AFREEN FARHA
ML DATA ASSOCIATE
Warangal
Summary
Data Associate supporting catalog quality and search optimization across 3–4 marketplaces. Improves product discoverability by evaluating ad projects, resolving 1–3 production issues per week with cross-functional teams, and refining results for UAE, UK, Australia, and India. Recognized with Best Employee 2022-2023 for accuracy, innovation, and timely delivery.
Overview
4
4
Languages
5
5
years of professional experience
Work History
ML Data Associate
AMAZON Development Centre
02.2023 - Current
- Evaluated ad projects, including hot QP bucket, C3-ARQALW
- While developing global catalog.
- Optimized search results for multiple marketplaces, including UAE, UK, Australia, and India, enhancing user experience.
- Demonstrated analytical thinking and problem-solving capabilities with cross-functional teams.
- Recognized as Best Employee 2022-2023 for exceptional performance and innovation.
- Collaborated with cross-functional teams to resolve production issues, contributing to project objectives.
- Executed daily responsibilities in a timely manner, ensuring accuracy and efficiency.
- Worked closely with team members to achieve project goals and meet critical deadlines.
- Assured customers by addressing queries to enhance overall satisfaction.
Catalog Associate
AMAZON DEVELOPMENT CENTER
02.2022 - 02.2023
- Cataloged diverse product information on Amazon platform to enhance user experience.
- Improved data accuracy in Amazon catalog system by rigorously reviewing and correcting product information.
- Investigated and resolved discrepancies in product listings through collaboration with cross-functional teams.
- Provided technical support for cataloged products, enhancing customer satisfaction and experience.
GO AI Data Associate
AMAZON DEVELOPMENT CENTER
02.2022 - 02.2023
- Executed high-quality machine learning data labeling for global retail projects, enhancing data accuracy for brands like Nike and Truck Queue.
- Analyzed data trends to inform strategic decisions and improve processes.
- Delivered precision in time-critical outputs, contributing to improvement in warehouse automation workflows.
- Coordinated team activities to enhance project delivery and operational efficiency.
- Developed training materials to support new employee onboarding and skill development.
Education
Master of Technology (M. Tech) -
VLSI Design & Embedded Systems, Chaitanya Institute of Technology And Sciences
hanamkonda, telangana01-2021
Bachelor of Technology (B. Tech) - undefined
Electronics & Communication Engineering, University College of Engineering & Technology for Women
01-2018
Intermediate (10+2) - undefined
MPC, S.R. Junior College for Girls
01-2014
SSC (10th) - undefined
Tejaswi High School
01-2012
Skills
- Data analysis
- Machine learning
- Search optimization
- Data visualization
- Catalog management
- SQL querying
- Dashboard reporting
- Process analysis
- Data quality control
- Cross-functional collaboration
- Issue resolution
- Workflow coordination
- Stakeholder communication
- Deadline management
Interests
Cooking Indian cuisines, Henna Art, Stitching, Online Skill Courses
WEBSITES, PORTFOLIOS, PROFILES
www.linkedin.com/in/afreen-farha-2446719a
ACHIEVEMENTS AND EXTRACURRICULARS
Best Employee Award - Amazon (2022-2023), Organized National Level Tech Summit (2015), Participant in VLSI CAD Tool Workshop & Inspire Camp (2013), Active involvement in team engagement and workplace events, Enthusiastic contributor to student learning & knowledge sharing sessions
RESEARCH AND PUBLICATION
Clock Gating for Streaming Applications on FPGA, UGC Approved Journal. Dynamic power reduction using clock gating techniques in synchronous data flow. Achieved 27% energy reduction on MPEG 4SP Decoder from 145W to 106W.
DISCLAIMER
I hereby declare that the above information is true and correct to the best of my knowledge and belief. Warangal, Telangana, India
Timeline
ML Data Associate
AMAZON Development Centre
02.2023 - Current
Catalog Associate
AMAZON DEVELOPMENT CENTER
02.2022 - 02.2023
GO AI Data Associate
AMAZON DEVELOPMENT CENTER
02.2022 - 02.2023
SSC (10th) - undefined
Tejaswi High School
Intermediate (10+2) - undefined
MPC, S.R. Junior College for Girls
Bachelor of Technology (B. Tech) - undefined
Electronics & Communication Engineering, University College of Engineering & Technology for Women
Master of Technology (M. Tech) -
VLSI Design & Embedded Systems, Chaitanya Institute of Technology And Sciences