Aftab Sheikh

• Functioned as primary point of contact & SME for Media & Entertainment vertical for Media companies, addressing concerns and designing solutions
• Helping & designing solutions for Media clients in their digital transformational journey for various Media workflows
• Led proposal development efforts, presenting engineering opportunities to senior leadership.
• Provide strategic leadership in various areas of Media technologies & engineering and design for solution for media business.
• Leading OTT & Video serving accelerator development for Media organization
• Advising & recommending suitable technology solutions for their workloads like migration on clouds for their legacy media systems like Cloud Playout etc
• Building & managing highly motivated team of System architect, software engineers, data scientists for in-house CDP Product & clients Security gateway products

Role: Providing Engineering & Technology leadership to Walt Disney India lines of Business such as Linear TV, Digital, Movies & Consumer Products. Define, Implement the Engineering strategy, vision and roadmap for Disney India (D2C) in collaboration with Disney International

Notable Accomplishment

• Led the Engineering function to launch various OTT platform - Bindass TV, UTV Movies, DisneyLife (Philippines) for VoD & Linear TV with subscription & AD monetized
• Led APAC region for development of Global CMS system for Disney, UTV, Marvel & Pixar content & distribution
• Conceptualized & launched the Award winning show Linear TV Jukebox with integration on OTT & Social platform
• Implemented CMAF based video transcoding & Just in Time packaging for VoD & Linear Streaming for Disney India.
• Designed and implemented Hybrid Media Asset Management solution with cloud archival of video content
• Led cross department team in selection and implementation of Enterprise data platform (BI) for Disney India business
• Led the migration of media apps & video content from on-Premise data centre to AWS Cloud & Azure Cloud.
• Implementation of security for VoD and Linear stream including DRM (Widevine, PlayReady, Fairplay etc.), tokenization, watermarking etc
• Automation of Music shows for creation of graphics for web & TV broadcasting
• Evaluated 3rd party technology vendors in areas of Media content lifecycle like MAM, BMS, Cloud Playout

• Maintained frequent interaction with senior management to measure goal achievement and determine areas of improvement.
• Evaluated 3rd party systems for Media workloads like MAM, Encoder system, Broadcast Management systems
• Migrated UTV group legacy content from tape based storage to digital format.
• Implemented and developed operational standards, policies and procedures for New Media & UTV Star content distribution.
• Launched B2C apps on Nokia & telco ecosystem
• Managed Social Media team
• Developed and implemented content Management System
• Implemented telco billing subscription & AD monetized on UTV Platform

Notable Accomplishment:

• Co-founded and Launched SonyLIV OTT Platform on web & mobile
• Designed & implemented Live Video Chat solutions for TV celebrity
• Scalable System design of SMS based voting on Broadcast TV - Indian Idol, KBC shows with 100 million message processing capability
• Managed On-Premise enterprise Post Production system (Media Asset Management) for Sony Group of channels and lowering cost of production by more than 30%
• Designed Sony's first Video based UGC Platform leveraging Adobe Media Sever
• Engaged in project management at all stages from planning and conducting ROI analysis to perform post project evaluation
• Recruited, trained, managed and retained diverse engineering teams and build engineering culture centered on equity and inclusion
• Brainstormed and developed technology strategies to achieve short and long term objectives.
• Provided strong leadership to enhance team productivity and morale.
• Consolidated vendors and renegotiated contracts to optimize costs.

Front end developer using tools like Adobe Flash ActionScript and design
graphics using adobe photoshop for Tataindicom broadband

Worked on Bank & Finance user interface for Mortgage online product.
User Interface designing and HTML development

Project head & Flash Action Script software developer