Aishwarya Ramesh
Bengaluru,Karnataka
Summary
Strategic content leader with 8+ years of experience developing and executing comprehensive content strategies that drive audience growth, engagement, and business outcomes across journalism, investment, corporate communications, and brand strategy. Proven expertise in content calendar management, multi-platform content distribution, editorial quality control, narrative development, and translating complex business ideas into compelling, accessible content. Track record of producing 2,000+ published pieces with 25k+ average readership, growing social audiences by 85% YoY while increasing engagement by 72%, and building content operations from conception through publication while maintaining brand voice consistency. Strong editorial instinct, sound judgment on timing and sensitivity, and demonstrated ability to advise leadership on strategic messaging and positioning.
Overview
10
10
years of professional experience
Work History
Content Head & Social Media Strategist | Analyst
NuVentures
01.2025 - Current
- Strategic Content Leadership: Developed and owned end-to-end content strategy producing investment thesis narratives, portfolio milestone communications, and sector trend analysis that generated inbound deal flow and positioned fund leadership as credible market voices
- Content Calendar & Operations: Managed comprehensive content calendar across multiple formats and platforms (LinkedIn, newsletters, blogs, social media, events, website) with disciplined scheduling and brand voice consistency
- Content Production at Scale: Produced long-form narrative articles, short-form social content, newsletters, and multimedia content across 25k+ average views per piece
- Executive Thought Leadership: Developed ghost-written thought leadership content for CEO (Venk Krishnan) on industry trends, investment strategy, and market developments; ensured alignment with fund positioning
- Social Media & Audience Growth: Grew organic social media presence by 85% YoY through structured content calendars, platform-specific formatting, and authentic community engagement; increased social engagement rate by 72% through content optimization and data-driven insights
- Social Media Analytics & Reporting: Conducted weekly social media analytics reviews to track KPIs, engagement trends, and content performance; generated actionable insights and recommendations for leadership team based on audience behavior data
- Cross-Functional Collaboration: Collaborated with investment team on sector analysis documents assessing startup viability; developed working fluency in VC investment frameworks, due diligence themes, and fund communication standards
- Brand Voice Management: Ensured consistent brand voice and editorial quality across all content touchpoints including social media, newsletters, events, and communications
Account Manager – Content & Media Strategy
Adfactors PR
06.2024 - 01.2025
- Content Strategy for VC Funds: Led content and media strategy for Next Bharat Ventures (Suzuki-backed social impact fund), developing brand narratives and newsworthy angles for fund announcements, portfolio milestones, and thought leadership positioning
- Media Outreach & Placement: Secured editorial placements in tier-one publications including The Hindu, Economic Times, CNBC, and Moneycontrol; monitored news cycles across 30+ media outlets daily to identify strategic placement opportunities
- Communications Support: Supported internal communications for Quess Corp (leading workforce management company), drafting employee-facing memos and organizational announcements
- Executive Messaging: Developed executive messaging and brand narratives for VC fund announcements; advised client leadership on tone, timing, and channel strategy for sensitive communications
- Stakeholder Coordination: Coordinated cross-platform content amplification for media placements; advised on content timing and platform distribution strategy by monitoring social listening data and audience behavior
- Editorial Quality Control: Applied rigorous editorial quality control before every release, ensuring consistent brand voice and messaging across all communications
Principal Digital Content Creator (Editorial)
The Economic Times – BrandEquity
01.2023 - 06.2024
- High-Performance Editorial Content: Produced high-readership editorial content covering Bengaluru startup ecosystem with consistent 25k+ average readership per story; demonstrated ability to make complex business themes accessible and engaging
- Trend Identification & Strategy: Identified and analyzed trending topics daily across digital marketing, startup ecosystems, and emerging sectors; synthesized complex industry developments into compelling 10k-20k view stories; early identification of quick commerce as breakout sector led to sustained editorial series ahead of mainstream coverage
- Founder & Executive Interviews: Conducted in-depth founder and CMO interviews, translating sophisticated business and investment strategies into compelling narratives for digital audiences; developed strong instincts for executive voice and business narrative translation
- Content Calendar & Planning: Managed content planning and editorial calendar in coordination with editorial team; demonstrated strong editorial judgment in topic selection and story positioning
- Multi-Platform Distribution: Distributed editorial content strategically across LinkedIn and X/Twitter, developing platform-specific adaptation skills for reaching professional finance and investment audiences
- Competitive Analysis: Monitored competitor coverage and news cycles daily to determine content priorities, editorial angles, and strategic positioning
- Audience Analysis: Analyzed audience behavior across multiple platforms to understand engagement drivers, content preferences, and audience response patterns
Principal Correspondent
Afaqs!
01.2019 - 12.2022
- Prolific Content Production: Produced 2,000+ verified stories spanning advertising, marketing, business, and policy—consistently featured in Top 10 most-read articles with 25k+ average views; developed deep category expertise in performance marketing, AI/ML, D2C, and emerging sectors
- Editorial Excellence: Monitored 50+ industry sources daily, identifying and publishing 8-10 high-priority stories with strong editorial judgment and verified sourcing; applied rigorous fact-checking standards and quality control across all published work
- Executive Interviews & Insights: Interviewed and fact-checked 100+ CEOs, CMOs, and industry leaders from brands including Godrej, HUL, and Parle Agro, verifying all quotes, data, and claims before publication; developed strong ability to extract and shape complex strategic narratives
- Regulatory & Policy Coverage: Tracked breaking regulatory updates, policy changes, and brand developments; delivered timely, accurate coverage that positioned editorial ahead of news cycles—a skill directly transferable to investment content timing and market commentary
- Narrative Development: Built practiced ability to translate complex strategic narratives into accessible, engaging content for broad audiences through founder and CMO interviews
Business Journalist – Markets & Breaking News
NDTV Profit (formerly BloombergQuint)
12.2017 - 01.2019
- Breaking News Publishing: Published breaking financial news in real time across digital and social platforms, building core competency in pacing, accuracy, and format selection under tight deadlines in high-stakes financial media environment
- Financial Reporting: Covered real-time market movements, company earnings reports, and macroeconomic developments including Budget announcements, Davos conferences, World Economic Forum summits, and US Federal Reserve rate decisions
- Data Verification & Accuracy: Monitored and verified financial data from company announcements and filings in real time; coordinated with editorial desk to ensure accuracy of numbers, quotes, and market-sensitive metrics
- Market-Sensitive Publishing: Produced verified, market-sensitive updates under tight deadlines; developed strong instincts for pacing, tone, and format selection under pressure
- Financial Ecosystem Familiarity: Worked within Bloomberg/Reuters news ecosystem daily, developing familiarity with financial wire services and capital markets reporting conventions
- Analytics-Informed Strategy: Analyzed platform analytics to identify which content formats (breaking news, explainers, data visuals) drove highest engagement; informed editorial strategy with performance data
- Audience Growth: Grew platform’s audience from 30k to 55k (83% increase) on X and LinkedIn through strategic content planning and audience engagement
Content Writer & Sub-Editor
The 120 Media Collective
02.2017 - 10.2017
- Editorial Oversight: Evaluated and edited articles from 20+ contributors, maintaining quality standards and consistency across publication; provided detailed editorial feedback that improved content quality by 15%
- Rapid Editorial Decision-Making: Made rapid editorial decisions on story selection and headline optimization while maintaining quality standards
Video Producer (News)
Scroll.in
09.2016 - 12.2016
- Video Content Production: Produced 25 news videos in 3 months including demonetisation coverage and major political events
- Editorial Production: Scripted, fact-checked, and edited short-form explainers and news packages; managed multi-platform publishing workflows across social platforms with focus on clarity and accuracy
Education
Masters - Mass Communication (Journalism)
Symbiosis Institute of Media and Communication
01.2016
Bachelor of Arts - Journalism
M.O.P. Vaishnav College for Women
01.2014
Skills
- Content Strategy & Planning
- Content Strategy Development
- Content Calendar Management
- Editorial Planning & Execution
- Strategic Positioning
- Content Operations Management
- Multi-Platform Distribution Strategy
- Audience Research & Insights
- Content Production & Editorial
- Long-Form Editorial Content
- Short-Form Social Content
- Thought Leadership & Narrative Development
- Brand Narratives
- Founder Storytelling
- Investment Thesis Narratives
- Sector Trend Analysis
- Newsletter Development
- Ghost Writing (Executive-level)
- Editorial Excellence & Quality
- Editorial Quality Control
- Four-Eyes Editing
- Fact-Checking & Source Verification
- Style Guide Development & Implementation
- Message Architecture
- Brand Voice Consistency
- Audience & Analytics
- Content Performance Optimization
- Audience Engagement Optimization
- Audience Behavior Analysis
- Social Media Analytics & Reporting
- Content Performance Metrics
- Real-Time Performance Monitoring
- Business & Strategic Communication
- Executive Communications
- Stakeholder Briefing Documents
- Organizational Announcements
- Cross-Functional Communication Alignment
- Media Strategy & Outreach
- Leadership Advising on Communications
- PR Integration
- Deal Flow Generation Through Content
- Specialized Content Expertise
- Investment Content & VC Communications
- Financial & Business Journalism
- Startup Ecosystem Coverage
- Sector Analysis
- Founder & Executive Interviews
- Policy & Regulatory Reporting
- Performance Marketing Coverage
- D2C & Consumer Trends
Languages
English
Hindi
Tamil
Kannada
Bengali
Tools And Platforms
Notion, Microsoft Word (Advanced), Microsoft PowerPoint (Advanced), Microsoft Excel (Advanced), Canva, Tracxn (startup/market research), Bloomberg/Reuters News Wires, Google Analytics, Social Media Analytics Platforms, LinkedIn, Instagram, X/Twitter, Email Newsletters, Slack
Key Metrics And Achievements
- Content Production: 2,000+ published stories with 25k+ average readership per piece
- Social Growth: 85% YoY organic social media presence growth
- Engagement: 72% increase in social media engagement rate
- Audience Growth: 83% increase on X and LinkedIn (30k → 55k)
- Editorial Quality: 2,000+ verified stories with rigorous fact-checking standards
- Interview Experience: 100+ founder and executive interviews
- Media Placements: 50+ top-tier media placements including The Hindu, ET, CNBC, Moneycontrol
- Industry Sources: Daily monitoring of 50+ industry sources with 8-10 stories published daily
- Team Leadership: Managed editorial quality control and cross-functional content operations
Portfolio And Additional Information
Full working knowledge of DSLR operation, composition, lighting, and post-production editing; experienced in product and event photography; shot and edited multiple videos for personal and commercial projects, Strong editorial instinct, strategic thinking, deadline-driven execution, ability to advise leadership on messaging and positioning, deep understanding of how information is received across diverse audiences
Personal Information
Title: Content Strategist | Editorial Leader | Strategic Communications
Timeline
Content Head & Social Media Strategist | Analyst
NuVentures
01.2025 - Current
Account Manager – Content & Media Strategy
Adfactors PR
06.2024 - 01.2025
Principal Digital Content Creator (Editorial)
The Economic Times – BrandEquity
01.2023 - 06.2024
Principal Correspondent
Afaqs!
01.2019 - 12.2022
Business Journalist – Markets & Breaking News
NDTV Profit (formerly BloombergQuint)
12.2017 - 01.2019
Content Writer & Sub-Editor
The 120 Media Collective
02.2017 - 10.2017
Video Producer (News)
Scroll.in
09.2016 - 12.2016
Masters - Mass Communication (Journalism)
Symbiosis Institute of Media and Communication
Bachelor of Arts - Journalism
M.O.P. Vaishnav College for Women