Advithi Kumar
Summary
Expert in marketing, client relationship building and project management. Demonstrated success in collaborating with teams across the US, UK, and Asia in various industries. Skilled in communication, creative problem-solving, and rapid decision-making. Seeking opportunities for growth and continuous learning.
Overview
9
9
years of professional experience
Work History
Sr. Program Manager- Health & Beauty
Roundel Media by Target
02.2021 - 11.2023
- Lead on L'Oreal business of $41M across 4 categories & 11 sub brands.
- Onboarding of Ulta Beauty ($5.8M) to Target portfolio.
- New product testing of Instagram Product Tag Ads ($1M investment), Shoppable Connected TV Ads and Influencer campaigns.
- Developed POS for Snapchat AR pilots of Maybelline and NYX.
- Tik Tok livestream for Maybelline: 8% media influenced sales, 750k+ impressions across social.
- Developed onboarding program for L'Oreal clients and agency members to redefine ways of working and establish creative best practices.
- Founded team newsletter 'GAIA' focused on team relationship building, appreciation and analysis of industry insights.
- Winner of team award in Dec 22 and Director's award in June 23.
- CGI collaboration for NYX x Barbie the movie campaign resulting in $6.08 ROAS and 45% new guest visits.
- Member of Target Meditation Network
Business Head - Servicing & Operations
Ad Owl Creative Agency
03.2017 - 10.2020
- Clients handled: Myntra, Amazon, Health & Glow, IHG, Marriott, RitzCarlton, Hilton, Cuemath.
- Creative campaign development & client relationship management
- New business development and client billing.
- Timeline management & workflow process efficiency
- Team member L&D and quarterly reviews
Marketing Manager
Coffee Day Hotels and Resorts
05.2016 - 02.2017
- Property branding
- Social media branding
- Website management
- Blog & newsletter development
- PR outbounds with journalists
- Merchandising
- Loyalty program
Sr. Brand Services Manager
MullenLowe Lintas, Bangalore
08.2014 - 02.2016
- Clients handled: Britannia, Filmfare & Paperboat
Education
AI Essentials for Business
Harvard Business School
Online01-2025
Ethics of AI
The London School of Economics & Political Science
Online01-2025
Leading with Behavioural Science
Kellogg School of Management
Online01-2025
Business Strategy
Indian School of Business
Online01-2025
BBA - Finance
Christ University
Bangalore01-2011
Class XII - ISC
Dubai Modern High School
01-2008
Skills
- Creative Strategy & Development
- Digital Marketing
- Mainline Advertising
- E2E Project Management
- Performance metrics
- Public Relations
- Merchandising
- Data & Trend Analysis
- Focus Group Testing
- Client relationship management
- Business development
- Cross-functional collaboration
- Stakeholder engagement
- Financial modelling
Tools & Softwares
- Microsoft 365
- Salesforce
- Workfront
- JIRA
- Power BI
- Tableau
- Meta Ads
- Google Ads
- Adobe Analytics
- Asana
Timeline
Sr. Program Manager- Health & Beauty
Roundel Media by Target
02.2021 - 11.2023
Business Head - Servicing & Operations
Ad Owl Creative Agency
03.2017 - 10.2020
Marketing Manager
Coffee Day Hotels and Resorts
05.2016 - 02.2017
Sr. Brand Services Manager
MullenLowe Lintas, Bangalore
08.2014 - 02.2016
AI Essentials for Business
Harvard Business School
Ethics of AI
The London School of Economics & Political Science
Leading with Behavioural Science
Kellogg School of Management
Business Strategy
Indian School of Business
BBA - Finance
Christ University
Class XII - ISC
Dubai Modern High School