Summary
Overview
Work History
Education
Skills
Languages
Disclaimer
Personal Information
Timeline
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AFZAL HUSSAIN SHAIK ABDUL

Nellore

Summary

Results-oriented Social Listening and ORM Lead with over 6 years of experience in brand performance analysis and crisis mitigation. Proven ability to enhance audience engagement through data-driven strategies and sentiment analysis. Skilled in automated reporting to optimize brand reputation and drive actionable insights.

Overview

7
7
years of professional experience

Work History

Sr Team Lead - Social Listening & Insights

AutumnGrey
Bangalore
04.2018 - Current
Key Achievements:
  • Data-Driven Insights: Analyzed over 50,000 monthly social conversations across more than 10 brands (including Scaler, ALTBalaji, and HP India) to identify trends, improving engagement rates through targeted content strategies.
  • Crisis Prevention: Reduced brand risk by implementing real-time alerts for negative sentiment spikes.
  • Reporting Automation: Designed Power BI dashboards to automate weekly and monthly reports, saving over 20 hours per month in manual effort for stakeholders.
  • Cross-Functional Leadership: Collaborated with marketing, product, and CX teams to align social insights with business goals (e.g., OTT app issue resolution led to a 15% drop in user complaints).

Major Brands & Contributions
  • Scaler (EdTech): Led ORM strategy, decreasing negative sentiment by 25% in 6 months through proactive response templates and influencer partnerships.
  • Kurkure (FMCG): Uncovered key audience preferences via listening tools, informing a campaign that boosted social mentions by 40% quarter over quarter.
  • ALTBalaji (OTT): Identified UX pain points through social chatter, leading to app updates that improved NPS scores by 12 points.

Education

B. Tech - ECE

JNTU
Ananthapur
04-2014

Skills

  • Data analysis
  • Social listening
  • Reporting automation
  • Crisis management
  • Team leadership
  • Social listening tools: Simplify360 and Talkwalker
  • Analytics and reporting: Next Analytics, Unmetric, and Power BI
  • Online reputation management and crisis response
  • Data visualization: Power BI and Excel

Languages

  • English
  • Hindi
  • Telugu

Disclaimer

I solemnly declare that all the above information is correct to the best of my knowledge and belief.

Personal Information

  • Date of Birth: 08/09/93
  • Nationality: Indian
  • Marital Status: Married

Timeline

Sr Team Lead - Social Listening & Insights

AutumnGrey
04.2018 - Current

B. Tech - ECE

JNTU

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AFZAL HUSSAIN SHAIK ABDUL