Aishvarye Agarwal
Mumbai
Summary
Diligent Techno-commercial Product manager with over 9 years of experience in product life-cycle management, strategy, sales operations and sales. Track record in deriving actionable insights for strategy formulation for maximizing revenue. Result oriented leader with proven history in handling regional sales and partnering with leadership teams to drive organizational goals
Overview
9
9
years of professional experience
Work History
Product Manager
ICA Pidilite
05.2025 - Current
- Collaborated and led discussion with cross functional teams - sales, business development , R&D ,supply chain and support teams to launch products on time and within budget.
- Delivered results through strategic inputs to the leadership team through market sizing,customer need and product identification, benchmarking and pricing analysis reports
- Custodian of the Italian Luxury category of over 30 products with end to end product life cycle management including responsibility of setting pricing strategy ,GTM, designing marketing communications, sales forecasting and stock planning, product launch , sales training and loyalty design
- Lead high impact growth initiatives and adept dealing with business partners in overseas location of Indian sub- continent , Middle East and Italy.
Product Manager
Pidilite Industries
04.2024 - 05.2025
- Conducted Comprehensive market analysis, competition landscape mapping and determined the consumer preferences for strategic planning and product positioning based on actionable insights
- Led the urban scale-up and category management of interior and exterior emulsion range
- Owned the end to end development of the product from concept to launch stage in line with the organizational goals and market needs.
- Launched 3 new products for Pidilite - Acrylic exterior textures (market size of over 600 Cr) for project sales.
- Contributed in the ongoing M&A projects by evaluating the deals as a techno-commercial manager.
Strategy Manager
Pidilite Industries
09.2023 - 04.2024
- Partnered with the leadership team to develop and implement the annual business plan , divisional value / volume budget and division strategy
- Worked on high impact transformational & strategic projects in the Chairman Office to help in the achievement of organizational goals. Streamlined and automated multiple processes thereby building a smooth and faster service delivery mechanism
- Supported the incubation and identification of new 4 new products to enhance the Pidilite product portfolio.
Sales Excellence Manager
Pidilite Industries
06.2022 - 09.2023
- Responsible for driving the sales efficiencies , enablement and performance management of the pan-India frontline sales team of 300 sales in charges. Optimized the routes and frequencies for proper servicing of the sales channel.
- Identified gaps and streamlined sales processes to increase efficiency and effectiveness across the sales team. Led system integration to make the sales enablers more effective for sales closure. Increased the compliance levels from 75% to 90% and increased the productivity by 40%.
- Used data driven insights to define the GTM for new product launch and drove sales efficiencies through range and reach expansion. Increased the direct coverage by 10% through addition of 5000 new retailers leading to incremental revenue generation
Branch Manager
Pidilite Industries
01.2021 - 06.2022
- Responsible for managing and developing a team of 10 members and over 1200 retailers and 10 channel partners to drive the town, and product growth for the South Maharashtra + Goa region.
- Drove accurate sales planning and market activation to deliver high sales & range growth through acrylic coatings market share gain in the cluster with over 60% growth in two towns (national avg. 15 %)through field marketing initiatives, relationship building and acting on consumer insights.
- Conducted sales team, dealer and distributor training and business negotiations.
- Led Qualitative and quantitative market study through regular market visits to understand issues and competition strategy and share feedback with central teams.
Management Trainee
Pidilite Industries
06.2019 - 06.2020
- Undertook multiple 3 month stints each as a sales officer , field marketing officer, rural stint and head office stint as a part of the Management Trainee program across multiple geographies in India and contributed by bringing in fresh perspective and incremental gains through idea implementation, distribution improvement and development of right user value proposition.
Researcher(R&T)
Asian Paints
06.2014 - 05.2017
- Responsible for the development of a new fire retardant coating system for Indian market as per international standards for Middle East markets while working in the Industrial coatings division
- Enhanced product performance & design changes for International Business Unit products mainly servicing B2B customers (Refinery and large industries)
- Developed formulations and test methods for new product development and their certifications while adhering to OHSAS and ISO standards.
Education
MBA - Marketing
SBM NMIMS Mumbai
Mumbai, MH05-2019
B. Tech - Chemical Technology-Paints
Harcourt Butler Technological Institute
Kanpur, UP01.2014
HSC - Science
Sir Padampat Singhania Education Centre
Kanpur, UP01.2009
SSC - Science
Sir Padampat Singhania Education Centre
Kanpur, UP01.2007
Skills
- Strategy Formulation and Implementation
- Marketing
- Business Planning
- Channel Sales
- Sales Management
- Team Handling
- Distributor Management
- Data analysis
Accomplishments
- Launched 3 new products for projects segment, in the economy textures range
- Spearheaded the strategic project to reduce the on site material delivery TAT from over 24 hours to within 1 hour though automation leading to a drastic service improvement for customers and thereby increasing business leads.
- Expanded the sales network by 10% within a year to give incremental 19 Cr business
- Lead one of the top 4 clusters in sales growth in FY 22
- Published Research Paper in International Journal, Progress in Organic Coatings
LANGUAGES
Hindi
Bilingual or Proficient (C2)
English
Bilingual or Proficient (C2)
Timeline
Product Manager
ICA Pidilite
05.2025 - Current
Product Manager
Pidilite Industries
04.2024 - 05.2025
Strategy Manager
Pidilite Industries
09.2023 - 04.2024
Sales Excellence Manager
Pidilite Industries
06.2022 - 09.2023
Branch Manager
Pidilite Industries
01.2021 - 06.2022
Management Trainee
Pidilite Industries
06.2019 - 06.2020
Researcher(R&T)
Asian Paints
06.2014 - 05.2017
HSC - Science
Sir Padampat Singhania Education Centre
SSC - Science
Sir Padampat Singhania Education Centre
MBA - Marketing
SBM NMIMS Mumbai
B. Tech - Chemical Technology-Paints
Harcourt Butler Technological Institute
PROJECTS
[MBA : 2017-2019] Corporate Projects :, 1.Johnson & Johnson: Conducted market surveys and developed a communication and promotional activity plan to a design a comprehensive strategy for the launch of a new drug in army., 2.General Electric: Recommended key value propositions for new product launch based on insights, 3.CATKing: Worked as a brand evangelist for lead generation and improve online brand presence, Summer Internship [Pidilite]- Secured a Pre Placement Offer, Developed loyalty and engagement programme (CWC) for all India enrolment to engage contractors in Dr. Fixit brand., Benchmarked multiple loyalty programs and gathered market insights through interaction with target stakeholders, Memberships/Associations:, Member of Industry Institute Partnership Cell(IIPC) to bring corporate projects and guest speakers to campus, [B. Tech : 2010-2014], Summer Internship Volkswagen India: Structure improvement and comparative analysis of BASF and PPG Asian Paints clear coat used in paint shop and analyzed the functioning of the automobile assembly line, Summer Internship Reliance Petrochemicals: Understood the setup of a polyester manufacturing unit and chemical process in scale.
HOBBIES AND INTERESTS
Listening to Indie- folk music and travelling, Trekking and running.