Summary
Overview
Work History
Education
Skills
Languages
Accomplishments
Timeline
Generic
Agnideba Mitra

Agnideba Mitra

Bangalore

Summary

Productive Sales & Marketing Professional with 18 years of experience in developing strong relationships with internal and external customers to excel in growing sales ( Product & Service) Seasoned Customer Service management professional. Effective merchandising professional offering solid foundation of applying Visual Merchandising knowledge to showcase product lines in alignment with brand vision. Dedicated Operations Professional and effective leader who excels at using proven methods and cutting-edge technology to successfully cut costs, streamline operations and increase productivity.

Overview

21
21
years of professional experience

Work History

Business Owner

Tip2Toe Unisex Salon and Spa
Bangalore
12.2022 - 08.2024

Business Management

  • Managing the budget, setting prices for services and products, handling payroll, and ensuring profitability.
  • Ordering and maintaining supplies, products, and equipment necessary for the salon’s operation.
  • Maintaining accurate records for sales, expenses, tax filings, and other financial documentation.

. Customer service.

  • Overseeing that clients receive high-quality services, and a positive experience.
  • Addressing customer concerns, resolving disputes, and ensuring positive word of mouth.

. Staff management.

  • Recruiting qualified professionals such as hairstylists, beauty therapists, and massage therapists, providing ongoing training to ensure the staff is up-to-date on the latest trends and techniques.
  • Managing employee schedules, ensuring adequate staffing, and handling employee compensation.
  • Conducting performance reviews and providing feedback to staff. Promoting a healthy work culture and ensuring staff morale is high.

. Marketing and promotion.

  • Creating promotional strategies to attract new customers, such as social media marketing, special offers, or partnerships.
  • Implementing loyalty programs, or regular follow-up with clients, to encourage repeat clients.
  • Attending local events or sponsoring community activities to increase the salon's visibility.

. Salon Operations.

  • Overseeing day-to-day operations, maintaining high standards of customer service, and operational efficiency. Keeping up with licensing requirements, health and safety regulations, and industry standards to ensure the salon meets legal obligations.
  • Overseeing the cleanliness and upkeep of the salon, ensuring a safe and welcoming environment for both clients and staff.
  • Using salon management software to schedule appointments, track sales, manage inventory, and handle customer communications.

. Strategic planning.

  • Establishing both short-term and long-term goals for business growth, expansion, and improving customer service.
  • Staying informed about industry trends and competitor practices to make strategic decisions for the business.

. Health and Safety Protocols.

  • Enforcing cleanliness and hygiene practices in line with industry standards, especially in light of sanitation requirements for beauty tools, products, and the salon environment.

. Client Relationship Management.

  • Maintaining personal relationships with regular clients, understanding their preferences, and providing personalized services to encourage loyalty. Cultivated a loyal customer base by delivering exceptional after-sales support, and handling complaints effectively.
  • Addressing any issues that may arise between clients or staff in a professional and calm manner.
  • Checking Google reviews personally and ensuring that any feedback, positive or negative, is addressed straight away.

Ecommerce Operations & Performance Marketing

Titan Company Ltd
Bangalore
03.2021 - 08.2022
  • Company Overview: Jewellery Div | Bangalore, India

Platform Management

Ensuring that the entire online shopping experience runs smoothly from end to end.

  • Managing daily operations for e-Commerce including new product listing, planning and executing product shoots
  • Understanding consumer preference and drive volumes for achievement and growth in the channel
  • Managing and create individual and bulk listing of new products on the e-commerce portal
  • Coordinating with brand team to ensure we write engaging and SEO optimized content to improve conversions
  • Ensuring that the catalogue contains accurate, comprehensive and high-quality product information to aid online purchase
  • Coordinating with the website administrator to upload the content in the site as per requirements
  • Coordinating with merchandising team to ensure sufficient inventory
  • Coordinating with logistics partners to ensure we have the right systems in place to timely and safe product deliveries
  • Ensuring all website functionalities are running at optimal quality and performance
  • Identifying and deploying features that would enhance user experience on the website and increase conversion.

Product Listing & Catalog Management

Managing the categorization of products to improve the customer shopping experience and searchability.

  • Overseeing the process of uploading and updating product listings, including descriptions, prices, and images.
  • : Ensuring the product catalog is up-to-date, organized, and well-structured for ease of browsing.
  • Manage the categorization of products to improve the customer shopping experience and searchability.

Photoshoot Management

Making sure that the images used on an online store are visually appealing, high-quality, and represent the brand's aesthetic

  • Defining the style and aesthetic for the shoot that aligns with the brand's identity and target audience. Decide on the theme, mood, and look of the product images.
  • Communicating closely with the marketing, branding, and design teams to ensure the photoshoot aligns with the overall ecommerce strategy and brand image.
  • Selecting the products to be photographed, ensuring a comprehensive representation of the product range.
  • Choosing the location for the shoot (studio or on-location) this includes selecting props, backgrounds, and any other visual elements, to schedule the photoshoot, including setting deadlines for delivery of final images.
  • Ensuring proper composition, angle, and framing to showcase product details, colors, and textures. Ensuring Multiple shots are taken to capture different angles or variations.
  • Continuously reviewing the images to ensure high quality and consistency in lighting, focus, and overall presentation.
  • Keeping track of the shooting schedule and ensure the session moves smoothly and stays within timeline.
  • Coordinating for re-shoots as necessary for product updates, improved styling, or new marketing strategies.
  • Uploading the final, edited images to the ecommerce platform or product listing system, ensuring they are properly placed and displayed for each product.
  • Adding alt text, captions, and file names that align with SEO best practices to help improve search visibility and rankings for each product.

Content Management

Crafting compelling narratives that engage the audience and communicate the brand’s story, values, and unique selling points.

  • Developing a content calendar to ensure consistent and timely delivery of content across various platforms, including blogs, social media, and websites.
  • Ensuring that content maintains consistency in tone, style, and formatting across all platforms, aligning with the brand’s voice and messaging guidelines. Checking for grammar, spelling, punctuation, and syntax errors, ensuring the content is polished and professional.
  • Managing the distribution of content across various channels, such as the company website, social media platforms, email campaigns, and third-party websites.
  • Ensuring all content is optimized for search engines by using appropriate keywords, meta tags, headings, and internal/external linking strategies to improve organic search rankings.

Visual Merchandiser

Titan Company Ltd
Bangalore
07.2019 - 02.2021
  • Company Overview: Jewellery Div| Bangalore, India.

Store Layout and Design

  • Designing VM concepts for Mia by Tanishq, Sis, and SAS stores.
  • Managing store pre-opening projects in regard to visuals, marketing communication, ROM, etc.
  • Managing the store launch in regard to the VM kit, launch decoration, and implementation of the planogram.

Product Presentation.

  • Developing store-specific presentations in regard to flexing merchandise concepts.
  • Ensuring quality and on-time implementation of all collection launch displays.
  • Providing clarification and direction to stores regarding displays to maximize revenue.
  • Enhancing shop and display appearance, utilizing seasonal promotions, and trends to drive walk-ins.

Brand Representation.

  • Identifying field opportunities and needs: competition mapping.
  • Communicating with Area Business Managers and Store Managers on seasonal overviews and highlights of each new collection.
  • Implementing VM audits in the prescribed manner, and executing monthly floor sets with photographic reports of all display executions, for delivering a better customer experience and brand representation.
  • Training for the Store Managers and RSOs in the areas of VM by conducting workshops to develop skill levels, provide clarification, as well as adherence to standards and presentation.
  • Ensuring consistency in brand imagery and visual merchandising within the stores.

Inventory Management.

  • Working with inventory teams to ensure that popular items are well-stocked, and that displays are regularly updated as products sell out, or new inventory arrives.
  • Ensuring that inventory is displayed in a way that keeps stock organized and easy to replenish, without cluttering the sales floor.
  • Organizing product displays for seasonal rotations, and developing creative visual merchandising campaigns to promote older inventory.

Customer Engagement.

  • Designing layouts and displays that create an immersive and interactive shopping experience, making it easier for customers to browse and shop.
  • Ensuring that product signage, price tags, and promotional messages are clearly visible, easy to read, and appropriately placed to guide customers through the store.
  • Interacting with customers at regular intervals to get direct feedback on the store layout, displays, and adjust merchandising strategies accordingly.

Budget and Resource Management.

  • Working within a designated budget for materials, displays, and store fixtures. Ensuring that merchandising efforts are cost-effective while still achieving the desired visual impact.
  • Sourcing and managing the purchase of display materials, props, and fixtures, ensuring they are of high quality, on-brand, and fit within budget constraints.
  • Regularly inspecting displays for wear and tear, ensuring they remain attractive, and functional throughout the sales cycle.

Team Collaboration.

  • Working with store staff to ensure they understand the visual merchandising plan, display techniques, and the importance of maintaining product presentation throughout the day.
  • Collaborating with marketing, store managers, and sales teams to ensure that visual merchandising is aligned with promotions, store goals, and sales objectives.
  • Providing regular feedback on the effectiveness of visual displays, reporting on sales performance, customer feedback, and any issues with product presentation.
  • Supporting the Tanishq team in regard to planogram execution, Mia visual installation, and implementation of the Mia VM kit.

Event Support.

  • Providing BTL support in regard to ideation, planning, and execution of in-store and mall activities; BTL activities to be planned based on theme and collection at stores across Tanishq and Mia stores.
  • Designing and implementing displays for special in-store events, launches, or pop-up shops, ensuring that the merchandising aligns with the event's theme and objectives.
  • Setting up and managing visual merchandising for short-term promotional events, such as sales, product launches, or limited-time offers, ensuring high visibility and attention.

Area Business Manager

Titan Company Ltd
Kolkata
03.2019 - 06.2019

Company Overview: Jewelry Div| Kolkata, India.

Sales and revenue growth.

  • Driving sales growth within the assigned area by meeting or exceeding revenue and sales goals. This includes setting realistic targets, monitoring progress, and implementing strategies to meet them.
  • Identifying opportunities for market expansion or increased market share within the area. This can include opening new stores, expanding product offerings, or targeting new customer segments.
  • Planning and executing promotional campaigns or sales strategies that align with regional preferences and market conditions to increase sales and attract new customers.
  • Working with senior management to forecast sales for the region and create accurate sales projections based on historical data and market trends.

Team Management and Leadership.

  • Managing and leading a team of retail staff within the region. This involves mentoring, motivating, and ensuring they meet performance expectations.
  • Providing training and ongoing support to the team to enhance their product knowledge, sales skills, and customer service abilities.
  • Evaluating the performance of team members through regular assessments and feedback. Set individual targets, and ensure the team works collaboratively to achieve business objectives.
  • Addressing any issues or conflicts within the team promptly, to ensure smooth operations and maintain a positive work environment.

Customer Relationship Management.

  • Building and maintaining strong relationships with key customers, business partners, and stakeholders in the area. Regularly engaging with customers to understand their needs and improve customer satisfaction.
  • Collecting and analyzing customer feedback to improve products, services, and the overall customer experience.
  • Focusing on high-value customers or key accounts in the area, developing personalized strategies to retain and grow these relationships.

Operational Oversight.

  • Overseeing inventory levels and stock distribution within the area by coordinating with the merchandising team. Ensuring that products are adequately stocked in stores, and that stock-outs are minimized.
  • Ensuring that operations in the region/area follow company standards and policies regarding product quality, customer service, and compliance with regulations.
  • Monitoring and controlling operational costs, ensuring that the area operates within budget, while maximizing profitability.
  • Working closely with other departments (e.g., marketing, finance, and new product development) to ensure alignment and smooth execution of business plans across the company.

Market and Competitive Analysis.

  • Analyzing market trends, competitor activities, and customer behavior to identify new opportunities and potential threats in the area.
  • Tracking competitor offerings, pricing strategies, and promotional activities to adjust business strategies and stay competitive.
  • Staying up to date with industry trends, customer preferences, and emerging market opportunities to keep the area’s strategy relevant and competitive.

Reporting and analysis.

  • Regularly reporting on sales performance, customer activities, and market conditions to senior management. Provide detailed insights into successes, challenges, and areas for improvement.
  • Using data analytics to track performance metrics (e.g., sales growth, customer acquisition, inventory turnover), and identify actionable insights for improving performance.
  • Tracking and reporting key performance indicators (KPIs) for both the sales team and overall business performance within the area.

Strategic Planning and Execution.

  • Developing and implementing business plans specific to the region, focusing on growth strategies, customer engagement, and sales expansion.
  • Ensuring that the right resources (personnel, budget, and tools) are allocated to maximize success in the region.
  • Setting specific, measurable, attainable, relevant, and time-bound goals for the area, and leading the team to achieve them.

Regional Customer Experience & Marketing

Titan Company Ltd
Kolkata
09.2015 - 02.2019
  • Company Overview: Watches Div | Kolkata, India
  • To drive every parameter of Customer Experience metrics like to drive Repeat Business/Dormancy Win back
  • To initiate & execute different Customer meet, either theme based or collection based meets to understand customer feedback, expectations, pain points, suggestions & generate incremental sale
  • To Initiate & drive any new Customer experience Program across
  • To keep customer dealing standard high by grooming the CROs to be style consultant, focusing on story telling/ higher magnitude of customer interaction
  • To take prompt actions on customer grievances & ensuring mediation between store team & customer
  • To ensure smooth operation of the Customer Loyalty Program & to drive different program to generate incremental sale
  • To visit stores intercity & across all states in East in regular interval to ensure all metrics are in function & being a part of Morning Meetings to motivate team as & when necessary
  • To implement Lean Retailing in Stores & ensuring sustainability by doing Audits
  • Providing constant motivation to internal customers with various customer Experience training/workshop & ensuring exposure of retail staff to new ideas
  • Detailed reporting every month on activities carried out & results thereof/concern stores & action plans with timeline
  • Utilised effective upselling techniques to increase customer interest
  • Improved client consultations and determined needs through team management
  • Watches Div | Kolkata, India

Resource Mobilisation & Events Coordinator

The Hope Foundation
Kolkata
11.2014 - 04.2015
  • Review and implementation of Resource mobilization strategies
  • Initiate and establish relationship with donors at the country & international level
  • Raise and agreed amount within the contract duration
  • Develop innovative approaches in mobilizing non-financial resources locally & internationally and develop strategy for obtaining this regularly
  • Coordinate & facilitate timely reporting of results & success to donors
  • Administration Head Cosmopolis Institute of Management & Studies

Head of Administration

Cosmopolis Institute of Management Studies
Kolkata
07.2012 - 10.2014
  • I worked as the administrative head of the Institute and use to report directly to the Managing Director
  • I use to provide leadership and administrative oversight for planning and directing the Institute's business office, human resources and risk management functions, public information
  • In addition to this I was also responsible for providing leadership for all facilities, planning and construction and other duties/projects as assigned
  • Successfully managed a hardworking, dedicated and motivated administration team of [Number]+, managing matters inducing delegating tasks and managing complaints

Sales Coordinator

Royal Marine Hotel
Dublin
10.2010 - 01.2011
  • Delegating tasks
  • Achieving sales target and maximize the revenue
  • Monitoring the team's performance
  • Assisting the team by performing the tasks with them
  • Completing paperwork (yes, there's always admin to do)
  • Handling complaints (from both staff and customers)
  • Reporting to senior management / personnel when required
  • Cash Handling

Membership Sales Advisor

Royal Marine Hotel
Dublin
04.2008 - 01.2010
  • Receiving and distributing messages from telephone/email, replying to all emails in a professional way, attending the telephone in a friendly and helpful manner, courtesy towards all staff, visitors and other personnel
  • Booking appointments, handling queries appropriately, this involves providing face to face contact for visitors to the service who will be dealt with in a responsive and courteous manner
  • Selling Health club membership
  • Promotional activities to maximize the revenue of the Spa
  • Cash Handling
  • Achieving sales target and maximize the overall revenue
  • Following opening and closing procedures for day to day operation
  • To carry out all administrational task
  • Following the instructions from managers and reporting to them
  • Always maintaining customer satisfaction
  • Maintaining cleanliness and Hygiene

Customer Relations' Executive

Genins India Ltd.
Kolkata
01.2004 - 02.2006
  • Company Overview: Medical insurance company
  • Utilized practical communications skills to maintain and build positive client relationships
  • Handling customer inquiry
  • Processing of Medical Insurance forms
  • Submission of Premiums to the Insurance Company
  • Managing end to end process of Cashless admission of Patients
  • Managing end to end process of claim reimbursements
  • Ensuring Customer Satisfaction by time to follow up with the Insurance Company for claim disbursement
  • Medical insurance company

Education

Post Graduate Program in Strategic Digital Marketing - Digital Marketing

Great Lakes Institue of Management
Online
10-2024

Diploma - Event Management, Marketing, Advertising & Public Relations

European Institute of Communication
Dublin, Ireland
01.2007

Bachelors Degree - Arts

Calcutta University
Kolkata, India
01.2005

ISC - commerce

St. Thomas High School
Kolkata, India
01.2002

ICSE - commerce

St. Thomas High School
Kolkata, India
01.2000

Skills

  • Microsoft Office
  • Customer relations
  • Negotiation and persuasion
  • Customer Retention
  • Operations management
  • Relationship building
  • Vendor relationship management
  • Issue resolution
  • Customer Loyalty
  • Business Development
  • Timelines
  • Customer Engagement
  • Ecommerce
  • Events Coordination

Languages

  • English (fluently spoken & written)
  • Bengali
  • Hindi

Accomplishments

  • Received 3 awards in form of certificate and cash reward for achieving different targets within the first 7 months of joining Titan Company
  • Received star performer award for achieving highest sales target for consecutive 3 months in Royal Marine Hotel, Dublin.

Timeline

Business Owner

Tip2Toe Unisex Salon and Spa
12.2022 - 08.2024

Ecommerce Operations & Performance Marketing

Titan Company Ltd
03.2021 - 08.2022

Visual Merchandiser

Titan Company Ltd
07.2019 - 02.2021

Area Business Manager

Titan Company Ltd
03.2019 - 06.2019

Regional Customer Experience & Marketing

Titan Company Ltd
09.2015 - 02.2019

Resource Mobilisation & Events Coordinator

The Hope Foundation
11.2014 - 04.2015

Head of Administration

Cosmopolis Institute of Management Studies
07.2012 - 10.2014

Sales Coordinator

Royal Marine Hotel
10.2010 - 01.2011

Membership Sales Advisor

Royal Marine Hotel
04.2008 - 01.2010

Customer Relations' Executive

Genins India Ltd.
01.2004 - 02.2006

Post Graduate Program in Strategic Digital Marketing - Digital Marketing

Great Lakes Institue of Management

Diploma - Event Management, Marketing, Advertising & Public Relations

European Institute of Communication

Bachelors Degree - Arts

Calcutta University

ISC - commerce

St. Thomas High School

ICSE - commerce

St. Thomas High School
Agnideba Mitra