represented the company at Digital Universities Arab World conference in Oman, promoting services to university leadership.
Lead Analyst - Digital Marketing
Infiniti Research
Bengaluru
01.2025 - 03.2025
- Authored SEO-optimized blogs and case studies, enhancing visibility for three brand websites (Infiniti Research, SpendEdge, Quantzig)
- Rewrote content, boosting website traffic and elevating search rankings
- Developed website copy for new product launches and managed LinkedIn pages, driving engagement for two brands
Associate Editor to Lead Editor
Infiniti Research
Bengaluru
03.2015 - 12.2024
- Managed daily operations, optimizing personnel scheduling and analyzing productivity metrics and quality data
- Trained new Editors and QC team members, developing comprehensive training resources
- Liaised with Research team on report status and client feedback resolution
- Developed research decks and newsletters, enhancing client engagement across Pharmaceutical, Technology, Logistics, and Renewable Energy sectors
- Revised company style guide and created blogs and case studies to support inbound marketing efforts
Operations Excellence Executive
Infiniti Research
Bengaluru
02.2019 - 03.2020
- Led organization-wide implementation of ISO 9001:2015 and ISO 27001:2013 standards
- Developed policies and procedures that ensured compliance with quality and security management systems, enhancing organizational integrity
- Conducted internal audits and trained organization-wide personnel, including senior management, on ISO standards to strengthen compliance knowledge
- Evaluated suppliers and optimized internal processes, contributing to improved operational efficiency
Education
Bachelor of Commerce - Accountancy
Christ University
Bengaluru, KarnatakaHigh School Diploma -
Dubai Modern High School
Dubai, UAESkills
- Digital Marketing Strategy
- SEO & Content Optimization
- Social Media Management
- Email Campaigns
- Copywriting
- Market Research
- Project Management
- Process Improvement
- Quality Assurance
- Conference Coordination
- Talent Acquisition
- Vendor Management
- ISO implementation
- Accessibility standards
- Instructional design
- Team Leadership
Accomplishments
- Led organization-wide implementation of ISO 9001:2015 and ISO 27001:2013 standards
- Built and managed high-performing team of 10 accessibility specialists
- Represented company at international education conference in Oman, expanding Middle East market reach
- Rewrote content for three company websites, enhancing brand presence and search visibility
References
Available upon request.
Timeline
Marketing Lead Analyst
OpenMind eDesign Pvt. Ltd.
04.2025 - Current
Lead Analyst - Digital Marketing
Infiniti Research
01.2025 - 03.2025
Operations Excellence Executive
Infiniti Research
02.2019 - 03.2020
Associate Editor to Lead Editor
Infiniti Research
03.2015 - 12.2024
Bachelor of Commerce - Accountancy
Christ University
High School Diploma -
Dubai Modern High School